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72

A Picture May Be Worth a Thousand Words, but Text is a Whole Lot More

A picture may be worth a thousand words, but when it comes to advertising, plain old text may be more valuable. Time magazine recently wrote a review of a new book on eye tracking by Jakob Nielsen and Kara...

0 comments    ads eye tracking gaze tracking
68

The Wild West of the Future: Pupil Tracking Reveals the Good Guy’s Secret to Success

You’ve most likely seen an old Western-style shootout where the good cowboy and the bad cowboy pace out in opposite directions then simultaneously turn and draw. Of course, in the movies, the good cowboy...

0 comments    eye tracking gaze patterns
Sydney Opera House56

Technology sTrEsSeS me out!

This hub pulls together a lot of resources that help you to cope with the stresses that technology creates in your daily life and that at work, particularly in call centres. I hope you have some fun here. I certainly have putting it up. If you like it please hook up with me on Hubpages or my blog RSS

2 comments    technology usability ux
57

eye tracking

What is eye tracking? Eye tracking research for websites involves using an eye tracking machine to determine where your customers are looking on your webpage. This research method provides insight into...

0 comments    technology usability
65

Eye tracking will replace the mouse!

Will eye tracking replace the mouse? PLEASE VOTE. At Cebit in Hannover recently Tobii claimed that eye tracking will replace the humble mouse!

4 comments    technology gadgets innovation
working