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78Advertising effectiveness - the decline of traditional media
There is structural change going on in the world of advertising, in part it is being accelerated by the global downturn. The structural changes relate to the decline of traditional advertising stalwarts,...
3 comments57Creating a digital marketing/ advertisng platform - beyond the rhetoric
In a recent hub we discussed the decline of traditional media (including yellow pages, print and TV) as a source of advertising effectiveness to create sales leads. Research has shown that such media is still...
0 comments64Yellow Pages Change is Needed
The other night I came home, late and as I stumbled to find the key to the front door, I tripped over the latest yellow pages which had been left at my door. "Not happy" Ok, so why did they deliver them! ...
1 comment52Party rental and Party Hire company marketing ideas for tough times
(Source Reuters) News reports in the USA have pointed to a savage downturn in the $175 billion corporate meetings market. Driven by companies slashing their conference, event and major meetings budget. Such...
0 comments55Hire or Rental Business Improvement Ideas
Necessity is the mother of innovation! Or so the adage says. Currently the hire industry and rental industry are facing tough times, creating the business circumstances that foster necessity. These are...
0 comments65Web Lead Statistics Rental Industry
I recently surveyed our client and prospect base to ask the question where do they now generate most of their sales leads, Our clients are rental and hire companies in North America, UK and Australia/ NZ. ...
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