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61Developing Your Business's Key Messages
by WinningMessage
A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells... published 16 months ago
67The 10-Second Elevator Pitch
by WinningMessage
The Ten Second Elevator Pitch Perhaps it is due to my background in Public Relations, but I believe 10 seconds is more than enough time to tell someone what your business offers and how it can benefit... published 16 months ago
51No Child Get Ahead
by hollykaas
Let me give you a brief lesson on IQ scores. The average IQ falls anywhere in the range of 70-130. Now, there is quite a gap between having a 70 IQ and having a 130 IQ. One is teetering on the edge of... published 3 months ago
57Sales Rhetoric Must Be Concise to Be Effective
by WinningMessage
I am all about brevity with regarding to the spoken or written word. My extensive background in Public Relations has transformed me into a succinct communications machine. I no longer have the ability to... published 15 months ago
75How to differentiate your business
by WinningMessage
Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and... published 16 months ago
57Differentiate or Diminish: The Art and Necessity of Business Positioning
by WinningMessage
I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will: 1. Perform a detailed analysis of all sales/marketing collateral... published 16 months ago
53You Cannot Buy Differentiation
by WinningMessage
Differentiation in business is not something you go out and buy off the shelf and plug into your company. It’s something you have to strategically identify, develop, refine and promote. The best... published 16 months ago
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