Jack Wills Clothing

Jack Wills is a British clothing brand for both males and females aimed primarily at students.  There are stores throughout the UK and Ireland, as well as a website which delivers internationally.  

Jack Wills Clothing Company History

The company was founded in 1999 by Peter Williams and gets its name from the grandfather of the original founder.  The first store was opened in Salcombe, Devon.  This is quite a weird place to open a store catering for the university market, since there is not a university in this town - however, it shows the strength of the Jack Wills company and brand that despite starting in a location which would seem to be counter-productive to such a company, the company has actually thrived and expanded greatly. 

The Jack Wills company grew rapidly, so that there are now 31 Jack Wills clothing stores within the United Kingdom, one in the Republic of Ireland and the Jack Wills website where it is possible to buy the full range of products, with delivery worldwide.  This is a very popular option for many people who go to university in a town or city where there is not currently a Jack Wills store.

An advert for Jack Wills clothing

Jack Wills Male Range

Jack Wills has many different items of clothing in their gentleman's range.  This obviously is changes depending on the season.  However, the clothing range includes all clothing a male would ever buy.  This includes jackets, hoodies, smart shirts, t-shirts, underwear and trousers.  Obviously the exact items within this range change depending on the season and styles.  As such, expect more coats and sweaters in the winter/autumn and more shorts etc in the summer.  Prices run from about £30 for a basic t-shirt up to £400 for large jackets. 

Jack Wills Female Range

The ladies range of Jack Wills clothing, like many fashion retailers, is larger than the range of Jack Wills clothing for men.  As with the male clothing range, this changes depending on the season.  However this includes the same sort of ranges as men, including out-door wear, trousers, skirts, dresses, tops and various other accessories.  Again the clothes are priced relatively highly, especially compared with most mass market UK fashion retailers, with the cheapest tops costing in excess of £30 and the most expensive jackets costing almost £300.

Jack Wills Home Furnishing

The Jack Wills company also sells soft furnishings for the home.  This includes bed covers, rugs and the like.  Again these are relatively expensive, with pillowcases costing about £20 each, duvets costing from £80 depending on size and cushions costing from about £70.

Store locations

Jack Wills has stores throughout the UK and Ireland. It is the company policy that these are generally in older, character buildings which have been converted to become a fashion shops. It is also company policy to make sure that the stores are in the areas of towns which are more bohemian in nature. The first Jack Wills store was located in Salcombe, Devon. Since then a large number of stores have been opened. There are five stores in various locations in London including in Notting Hill and Chelsea. Aside from these there are stores in the following locations in the UK: Aldeburgh, Bath, Bicester, Brighton, Bristol, Burnham Market, Cambridge, Cheltenham, Chester, Durham, Edinburgh, Exeter, Guildford, Gunwharf, Harrogate, Leeds, Marlow, Nottingham, Oxford, Reigate, St Albans, St Andrews, Winchester and York. In addition, there is a single store in the Republic of Ireland in Kildare. The opening times for these stores vary and so it is best to check the local store to find out exactly when it is open.

Aubin and Wills

Since Jack Wills is primarily aimed at the student market, the company launched a separate company with a slightly older target market.  This company is called Aubin and Wills.  This company was formed more recently than Jack Wills and as such has only opened four stores; one each in Notting Hill, Wimbledon, Brighton and Edinburgh.  In addition the Aubin and Wills sells products through their website.    

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Comments 29 comments

BrianS profile image

BrianS 7 years ago from Castelnaudary, France

Shame they don't seem to have an affiliate option, looks like great products for you young ones, I had to wear Crombies and Oxford bags when I was younger.


BristolBoy profile image

BristolBoy 7 years ago from Bristol Author

BrianS it does seem like Jack Wills clothing is good quality. Also they seem to have a very loyal following, and what is more the goods are highly priced so even a small percentage affiliate deal would earn a lot of money.


Nelle Hoxie 7 years ago

I have never heard of this brand. I think I'll pop over and check out Aubin and Wills - for the more mature market. It's been a while since I've been in college.


BristolBoy profile image

BristolBoy 7 years ago from Bristol Author

Thanks for commenting Nelle! I am now 21 and graduated so guess I now class as an Aubin and Wills customer rather than a Jack Wills customer. May be a while until I purchase anything at either shop though!


R Burow profile image

R Burow 7 years ago from Florida, United States

Interesting. I never heard of Jack Wills,but will be looking at their website. Thanks.


skye2day profile image

skye2day 7 years ago from Rocky Mountains

This is an awesome hub. Very informative. I wish we had a Jack Wills here in the United States. Oh I guess Ada i can check the website. I am curious.

