Brand is important, but not in the way you would think. I don't specifically seek out brands (well, sometimes...), but there are brands I simply won't buy. My daughters, both in their early 20's, are brandaholics.
I generally start with style, narrow down by price and then check the brand for a thumbs up or thumbs down.
I am so picky when it comes to clothes. Most of the stuff out there is so bland and boring, I like things with detail or compliment your figure… but like I said most stuff out there right now doesn’t appeal to me. I can almost never find something that is worth paying for bc its just so dull
The first thing I look for is style: is this a unique piece of clothing? Does it look like anything I've seen before or own? If not, then I would buy it, depending on the price. I don't give a darn about brand names.