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What is the difference between curl defining products and ordinary hair gel?

What is the difference between a curl defining product such as Kinky Curly Curling Custard and an ordinary hair gel like eco styler? I ask this question because I have been debating on whether I should buy the As I am Curling Jelly. (After reading many great reviews I bought the product but I haven't tried it yet.) But that lead me to wonder what is the difference between all these curl definers versus hair gels. I have the spiral sprits by Kinky Curly and I wonder if there is little to no difference between that and the As I Am Curling Jelly.

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