Why We're Crazy About Maaji Swimwear
The Backstory Behind Maaji:
Since 2002, the Maaji swimwear brand has been making a splash in the industry for its unique, fresh, and fun take on swimsuits. If you aren't too familiar with Maaji, let's start off with a few basics. The company was born in Colombia from the innovative minds of Manuela and Amalia Sierra - two sisters who share a passion for fashion, and not to mention, swimsuits. Crafting out-of-the-ordinary swimwear for women just seemed to come naturally for this dynamic duo, so they decided to pull their efforts together to create Maaji, a brand that effortlessly combines whimsy, fashion, and a touch of magic with every swimsuit piece.
Manuela and Amalia created the brand in mind for the modern woman: she is confident, stylish, and isn't afraid to stand out when it comes to what she wears - whether on the street or out by the beach! In a recent interview with Ask Miss A, the sisters described the typical 'Maaji woman' as one who is “comfortable with herself: active and very beautiful inside.” So, with their swimwear, they hope to enhance your inner and outer beauty with prismatic and chic swimsuits and apparel that are definite statement pieces in your wardrobe.
Maaji's Style Legacy: Mixing Magic with Fashion
Behind every Maaji swimsuit is a touch of magic. At first, this may sound a bit odd, but when you look down to the finer details, "magical" is the perfect word that epitomizes the brand. Each season, when Manuela and Amalia Sierra - along with their design experts - create their new collections, they seek to combine fashion trends with out-of-the-ordinary prints, colors, and cuts that are truly unlike anything else that you would typically see is drab, ho-hum swimwear options. By bringing this kind of innovation to their pieces, Maaji hopes to 'enchant' you with their "unique inventiveness", as the sisters would call it. And what is this "unique inventiveness", you ask? Well, for starters, let's begin with the prints. All Maaji bikinis, one pieces, cover ups, and accessories are constructed with a mixture of unique, exclusive prints that can range from floral and animal prints to even teacups and bicycles! Better yet, almost all pieces in the collection will feature similar prints, so you can match different bottoms and tops with a range of resort wear and accessories to create the ultimate beach look. And here's an added bonus: almost all Maaji suits are reversible. That's right --- in each Maaji bikini, one piece, and monokini, you get multiple looks in one, so the mixing-and-matching possibilities are virtually endless! Pretty magical stuff, huh?
Another style staple of Maaji swimwear is their quality construction. Maaji is known for their buttery-soft, ultra-lux fabrics that are durable and extremely comfortable. This kind of quality is something that many mainstream swim brands lack, so you can count on this brand when looking for swimsuits that will not only look good, but will also last you a long time. Too often have I heard stories where people will buy "less expensive" bikinis that are cute at the time of purchasing, but they break apart after 5 seconds (or lose their structure after a few wears) because the quality just isn't there. This is not the case for Maaji: each piece is hand crafted in Colombia by masters of the craft. With proper care, these pieces will last you a lifetime, so you can enjoy the Maaji 'beach magic' for years to come.
The last notable style staple in any Maaji collection is their wide assortment of swim silhouettes. As I mentioned earlier, Maaji designs their swimsuits with the modern woman in mind, taking into account styles, cuts, and silhouettes that are not only in line with current fashion trends, but also flatter practically any body type. For example, in every collection you will find different swim options for bikinis, one pieces, and monokinis. These can include triangle tops, bandeaus, bralettes, caged bikinis, underwire tops, and many more. They also design a variety of bottom options, from hipster-boyshort bottoms and cheekier Brazilian cut bottoms to even high waisted styles! Looking for a bit more coverage? Try a Maaji one piece or a tankini; you will get that added coverage with no less the fashion or flair! All of these cuts are meant to enhance your curves and flatter your figure, so whether you are pear-shaped, petite, or curvy, you can always find the perfect Maaji bikini or one piece that is right for you! This kind of effortless femininity coupled with current fashion trends truly makes Maaji swimwear one in a million.
Maaji 2015 Swimwear Collection:
The 2015 swimsuit season is well underway, and Maaji is definitely making it's mark as one of the can't-miss brands this season. Starting with their spring collection, Maaji: Royal Riders, the brand hit the mark with with its unique two pieces, one piece swimsuits, and cover ups that sport whimsical equestrian-inspired prints and festival floral patterns. True to the Maaji design aesthetic, the bikinis and one pieces from the spring collection include a few of their style staples: bandeaus, underwire tops, tankinis, and boyshort bikini bottoms. To match 2015 runway trends, Maaji has also incorporated strappy, or "caged", detailing in a few of their pieces. The multi-stap "caged" effect is meant to flatter the figure by accentuating the curves of your body.
Moving along now to the Maaji 2015 summer collection; the swimsuits and apparel in this collection are rich in prismatic jewel tones, unique silhouettes, and gorgeous prints that will surely make any fashionista's heart swoon.
The Future: Maaji Men's, Active, & Accessories:
The Maaji brand is making a mark on the world for its innovative, whimsical swimsuits and cover ups that are the ultimate representation of beach love, style, attitude, and a hint of magic. In the recent years, however, Maaji has revolutionized its image by including men's swimwear, accessories, and even activewear to its design repertoire. So, the same fun and festive prints that you have come to love in a Maaji typical bikini can now be found on your beach bags, shoes, yoga pants, or even on your man! The 2015 collection features accessories that are perfect from beach to street, including cosmetic cases, bikini travel pouches, trendy turbans, and gym bags. You can also find really cute, not to mention comfortable, espadrilles and beach sandals that are a must-have accessory for any beach day or tropical vacation.
Maaji is truly a brand that dominates the swimsuit 2015 game. Its signature is built upon the flawless mixture of out-of-the-ordinary prints, cutting-edge silhouettes, and the ubiquitous presence of femininity and magic. This combination defines the Maaji philosophy. The result: a one of a kind product, a real piece of wearable beach art.
Maaji 2015: Behind the Scenes
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