According to a man"women are more brand conscious than men" How far you agree with this statement.Share any experience if you have about this.
As a broad generalization in relation to fashion, okay. But try asking a stereotypical man about beer or cars. Brands are assurances of quality. People pay attention to them in product areas important to them.
In my experience, women are less likely to stick to a brand than men, but generally spend more money overall.
Women are more likely to find a deal (and go from brand to brand), while men will just stick to what they have purchased for years.
Not me. I think it is ludicrous to buy something because of a name. And I find apparel and accessories that have the designer's name plastered all over them confusing. Why would I pay to advertise a product? Shouldn't the designer pay you?
Oh I agree, in my experience men are much more brand concious than women! As far as clothes are concerened I believe its not what you wear, but the way you wear it! :-)
Women spend more money, shop more, do most of the shopping for the family. We are the target market. Branding does pay and it pays big.
Sometimes there is quality behind that brand, sometimes not, it takes a savvy shopper to know the difference.
I don't think one's sex has anything to do with being "brand conscious" and I'm sure there are just as many men who are brand conscious as women. I see how it is with my youngest daughter and her friends. There are certain brands that the kids wear that are considered Hot or Cool... which is the same thing, go figure that one out, and of course when you're in high school you want to identify with your peers. I think self-esteem and self-image have more to do with brand consciousness than anything else. Some people need to wear some freak designer's name on their butt or breast pocket to make themselves feel good, or carry around a little over priced handbag because they saw some celebrity with one in a magazine. In some cases designer or brand name products might be better quality and that would be a good, valid reason to purchase them, but just to be a walking billboard, forget it.
I used to be brand conscious, until one day when I bought a tie, because it was Pierre Cardin. I thought it was somehow superior because of the brand. Unfortunately, I didn't have my glasses with me, and it was only when I got home and looked at the label, that I realised it didn't say Pierre Cardin, but Pure Cotton. It was then that I realised that buying something because the brand is supposed to be of better quality is vain and foolish.
I agree with the others, men are more brand conscious than we are overall! The men in my life only drive Fords, use Craftsmen tools, Phillips 66 gas, Pennzoil, Auto Zone, wear Carrharts, Fruit of the Loom, Wranglers, Justin boots, and on and on and on!
I use many brands of identical foods, wear many brands of clothing and shoes, buy many brands of linens, utensils, etc. There is only one thing I stick to brand only is my Coca-cola! MUST be a COKE!
I am a woman and I love some branded stuff. Especially handbags. But I know lots of women that don't care about brands. However, I don't know any guy that cares about brand names. I think guys in general don't care about brands / fashion.
i agree with celia that men are more brand conscious than women. that is based on my experience. most of brothers are more particular with brands especially when they are buying new clothes, pants, perfumes, watch, and other gadgets. my boyfriend too would rather buy a single t-shirt from a popular brand than buying three or four shirts with lesser price and no brand.
I know both men and woman who are concerned with a brand name. I won't buy because of a brand or wear clothing with a brand name showing. It's like being a walking billboard.
Of course my auto has a brand name on it and I wont remove it as not to damage the metal.
Even if I bought a dress with a famous brand, I did not put "brand" in the first place. It is always the style that attracts me first. For my experience, the matter for a woman is more about money than brand. It seems that the more money, the more beautiful she is. Seems a little funny. On the opposite, my male friends seem all to stick to brand. They think that the brand can tell their achievements, even if accessories, such as watch and belt, letting car, etc. unsaid. Seems a little sad, but for real. That is men's thinking way.
Just as a point of reference for having studied this stuff, I have a B.A.S. in Fashion Design & Merchandising. Everything I've learned points to men being more locked into one item, whether popularly branded or not. Generally speaking, they don't like to shop, the major reason stores confine menswear to one area. When they find something they like, whether it's shoes, pants, whatever, they stick with it, sometimes for years and years.
I buy shoes and handbags that lasts longer time, they are little bit expensive but it is worth the price because I only buy these stuff occasionally.
For clothes however, I buy more often, and I choose the ones I am comfortable with, any brand will do. I just maintain myself with minimal accessories. Match and pair is all, then I am ready to go.
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