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79How to differentiate your business
Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and...
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63Developing Your Business's Key Messages
A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells...
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55Coupons Can Help Drive in New Business
There are some astonishing web statistics today that small businesses need to know to survive and thrive. First, as unemployment goes up, web traffic increases. Secondly, people are looking to the web for...
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