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76Unique Selling Proposition (USP) Crucial to Marketing Success: Why You Gotta Have a Gimmick
by Anne Holmes
One of the biggest challenges or frustrations business marketers face is identifying what makes their business unique. However identifying your Unique Selling Proposition, or USP allows your business to maximize sales success by differentiating themselves from the competition. Here's how to get started... published 6 months ago
74The 10-Second Elevator Pitch
by WinningMessage
The Ten Second Elevator Pitch Perhaps it is due to my background in Public Relations, but I believe 10 seconds is more than enough time to tell someone what your business offers and how it can benefit... published 17 months ago
73Ben Franklin and the Internet
by jstankevicz
Upon reflection, I've decided that Al Gore did not invent the Internet. Since it is an evolved system there are lots of contemporaries who can take some credit. But where were the seeds of this sprawling... published 2 years ago
70How to differentiate your business
by WinningMessage
Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and... published 17 months ago
70Importance of Strategic Thinking
by CMOE
Many companies struggle with understanding their customers and overall market. This is very dangerous because it inhibits the firm to be able to develop and execute an effective strategy. Another popular... published 3 months ago
68Elevator Pitch for Networking
by helpingall
Ever wonder how you could get as much information to someone in 20 seconds? In networking situations, having an elevator pitch about yourself is crucial. Want to learn more about networking? Read more! published 6 months ago
67Developing Your Business's Key Messages
by WinningMessage
A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells... published 17 months ago
57Sales Rhetoric Must Be Concise to Be Effective
by WinningMessage
I am all about brevity with regarding to the spoken or written word. My extensive background in Public Relations has transformed me into a succinct communications machine. I no longer have the ability to... published 15 months ago
56Adsense for newbies
by Laura Marie
Google adsense is a way that owners of websites, blogs, or other internet pages can display relevant ads on their pages. These ads should support the content of the page and they are available as banners,... published 3 months ago
54GPS for Dog Tracking
by huafeng
Using GPS to track a dog is relatively new. With the growing popularity of GPS, there are many companies offering GPS for dog tracking. The GPS-based dog location system enables you to quickly find where your... published 2 months ago
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