The Beatles' Apple Clothes Boutique 1967-8
It was one of those few, very few, misadventures that The Beatles stumbled into, much like their amateurish "Magical Mystery Tour" TV show that was panned. This time, it was high fashion and trend setting mod and hippy clothes store boutique. It was mainly for women but also had men's clothes.
The Apple Boutique occupied a three story that itself became a masterful work of art. It was open for about six months (from Dec. 1967-July 1968) and at start, it looked promising with an TV with a young Bob Newhart shopping in it. It was their first outside music business venture and predates their first Apple record label. The plan was to create a chain of Apple clothing stores, the first on cost 100,000 pounds. The outside of the building was painted in a truly beautiful manner but without the owners permission causing minor legal issues. The store manager was John's childhood best friend and former band member, Pete Shotton. George Harrison's sister also was part of the management. Together, they created a store where losses were staggering as time went on because of no security or being able to tell what was inventory and what someone who came in owned. The losses came to 200,000 pounds and the Beatles experiment came to a close by end of July, 1968.
Paul was the spokesman and admitted this was outside of the Beatles expertise. On the day it closed, remaining inventory was simply given away to anyone walking in. The Beatles themselves were recording the White LP. The building was demolished in 1974 and then rebuilt.
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