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BristolBoy profile image

BristolBoy 7 years ago from Bristol Author

Thanks for taking the time to comment R Burow and skye2day and also for your kind words. I hope you found the Jack Wills website useful!


viryabo profile image

viryabo 7 years ago

Never heard of Jack Willis but im off to check their website. Not for me personally, cos i think im way past that age, but i love anything 'nice-clothing'. Great hub!


BristolBoy profile image

BristolBoy 7 years ago from Bristol Author

Thanks for commenting viryabo. I hope you found Jack Wills clothing to be interesting!


Mark 7 years ago

Skye2day, I believe Jack Wills already have a presence in the States but I think it might only be on the Eastern seaboard.

They have a rather unusual form of marketing in that they employ Jack Wills "seasonnaires" to stay at a resort like the Hamptons and organise social events and parties whilst promoting the clothing line !


BristolBoy profile image

BristolBoy 7 years ago from Bristol Author

Thanks for taking the time to comment Mark! I have never heard of that but it seems like a really unique marketing scheme by Jack Will in the US!


.. 7 years ago

What time does Jack Wills in Marlow Open?


Mark 7 years ago

If you mean, "when does the Jack Wills store in Marlow open" ? then I do believe it is already open.

Apparently, the changing rooms are bedrooms !


BristolBoy profile image

BristolBoy 7 years ago from Bristol Author

Hi ... I believe Mark has already answered the question for you, unless of course you mean what are the opening times of the Marlow Jack Wills Clothing shop.


The Rope profile image

The Rope 7 years ago from SE US

Any idea if they plan to open in the US?


BristolBoy profile image

BristolBoy 7 years ago from Bristol Author

Hi The Rope. I believe that there are no Jack Wills Clothing stores in the US at the moment. Also I have no idea whether there are plans to open such stores, however Jack Wills clothing can be bought online and delivered to American addresses.


johnmce profile image

johnmce 7 years ago from Brighton, UK

Does everyone in bristol still wear jack wills? I visited some friends there a few years ago and walking around town was like a jack wills fashion parade!


chloe  7 years ago

how could no one ever hear of jack wills!!!! grrrrrrrr people u dont know what u r missing!!!!!!


BristolBoy profile image

BristolBoy 7 years ago from Bristol Author

Thanks for taking the time to comment johnmce. Many people do wear Jack Wills in Bristol that is for sure. Chloe, many people probably haven't heard of Jack Wills because they are American and Jack Wills is British.


2patricias profile image

2patricias 7 years ago from Sussex by the Sea

Jack Wills is incredibly popular with the under 30s. We are informed that they market not only to the young, but the slender. Their top size is 16 in womens (Maybe 14, not sure), and that is cut on the slim side. Can't decide whether that is good or bad.


Steph 6 years ago

Stumbled onto a J W Site, thought it looked like Laura Ashley meets Vivian Westwood at college!! Also read that they are looking at opening 3 stores on the east coast of the States. Anyone else heard or read anything ref this?


BristolBoy profile image

BristolBoy 6 years ago from Bristol Author

2patricias I believe they do target the slimmer shopper but this is probably a deliberate ploy on their part which must work judging by how fast the company has expanded. I can't say I had heard of any plans for Jack Wills clothing to open branches in the US but who knows - they may be!


GmaGoldie profile image

GmaGoldie 6 years ago from Madison, Wisconsin

Great Hub! I love learning something new. I am not in that age bracket but my grand kids are! Helpful to learn. Thank you! Would have loved to have seen more photos - the video helped and I did checkout the website!


BristolBoy profile image

BristolBoy 6 years ago from Bristol Author

Thanks for taking the time to comment GmaGoldie. I did try and find some decent pictures - but was unable to find any. Hopefully in the future I may be able to find some though.


helen 6 years ago

i love jack wils i just brought like a whole wardrobe form their a few days ago!!!!!


BristolBoy profile image

BristolBoy 6 years ago from Bristol Author

Thanks for taking the time to comment helen - it is good to see Jack Wills clothing is so popular among some people!


hiya 4 years ago

thank you


rontlog profile image

rontlog 4 years ago from England

Interesting article - thank you.

I never knew that their first store was in Salcome - beautiful place, maybe the founders lived down there or went on holiday there?

Salcombe in South Devon is a very popular place for holidays and most of the homes there are now very expensive second homes. I used to live in Bristol and met many students from wealthy family backgrounds who had been on family holidays there.


BristolBoy profile image

BristolBoy 3 years ago from Bristol Author

Hi rontlog, thanks for taking the time to comment - it is interesting to see that this company is based in quite a tranquil and rural location!

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