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Developing Your Business's Key Messages

A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells...

1 comment    business marketing success
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The 10-Second Elevator Pitch

The Ten Second Elevator Pitch Perhaps it is due to my background in Public Relations, but I believe 10 seconds is more than enough time to tell someone what your business offers and how it can benefit...

0 comments    business marketing entrepreneur
A key message framework that EVERY business must have to differentiate its products and services from the competition.  How can you be in business if you don't know what you're selling?73

How to differentiate your business

Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and...

5 comments    business marketing writing
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You Cannot Buy Differentiation

Differentiation in business is not something you go out and buy off the shelf and plug into your company. It’s something you have to strategically identify, develop, refine and promote. The best...

0 comments    business marketing writing
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