Developing Your Business's Key Messages

A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells...

How to differentiate your business

Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and...

How do you Define Customer Value

How To Sell Your Products And Services For Half Price And Still Make A Fortune!

Your Small cash starved business can sell your product or service for up to 50% on the dollar and still make a fortune! Your about to discover three powerful low cost wats to do so!

Pricing your services – how to calculate an hourly rate

You are selling a service, consulting, teaching, training, coaching, and you need to offer your service at an hourly rate, in a proposal, on your website, or on the phone. But what is an appropriate hourly rate?

Choosing Product Format

The reality of product format is this: with so many different markets and so many types of products, the ideas you could come up with are limitless. As long as your product gives your customers value, you...

Marketing In The Digital Age - Review On Marketing Today

Is marketing today all about perception?  Was marketing yesterday different from marketing today?  Below are four books with the answer. Eating the Big Fish - How Challenger Brands Can Compete Against...

THE CORPORATE GOBBLE CREATES MYLANTA MOMENTS

We saw it coming in the late 90s.  And here it is a decade later and we’ve seen it at its peak. The Corporate Gobble.  Mergers, acquisitions and bankruptcies have done more than ‘takeover’ business...

Sales Rhetoric Must Be Concise to Be Effective

I am all about brevity with regarding to the spoken or written word. My extensive background in Public Relations has transformed me into a succinct communications machine. I no longer have the ability to...

Differentiate or Diminish: The Art and Necessity of Business Positioning

I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will: 1. Perform a detailed analysis of all sales/marketing collateral...