How to develop a good publicity release hook

A question that seems to come up a lot by people wanting to get publicity and self promotion is, How do I come up with something that is going to be interesting to the media in a media release? This is a...

"It's better to burn out, than fade away.."

 So here's a few more of some of my favorite hairbands from the 80's. Def Leppard was one of the biggest bands of the decade, they formed in the late 70's in Shefield, England and were originally part of a...

Business Blogging 101 Part 3

Business Blogging 101 Part 3 Driving traffic to your business blog - Rick Allen, “The Publicity Expert” How does SEO play a part in your business blog and bottom line profits? Your blog is...

Boosting Business By Blogging! Business Blogging 101 Part 2

Boosting Business By Blogging! - Rick Allen, “The Publicity Expert” In just one click, your business blog becomes an incredible marketing tool that first off saves you money but also opens up...

Moondance Jam