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Book Review: Influence -The Psychology of Persuasion by Robert B Cialdini
Have you ever read one of those books where, at first it's fascinating and then you realise, as you read on, that you've been caught in the trap the author's talking about yourself? Welcome to Influence. ...
5 comments7 Simple Yet Effective Ways to Boost Your Sales
Many small businesses are having a hard time making profits these days. Competition is very stiff and consumers are spending less money. If you want to survive this tough time be sure to apply these proven...
0 commentsSingapore: Don't bank on your bank's sales pitch
In Singapore last week, many retail customers of a local bank were affected when Lehman Brothers collapsed. They had bought a product called DBS High Notes 5. According to a Straits Times Singapore article ...
6 commentsTop Negotiation Secrets -The 6 Secret Words That Will Change Your Life!
The 6 Word Question That Will Change Your Life Forever! This is a simple little technique that I pick up from the Bill Glazer Dan Kennedy Insiders Circle. It has helped me out tremendously with every...
0 commentsThe Funny Art of Selling Stuff
Will product marketing ever exhaust the supply of inventive strategies for selling stuff? The possibilities are apparently limitless, often questionable, and sometimes immodestly distasteful. A dish...
5 commentsYou Don't Have to Buy Even When The Price is Right
photo credit: http://blog.blacknight.com It was a special sale by a famous French brand name at Sogo Hong Kong. Admission was by invitation only. We got through the long queues and security checks and...
22 commentsElephants or Pygmies
I used to work at IBM. Itty Bitty Machines, I've Been Moved, I've Been Misled or many other acronyms those of us who worked at IBM came up with. (Actually, I loved it. But, don't tell IBM). While I was at...
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