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Start and Run a Copywriting Business: a Review
Start & Run a Copywriting Business 2nd edition, by Steve Slaunwhite, published by Self-Counsel Press is an excellent introduction to the commercial copywriting business. It is well written, accessible,...
0 commentsHow to Plan A Complete Internet Marketing Campaign - An Advanced Overview
Done launching your knockout business and just awaiting for the grand result? Or have you already gained some ground and just wishing to up the profit? Now, the next big thing you should have in mind is a...
1 commentCrafting the Ideal Email Invitation
In order to create the perfect email invitation, the combination of creativity and modern technology must be used. Too much of either one will leave your invite less than appealing. The three key areas to...
2 commentsTreat headlines as the heart of your advertising copy
As a copywriter, after doing all your research and prewriting thinking, you are ready for the real starting point of your copy – the headline. Actually, a simple little headline that the reader skims...
0 commentsTop Three Direct-Response Copywriters In The World
Life of a genius rarely goes unnoticed. If that genius is in advertising, it NEVER goes without special attention. I did a deep research, not only focusing on what’s available at other...
5 commentsHeadline Writing - 5 Things You Must Know
Headline writing…some people find it difficult to talk about…others find it difficult to do! O.K a throw back to the good old days of Monty Python there, but…just what is about writing a winning...
11 commentsIncrease Your Response Exploiting Basic Human Psychology
If you have been reading on web copywriting and know a tiny amount of psychology, you will surely know of the term "cognitive dissonance". It is a comparatively new concept, but one that commands extreme...
0 commentsHow to create demand for your product through compelling sales copy
Sales copy should do much more than just claiming the product to be good. It should hold the interest of the reader and persuade him to buy the product. With good sales copy, reader makes up his mind to buy...
0 commentsGraphic Design & Copywriting: Work Samples
My original design for a local gallery that specializes in art glass. Why not? This isn't really about self-promotion, as I currently have no need to promote myself. However, I'm not exactly producing...
11 commentsJeff Paul
From kitchen table to a 400 square foot office, Jeff Paul has managed to turn his life around. A self confessed cheapskate, he never had any interest in pouring money into a fancy office with a receptionist...












