Pricing your services – how to calculate an hourly rate

You are selling a service, consulting, teaching, training, coaching, and you need to offer your service at an hourly rate, in a proposal, on your website, or on the phone. But what is an appropriate hourly rate?

Developing Your Business's Key Messages

A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells...

How to differentiate your business

Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and...

Choosing Product Format

The reality of product format is this: with so many different markets and so many types of products, the ideas you could come up with are limitless. As long as your product gives your customers value, you...

Marketing In The Digital Age - Review On Marketing Today

Is marketing today all about perception?  Was marketing yesterday different from marketing today?  Below are four books with the answer. Eating the Big Fish - How Challenger Brands Can Compete Against...

How To Sell Your Products And Services For Half Price And Still Make A Fortune!

Your Small cash starved business can sell your product or service for up to 50% on the dollar and still make a fortune! Your about to discover three powerful low cost wats to do so!

Phishing Trip: Avoid the Scammer's Net

I was recently targeted by a phishing scam. That doesn't make me "special" in any way, because these types of scams, seeking tidbits of information, are sent out by the millions. It caught my attention...

How do you Define Customer Value

Who Else Is Lying To Us About Total Customer Value?

Greetings Entrepreneurs: I have a question for you? Are you ready? Do you know what your total customer value is? I'm sorry. I didn't catch that whisper. Was that a "no" you muttered under your breath? ...

Differentiate or Diminish: The Art and Necessity of Business Positioning

I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will: 1. Perform a detailed analysis of all sales/marketing collateral...