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57Marketing Home Care: With Your Own Book!
In the past, writing your own book has been considered a time consuming and expensive process. Self-publishing is a wonderful way to get your book on the market, but how? Most business owners have no idea...
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46Part 1: Marketing Senior Services Using Teleseminars as an Added Value Service
Marketing Senior Services in today's competitive environment requires a "thinking outside of the box" strategy that most senior services tend to ignore. One of the most popular ways that professionals today...
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55Senior Approved Services and Valerie VanBooven Team Up!
‘Senior Approved Services' and Elder Care Marketing Expert Valerie VanBooven Team Up In an Industry First Collaboration Benefiting All Senior Service Providers (February 2008, St. Louis, MO) Valerie...
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50Secrets to Successful In-Home Care Service Marketing
Recently I was invited back to Wisconsin to speak to the Wisconsin Association of Homes and Services for the Aging. They wanted to know more about 2 things....how to get more private pay clients, and my...
56Elder Care Marketing Expert Announces New Affordable TV Commercial Product
(Saint Louis, MO, July 2008) Valerie VanBooven RN BSN along with her company LTC Expert Publications LLC and Jim Modglin with Metropolis Imaging announce the creation of affordable 30 second television...
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48Part 2: Marketing In-Home Care Services-The Secrets to Senior Service Success
As discussed in part one, your USP is your Unique Selling Proposition. This is what sets your service apart from everyone else in your community. Your USP is part of the message that you convey to your...
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