70's Makeup

Sophia Loren
Sophia Loren | Source
Pastel eyeshadow brightens the eyes while a subdued lip color provides shine.
Pastel eyeshadow brightens the eyes while a subdued lip color provides shine. | Source


In the 1970s, women wanted to look naturally beautiful. The skin was kept healthy looking with some light foundation, while the lips were moisturized with lip balm or a shiny lip gloss. Blue eyeshadow was often used to enhance their eyes. Try these tips for a 70's inspired look:


1. Start with a clean face and add a sheer foundation over trouble spots or the entire face.


2. Apply a bronzer one shade darker than your skin lightly to your forehead, nose, and cheeks. Rub in a gel blush (coral or peach) on the apples of your cheeks.


3. Apply a thin line of white or blue eyeliner on your upper eyelid just above your lash line.


4. Spread blue (or brown) eyeshadow over your eyelids from the lashes to the crease.


5. Choose brown, black, or even blue mascara.


6. Swipe a clear or pale-colored lip gloss over your lips.


Bonus: You can also add eye shadow and eyeliner to your bottom lid in order to provide more definition.


A modern 70's look
A modern 70's look | Source

Celebrities: 1970's and Today

Farrah Fawcett
Farrah Fawcett | Source
Mary Tyler Moore
Mary Tyler Moore
Taylor Swift
Taylor Swift | Source
Jessica Biel
Jessica Biel | Source

Makeup Tutorials

vintage eye shadow ad
vintage eye shadow ad | Source

1970's Commercial

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Comments 28 comments

Cyndi10 profile image

Cyndi10 4 years ago from Georgia

This was interesting. it seems the 70's look in makeup is in style again, because so many of the models and actresses seem to be wearing lots of the pale blue eyeshadow and the accentuated eyes. Good choice in videos, especially the old ones. Whipped makeup is mousse now, right? :-) Voted up.


Alecia Murphy profile image

Alecia Murphy 4 years ago from Wilmington, North Carolina

I think you're on to something. The 70s is a great era for makeup because simplicity was emphasized. And I think that translates for now because most people want to be fresh faced without looking like a clown. Great hub!


Ebower profile image

Ebower 4 years ago from Georgia Author

Cyndi10: Thank you! I think that 70's makeup does have an influence on some trends today. Blue eyeshadow is not as popular now, but colorful eyeshadow is. I thought the commercials were interesting as well. Yes, we call is mousse rather than whipped today. Thanks for your insightful comment!

Alecia Murphy: That's very true! Thanks! :)


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada

Very neat idea here! Taylor Swift is so pretty.. well done Erin.


Ebower profile image

Ebower 4 years ago from Georgia Author

ChristyWrites: Thanks, Christy! I agree; I love her modern 70's makeup.


tammyswallow profile image

tammyswallow 4 years ago from North Carolina

This hub is so totally groovy. :) This is a really neat look into 70's style. What is really neat is that things change so little. Great hub!


Ebower profile image

Ebower 4 years ago from Georgia Author

tammyswallow: Thank you! Yes, it's amazing how trends are recycled over the years.


Sunshine625 profile image

Sunshine625 4 years ago from Orlando, FL

I rarely wear makeup, but if I did I wouldn't wear it like Jessica Biel. Taylor Swift's makeup looks tastefully done. This was a nice blast from the past! Way to go Erin!:)


Ebower profile image

Ebower 4 years ago from Georgia Author

Sunshine625: I like their makeup, too. Thank you! I'm glad you enjoyed it. :)


caramellatte profile image

caramellatte 4 years ago

Cool hub! It was far out. I think that's 70s slang.=P


Ebower profile image

Ebower 4 years ago from Georgia Author

caramellatte: Yes, 'far out' indeed. :) Thanks so much!


msharpe profile image

msharpe 4 years ago

Trying out the 70's makeup look for prom, I love the videos especially the older ones :) thanks for the good tutorial


Ebower profile image

Ebower 4 years ago from Georgia Author

msharpe: Awesome! I'm so glad you like them. Thanks for reading!


4 years ago

Oh yes, all those blue eyelids! I remember.


Ebower profile image

Ebower 4 years ago from Georgia Author

f: I'm glad I could bring back memories for you! :)


4 years ago

All that colour slapped on...


Ebower profile image

Ebower 4 years ago from Georgia Author

f: Yes, a lot of eye makeup was used with a subtle lip.


prairieprincess profile image

prairieprincess 4 years ago from Canada

Great hub! I was a child in the 70's and this brings back memories of my Mom putting on that whipped foundation from Avon.


Ebower profile image

Ebower 4 years ago from Georgia Author

prairieprincess: I'm really glad you enjoyed it and it brought back fond memories. :) Thanks for sharing!


K8lyn 4 years ago

Thx so much! I'm in the musical Disco Inferno at my local theater and it's set in the 70's. This really helped. :)


Ebower profile image

Ebower 4 years ago from Georgia Author

K8lyn: I'm so glad this helped. Break a leg! :)


4 years ago

Sorry, did I miss sth,but what did you mean about breaking a leg... :)


Ebower profile image

Ebower 4 years ago from Georgia Author

f: It's bad luck to say 'good luck' in the theater world, so I said 'break a leg' instead.


4 years ago

Oh okay! :)


Ruby H Rose profile image

Ruby H Rose 3 years ago from Northwest Washington on an Island

thanks for the memories, great pics.


Ebower profile image

Ebower 3 years ago from Georgia Author

Ruby H Rose: Thank you! I'm glad you enjoyed your trip down memory lane.


dghbrh profile image

dghbrh 3 years ago from ...... a place beyond now and beyond here !!!

Very interesting...shared and votes +++++++


Ebower profile image

Ebower 3 years ago from Georgia Author

Thanks for sharing!

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