Movado Luno Automatic Swiss Luxury Watches Review

Artful Moon

For the Luno collection Movado designers borrowed an element of decorative art – the repetitive motif of semicircle is a classic example of early geometric decoration. But that art was primitive, some of it even neolithic – whereas here we face the epitome of sophistication, both stylistic and technical. In ancient times, people had no choice but to follow minimalistic rules; now we choose to because we are tired of excesses and garish jewelry.

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Men's | Stainless Steel | Sapphire CrystalMen's | Two-Tone | Gold | Stainless SteelMen's | Stainless Steel | Classic Black DialLadies | Stainless Steel | Sapphire CrystalLadies | Quartz Movement | Two Tone
Men's | Stainless Steel | Sapphire Crystal
Men's | Stainless Steel | Sapphire Crystal
Men's | Two-Tone | Gold | Stainless Steel
Men's | Two-Tone | Gold | Stainless Steel
Men's | Stainless Steel | Classic Black Dial
Men's | Stainless Steel | Classic Black Dial
Ladies | Stainless Steel | Sapphire Crystal
Ladies | Stainless Steel | Sapphire Crystal
Ladies | Quartz Movement | Two Tone
Ladies | Quartz Movement | Two Tone

Luno's (“Luno” alluding to moon) bracelets include crescents that represent our planet's satellite, and they embrace the case completely, marking a departure from the classic strict round shape – Luno watches appear more streamlined, soft and elliptic.

Bracelets That Hold

Overall, the bracelets, two-tone, in stainless steel with half moons plated in gold in some models, contain the main idea of this art-conscious design.

There is real craft work, real metalwork here: precious ores intermingle with iron, giving us watches reminiscent of chain armor; these bracelets not only uphold the watch – current time – but also commemorate remote times, such as the middle ages.

Luno collection consists of artistic timepieces that give tribute not only to minutes and hours, but also to years and centuries. The company impresses the big notions of art and its evolution and history in these watches, making them the a natural choice for wearers who love art and history for their own sake.

Exotic Watches

I think that the particular element of crescent may also refer to the Muslim faith (which employs moon calendar), rendering the Luno an unofficial “Islamic collection.” This adds a component of exotic appeal, of the luxuriousness associated with the riches described in the The Book of One Thousand and One Nights. Movado also slightly changed course by incorporating the winder within the frame created by the bracelet, once again stressing flow and repeating the half circle. The 12 o'clock dot remains as the symbolic sun that keeps all elements tightly bound in one harmonious timepiece, in every Luno.

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