Why Hide the Plus-Sizers?

Unbelievable Retail Bias Towards Larger Women

Okay, so I'm one of the plus-size women of the world, recently shell-shocked by the results of a renovation at a retail chain store I have shopped at for over 10 years. And believe me, I shopped. All my family home goods, clothes, and small appliances were purchased at this store. There was always something to find when I needed it. Most important of all, I could find quality clothing for my ample frame. Walking through the women's department, past the junior and petite sizes, and next to women's sportswear, I could find anything I needed for work, home, and play. Until the renovation.

My favorite store decided to renovate upstairs and down. Prior to the renovation, all women's clothing was together, on the first-floor level as you entered the store. The upper level of the store housed the children's section, shoes, kitchen and bath, and home goods. Bathrooms and customer service were also located upstairs. As a frequent shopper, I was excited to see what the changes would bring. Until the renovation.

Armed with my "new grand opening" coupons, I entered the store with excited anticipation and the urge to buy some new business clothes. I started looking for the "women's" (code word for thick-middle, big-busted, and/or expansion-trunk sized) department. After walking the entire layout of the lower-level, I started to worry. Where were my new clothes? All the other women's clothes were here, and even the college men's sweatshirts that had previously been upstairs near the smelly sneakers and storage elevator.

I took the elevator to the second floor and walked the perimieter. Nothing. Children's clothes, lingere, home goods, luggage, bathrooms, customer service. Wait. What was that? Between the bathrooms and luggage. A small area with a sign "Women."

In a nutshell, the women's department had been removed from the main floor, decreased in size by more than half, was located in the furthest corner of the store on the upper level, between the bathrooms and luggage, and - to make things worse - there was no dressing room.

Obviously, the renovation wasn't complete, right? That had to be the answer! I thought I would go check on that, so I waved down a salesperson and asked the questions.

"What happened to the women's department?
Do you not carry plus-size business clothes anymore?
What dressing room do we use?
Is this location temporary?

No answers. Just a blank stare and "You should talk to the manager."

Management says you have to use the children's dressing room. The fact that the doors are very short and the dressing rooms are very small is not their concern. The store manager didn't make the rules, after all. Yes, the renovation is complete. No, they are not carrying women's business clothing or suits. We're really sorry, but this is the way it is.

I am incredulous. I am seething with anger. I am doing everything possible not to cry (out of sheer shock and frustration). Is this their opinion of larger women? Hide us in the outermost part of the store, where there are NO OTHER CLOTHES for adults sold? Don't we rate our own dressing room? Don't we have jobs in the business sector that require quality clothing? Are you really telling me - a loyal plus-size customer - that this is what you think of me?

I suggest the manager share my concerns, and the concerns of two other customers who overheard our exchange as we discussed this idiotic decision by the powers-that-be, with her superiors. I said I would come back to the store in a month or so to see if changes had been made to rectify this injustice.

The manager said, "Why don't you just call first?"

I have not been back. It's been over a year. I drive by the store almost daily and still feel an awful twinge inside, wondering how, in the 21st century, a corporation still thinks that someone size 14 and over should have to shop between the luggage and bathroom, without a dressing room, hidden away from the "really important customers," which is everybody else.

Peek-a-Boo, I Shop, Too!

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Comments 9 comments

tammy 6 years ago

Um, yep...the clothes are still up there in the corner. Since I am not a regular clothes shopper for me at that store, I didn't notice the decreased inventory in the women's section. How ridiculous and disappointing! I can understand your frustration. Did you forward your article to corporate??


DebeT profile image

DebeT 6 years ago from USA Author

Actually, I didn't forward anything to corporate about the article, but I did forward a note (via e-mail) to corporate. I received no reply. It took me days to find someone to e-mail at that! Totally annoying!

Thanks for taking the time to read the article and comment!


Pooh 6 years ago

Wow, I really understand your frustration, too. Sore personnel (corporate on down) should take a good look around. Perhaps they'd realize, if nothing else, that their decision doesn't even make good business sense; there are many, many plus-sized women who are well-dressed and well-groomed and who need a place to shop. It's very strange that any business would knowingly discourage anyone from buying their merchandise. I would have been furious with the manager's cavalier attitude!


Carla 6 years ago

Debe,

I too, am amazed at the shopping injustice for us plus- sized women. I am still amazed that we are subject to these humiliating situations. I do have a solution though. maybe if all of us plus-sized, full-figured women started to go naked, we would then have more shopping options and clothing choices/locations open and available to us. Hmmmm.... I wonder where we should start?


Kinderhook 6 years ago

That's outrageous. It's hard to find the right clothes in any size, but it would seem to make good business sense to offer clothing to mirror the community in proportion to those who wear plus, misses, junior, petite, or tall sizes. I'm not in that store very often, so I wonder how many plus-size employees they have and what are their thoughts on this change.


Senex 6 years ago

Isn't "plus sized women" a growing demographic? I thought they were economically important enough that Dove designed a whole advertising campaign around them? Seems like the clothing store is making a decision that will doom them to extinction.


DebeT profile image

DebeT 6 years ago from USA Author

This was a Kohl's store in Maryland, for those who have asked.


Debe T 5 years ago

As an update: MACY's in Annapolis Mall has moved their large women's section from the downstairs area (with all the other women's clothes) to the upstairs section - through linens and next to furniture.

Likewise, Sears in Annapolis Mall has DISCONTINUED entirely their larger women's clothes, except for a small amount in Land's End. They say "Go online for those."

The Lane Bryant at Annapolis Mall has moved to Harbour Center, which is good because the Nordstrom Rac that just opened there recently said they are not going to carry ANY plus size clothes unless they decide to at a later date.

REALLY???????????? I don't think I am being overly sensitive - I think there is a concerted effort here!


laura 5 years ago

This is helpful. I had just recently gone to annapolis mall to shop at Lane Bryant and it was gone!!!!! Where am i to shop?!?! That leaves Torrid, but Torrid doesn't have everything. It's nice to hear it is in the Harbour Ctr.

Disappointed in Macy's and Sears...

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