The Core Principle Behind Psychological Pricing Revealed

Psychological pricing is an extremely frequently used pricing tactic in the market, however its core principle is rarely explained, this article resolves this problem.

Host Free Seminars to Attract More Clients and Build Your Business

Small business owners, freelancers and consultants are starting to recognize the value in hosting free seminars to expand their client base, build their business and establish themselves as topical experts in a specific niche market. Just as...

Is Outsourcing Overseas to China a Lean Decision?

Should Western Companies continue to outsource manufacturing overseas to countries such as China or should we worker harder at implementing ideas such as lean manufacturing to make cost reductions?

How to differentiate your business

Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and why you and your business are better...

How do you Define Customer Value

Developing Your Business's Key Messages

A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells people what you do, how you are...

Pricing services – how to calculate an hourly rate

You are selling a service, consulting, teaching, training, coaching, and you need to offer your service at an hourly rate, in a proposal, on your website, or on the phone. But what is an appropriate hourly rate?

The Principles of Lean

Businesses exist to meet the needs of their customers, and through doing this successfully the business will make a profit. The five principles of lean provide the foundation for this to happen by ensuring...

Do Car Customizations add Value?

If you have every driven down the road and seen a customized car that had years of painstaking work put into it, you have probably admired the car and the work that went into it, even if you would not purchase or buy that particular car yourself. ...

Choosing Product Format

The reality of product format is this: with so many different markets and so many types of products, the ideas you could come up with are limitless. As long as your product gives your customers value, you will...