Sort Results: [ Hot | Best | Latest ]
74The 10-Second Elevator Pitch
by WinningMessage
The Ten Second Elevator Pitch Perhaps it is due to my background in Public Relations, but I believe 10 seconds is more than enough time to tell someone what your business offers and how it can benefit... published 17 months ago
71How to differentiate your business
by WinningMessage
Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and... published 17 months ago
65Developing Your Business's Key Messages
by WinningMessage
A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells... published 17 months ago
555 Questions on Your Customers Mind
by ychange
When your customer is contemplating getting your product here are the 5 questions on his/her mind: What is this product for? Why do I need it? What will you do to fix my need? Why should I choose you? Why... published 9 months ago
53Differentiate or Diminish: The Art and Necessity of Business Positioning
by WinningMessage
I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will: 1. Perform a detailed analysis of all sales/marketing collateral... published 17 months ago
51You Cannot Buy Differentiation
by WinningMessage
Differentiation in business is not something you go out and buy off the shelf and plug into your company. It’s something you have to strategically identify, develop, refine and promote. The best... published 17 months ago
39Top 10 Initial Sales Tips
by rufus40444
1) ALWAYS top-down sell. I can't say how many time's I've observed someone loosing more revenue simply because they didn't ask for the max subscription or term of their product/service. You'll find not all... published 6 months ago
working