1900 - 1930s Women's Haute Couture Fashion

Edwardian Style - Early 1900's
Edwardian Style - Early 1900s

Advent of fashion design as we know it today didn't really emerge until around the middle of the 19th century when the horizons of the fashion design industry broadened due to the new mobility and emerging independent lifestyle many wealthy women.

The pioneer couture fashion designer Charles Frederick Worth, opened his fashion house, 'The House of Worth' in 1858, just around the time that women's yearnings for more practical yet stylish clothes was desired.

His boutique's popularity grew such that it was dominated by Parisian haute couture through the second half of the nineteenth century.

Prior to that period, dressmakers and tailors were the ones who inspired style, making fashionable and elaborately sewn garments worn by ladies at the royal courts.

Women began to seek practical clothes for their new-found lifestyle by the beginning of the 20th century, and more fashion houses emerged leading to a whetting of the public's appetite for sensible but fashionable clothes by the beginning of the 1900's.

Haute Couture Fashion -1900 to 1919

By the beginning of the 20th century bespoke fashion houses hired artists to sketch and paint designs for dresses, gowns and other garments for their growing clientèle.

Making sample garments the century before gave way to sketched clothing styles which were presented to clients, who in turn either made orders for their preferred designs, or asked for modifications to some.

The fashionable outfits worn by stylish women were strikingly similar to those worn in the heydays of Frederick Worth's designs, and magazines began to include sketches and sepia photographs of haute couture styles, and this had a profound effect on public tastes.

For your authentic vintage clothes and fashion accessories.....

By 1910, a fashionable silhouette became the order of the day. Styles became softer, more practical to wear, and much more flexible than in the previous years.

Layers and layers of fabrics used in the past reduced considerably and women could now wear dresses without help from their maids.

Apparel design had a new look, and the first female couturier and fashion designer Jeanne Paquin organised the first real fashion show.

She designed chic gowns of "quiet sophistication" that appealed to women of refined taste, and her top notch clients included the Queens of Belgium, Portugal, and Spain.

As more women had to earn a living, a new dress style appeared. This was brought upon by the 1st World War because the men went away to war and their women had to go out to work.

New styles created were better suited to their new found activities, and as the clothes became simpler, simple felt hats and turbans replaced the popular headgears of the 1900s fashion era.

Darker and muted colours became the norm because too many sons, brothers, fathers and husbands were dying at the war fronts and the general conditions of the times demanded sobriety.

By 1915, women's skirts rose above the ankles, and then further up to mid-calf (less fabric used!) and the golden age of French haute couture fashion went through great changes and rapid reformation.

Fashion designers began to find new clients in the ranks of film actresses, heiresses and the wives and daughters of wealthy industrialists.


Article: Vintage Clothing Styles We'll Hate to See Comeback


1920s Fashion

The First World War changed how women were perceived in society because constraints were removed and women began to experiment more with clothing designs.

Source

A radical change soon emerged soon the war years. Dresses with long trains became outdated and gave way to above the knee dresses and pinafores.

This was the decade of:

  • Feathers
  • Sequins
  • Hats
  • Dropped waist
  • Rolled down stockings

Showing the knee was the height of fashion, bouffant coiffures gave way to sophisticated short bobs, and the need for corsets greatly reduced because women clothing tended towards a kind of "boyish silhouette” style as seen with the loose styled dresses and gowns.

In the 20's the flapper dress was the most popular style for women and everyone desired it. Also referred to as the Charleston dress, these attires in various cuts and silhouettes became popular from the mid-1920.

Flat-chested and waist-less shapes and cuts emerged, an "aggressive" dressing down that was softened with the use of feather boas, embroidery, showy fashion accessories, blunt-toed shoes, and long cigarette holders.

It was during this fashion decade that sheer stockings become fashionable, good thing, as the thick unattractive woollen stockings worn by fashionable women a decade and more before the swinging 20s 'went out' like a puff of smoke.


7 Famous Fashion Designers of the 1920s


Styles of the 1930s

By the beginning of the 1930s the effects of the great depression has slowly started to set in and fashion styles had to step down to be more compromising.

There had to be a balance between preserving feminism, and re-discovering subtle elegance and sophistication.

Thirties women clothing styles became more romantic as waistlines became "re-incarnated", and hems started to drop once again.

There was bias cut lace gowns, velvet and satin long evening dresses, flutter sleeves, and thin belts, and while the bust line re-appeared, the loose cuts of the swinging 20s became outdated.

The backless evening gowns and soft slim-fitting day dresses become appreciated by those in tune with fashionable styles and the female body's slim, toned, and athletic silhouette becomes the vogue . . . certainly because outdoor activities women engaged in was on the rise.

Consequently, this new found 'athleticism' stimulated fashion designers and couturiers of the 1930s to design and manufacture sportswear apparel (which in essence was another term used to describe ready-to-wear clothing).

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Comments 29 comments

jacky 3 years ago

ablaa


viryabo profile image

viryabo 4 years ago Author

Thanks Dolores. Im such a vintage fashion enthusiast and still appreciate styles of nearly a hundred years old. Such is hard to find today.

