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Developing Your Business's Key Messages
A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells...
1 commentHow to differentiate your business
Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and...
5 commentsHow To Sell Your Products And Services For Half Price And Still Make A Fortune!
Your Small cash starved business can sell your product or service for up to 50% on the dollar and still make a fortune! Your about to discover three powerful low cost wats to do so!
0 commentsPricing your services – how to calculate an hourly rate
You are selling a service, consulting, teaching, training, coaching, and you need to offer your service at an hourly rate, in a proposal, on your website, or on the phone. But what is an appropriate hourly rate?
0 commentsChoosing Product Format
The reality of product format is this: with so many different markets and so many types of products, the ideas you could come up with are limitless. As long as your product gives your customers value, you...
7 commentsMarketing In The Digital Age - Review On Marketing Today
Is marketing today all about perception? Was marketing yesterday different from marketing today? Below are four books with the answer. Eating the Big Fish - How Challenger Brands Can Compete Against...
0 commentsTHE CORPORATE GOBBLE CREATES MYLANTA MOMENTS
We saw it coming in the late 90s. And here it is a decade later and we’ve seen it at its peak. The Corporate Gobble. Mergers, acquisitions and bankruptcies have done more than ‘takeover’ business...
0 commentsSales Rhetoric Must Be Concise to Be Effective
I am all about brevity with regarding to the spoken or written word. My extensive background in Public Relations has transformed me into a succinct communications machine. I no longer have the ability to...
0 commentsDifferentiate or Diminish: The Art and Necessity of Business Positioning
I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will: 1. Perform a detailed analysis of all sales/marketing collateral...
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