How do you Define Customer Value

THE CORPORATE GOBBLE CREATES MYLANTA MOMENTS

We saw it coming in the late 90s.  And here it is a decade later and we’ve seen it at its peak. The Corporate Gobble.  Mergers, acquisitions and bankruptcies have done more than ‘takeover’ business...

Marketing In The Digital Age - Review On Marketing Today

Is marketing today all about perception?  Was marketing yesterday different from marketing today?  Below are four books with the answer. Eating the Big Fish - How Challenger Brands Can Compete Against...

How To Sell Your Products And Services For Half Price And Still Make A Fortune!

Your Small cash starved business can sell your product or service for up to 50% on the dollar and still make a fortune! Your about to discover three powerful low cost wats to do so!

Choosing Product Format

The reality of product format is this: with so many different markets and so many types of products, the ideas you could come up with are limitless. As long as your product gives your customers value, you...

Pricing services – how to calculate an hourly rate

You are selling a service, consulting, teaching, training, coaching, and you need to offer your service at an hourly rate, in a proposal, on your website, or on the phone. But what is an appropriate hourly rate?

Who Else Is Lying To Us About Total Customer Value?

Greetings Entrepreneurs: I have a question for you? Are you ready? Do you know what your total customer value is? I'm sorry. I didn't catch that whisper. Was that a "no" you muttered under your breath? ...

Sales Rhetoric Must Be Concise to Be Effective

I am all about brevity with regarding to the spoken or written word. My extensive background in Public Relations has transformed me into a succinct communications machine. I no longer have the ability to...

In Business First Impression is Indeed Everything

The sales process is quite similar to the job interviewing process. In both instances, the first few seconds are critical. In a job interview, the first three steps you take into the hiring manager’s...

You Cannot Buy Differentiation

Differentiation in business is not something you go out and buy off the shelf and plug into your company. It’s something you have to strategically identify, develop, refine and promote. The best...