Thank you for the visit & up votes. Really appreciated it, especially coming from a great hubber.


Dolores Monet profile image

Dolores Monet 4 years ago from East Coast, United States

I love historic fashion and this hub was voted up for being fabulous! The videos were fantastic, especially the color film from the 1920s. I've never seen anything like it!


zubair789 profile image

zubair789 4 years ago

Great hub and very informative


viryabo profile image

viryabo 5 years ago Author

Thanks Tonipet for the nice comments and thank you for visiting.

Please go ahead, its an absolute pleasure and an inspiration. I'm glad you enjoyed the article.

GodBless


Tonipet profile image

Tonipet 5 years ago from The City of Generals

HI viryabo,

Loved what I've read. I'll be referencing this to some of my old-fashioned hub, if you don't mind. Liked the way you described the differences. It's what women of today will find something interesting. Awesome hub, Thanks!


jboland profile image

jboland 5 years ago from Chico, CA

Great resource, well researched and written.


viryabo profile image

viryabo 5 years ago Author

Thank you Mabmiles.


mabmiles profile image

mabmiles 5 years ago

Amazing fashion, Thanks for this article.


viryabo profile image

viryabo 5 years ago Author

Marshfox, thanks for the clarification and for visiting.

Cheers


Marshfox 5 years ago

Actually shereen, that's not why the cuts of the dress changed. The hourglass shape had already fallen out of style by the 1920s. The hourglass figures were particularly popular during the Edwardian period (1890s -1910) because the Prince of Wales (who was the master of the social set) at that time was particularly fond of the "mature female" figure. However as time rolled on, the corsets required to achieve that shape fell out of favor and became impractical during world war 1. There was a movement to make clothes that were less fitting and allow for more mobility as the image of the active, modern young woman became popular at the start of the 1920s. Also, to reduce the costs of cloth (there was a global depression in the 1920s), the dresses saw more straight line cuts rather than the obnoxious tucks and frills of the proceeding years. It wasn't so much diet that changed the image as world events. While the modern diet has contributed to current fashion, its more the amount of exercise and portions of modern food. Even for the time period the food wasn't all that better for you (in some cases it was worse), it was more of case that they moved around more than we do and ate less than we do.


thersa 5 years ago

ettttttttttttttttttttttthhhhhhhhhhhhee


viryabo profile image

viryabo 6 years ago Author

I agree with you Shereen. Today's diet has really molded us into a totally different form of new body figure.

Amazing how diet works on our body configuration, and talking about fashion design and the style of these days is so way different from design themes of the past.

Thanks for the visit Shereen.

Cheers


Shereen 6 years ago

I've heard from my mother-in-law those 1920s clothes are made to suit hourglass shape. Nowadays it is difficult to find hourglass body shape due to the modern diet.


viryabo profile image

viryabo 6 years ago Author

GmaGoldie, thanks for stopping by and for your nice comments.

Cheers


GmaGoldie profile image

GmaGoldie 6 years ago from Madison, Wisconsin

Wonderful fun and frolic! Thank you! Very delightful~


viryabo profile image

viryabo 6 years ago Author

AnnaSophia, i'm glad this is of help.

Thanks for visiting and the inspiring comments.

Cheers.


AnnaSophia 6 years ago

i think that this will help me a lot with my assignment,

thanks :)

gorgeous pictures by the way.


viryabo profile image

viryabo 6 years ago Author

Brian, thanks for the visit.

I agree with you. Couture rules!

Cheers


Baron Couture profile image

Baron Couture 6 years ago from Delaware

Couture Rules


viryabo profile image

viryabo 6 years ago Author

Hi karina, thanks for dropping by. So glad you enjoyed it. Godbless.


Karina S. profile image

Karina S. 6 years ago from USA

Great hub, nice pictures. I Enjoyed reading it. Haute couture is my passion, too. Thanks,viryabo.


viryabo profile image

viryabo 6 years ago Author

Hi Roswebbart, thanks for stopping by.

GodBless.


RosWebbART profile image

RosWebbART 6 years ago from Ireland

another great hub!!


viryabo profile image

viryabo 7 years ago Author

LOL. Thanks for the visit eBower, and your nice comments.


Ebower profile image

Ebower 7 years ago from Georgia

great hub! I love anything to do with fashion! The video on predicting fashion in the year 2000 was hilarious! :)


viryabo profile image

viryabo 7 years ago Author

Thanks plants and oils for the nice comments. You sound like a Marilyn Monroe. Hourglass figure is a beautiful shape desired by many women. Wearing a flapper dress definitely wont do justice to your body shape. It will hide the nice curves you possess.

Prasetio30, thank you for your nice comments. I like it when men have an interest in fashion. Your partner must be a lucky chic.


prasetio30 profile image

prasetio30 7 years ago from malang-indonesia

great history about fashion design. Great research and nice picture also. great hub, very complete.


Plants and Oils profile image

Plants and Oils 7 years ago from England

Fascinating, thank you! I don't think 1920s clothes would suit me, though, I'm an hourglass shape.

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