Excessive, Luxurious Perfumes that aren't Recession-friendly
The case of current perfume overload is a classic chicken and egg scenario. Are perfume companies releasing more perfumes because the market demands them? Or are perfume companies luring in shopaholics during these tough times--getting them to splash out some extra buckets of cash for the latest and greatest in perfumery? This fall there are bound to be more perfume revamps than you can handle and a dizzying array of extravagant luxury perfumes.
Fall Perfume Excess
The number of perfumes launched globally each year has risen exponentially in the last ten years. Even just this year, it feels like there have been 5 new perfumes released each week. If you haven't had time to catch up with the summer perfumes, don't hold your breath. With hundreds perfumes sitting at the ready, perfume companies are prepared to launch a massive fragrant offensive this fall. With fall is just around the corner, cool weather perfumes have already started to stroll onto beauty counters. The first fall perfume collection to hit the beauty counters was the D&G Fragrance Anthology perfume line, which was released a whole extra month early!
One of the most anticipated perfumes this fall will be Marc Jacobs Lola, a darker version of their original floral perfume, Daisy. Many other perfume companies are releasing perfume revamps this fall: YSL Parisienne, Kenzo Flower Essentielle, Thierry Mugler Alien Liqueur de Parfum and Angel Liqueur de Parfum. In an ailing economy, it looks like perfume companies are still turning out loads of perfumes! And many of them seem to be revamps of old favorites!
Frivolous Perfume Releases
In 2005, Hermes launched an artfully designed luxury version of 24, Faubourg—their famed perfume which is named for the address of their Parisian boutique. This beautiful bottle, which gracefully suspends deep amber liquid in delicate crystalline space, is priced at whopping €1000.
Recently, in the wake of a tanking economy, Bond No. 9 decided to top that hefty luxury price tag. Their luxury release is a Swarovski crystal encrusted perfume amphora, which essentially is an extremely large perfume container. The sparkling beer-tap looking structure, which can be filled with your favorite Bond No. 9 perfume, rings in at just under $4,000!
Not one to be outdone, Paco Rabanne, the creator of teen-approved colognes and perfumes, recently announced a bespoke perfume special. The featured fragrance is Paco Rabanne 1 Million, a youthful fruity spiced cologne. This perfume comes in a sturdy looking miniature suitcase. If a suitcase for your perfume isn't enough for you, the perfume is encased in a bottle that is plated with gold and studded with a 0.3 ct diamond. It seems the product lends itself to frivolity, especially in these economic times. But for some gold-wash and a diamond fleck, this product is not quite worth the amount of a car. That's right! This bespoke luxury perfume clocks in at $40,000.
What's with the Perfume Overload?
So why all the perfume overload you wonder? How can this be with the ongoing, slowly waning economic recession?
Well as people tighten their belts, there needs to be some extra flash for less cash. Meaning perfume companies are scrounging for cheap ways to pull perfume lovers in. So they revamp an old favorite. This way, perfume companies spend less money on development and they are reassured that consumers will embrace an old love. With just a little tweak or two and a touch of marketing here or there, you have a shiny, new-looking perfume!
As for the luxury perfume releases: who would bother in this financial climate you wonder? Well the truth is those who aren't hurt by the economy would! Millionaires and billionaires who managed to escape unscathed during the recession still have cash to burn. And perfume companies are aware of this! While perfume companies save development dollars within their normal perfume production process, they funnel all their creativity energy and extra cash towards creating irresistible perfume products that will make any cash cow drool.
For those looking for more recession friendly perfume choices, check out online retailers for great discount perfume prices.
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