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A key message framework that EVERY business must have to differentiate its products and services from the competition. How can you be in business if you don't know what you're selling?67

How to differentiate your business

by WinningMessage

Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and... published 17 months ago

2 comments    business marketing writing

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Developing Your Business's Key Messages

by WinningMessage

A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells... published 17 months ago

1 comment    business marketing success

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