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76A Little Known Subliminal Marketing Strategy: How To Create A Following
As part of your small business marketing, are you using the subliminal marketing strategy of creating a following? Followers will create an identity for themselves based on the ideals that you or your...
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65Persuasion Mastery: Transferring Power and Credibility
One extremely important technique in mastering persuasion is the transfer of power and credibility.The company you keep and the people who endorse you have a powerful effect on your ability to persuade.You...
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68Is It Persuasion or Manipulation
Persuasion is an act that involves inducing or embracing a point of view. This can be by argument, reason or entreat. But the ultimate outcome is for two people to collaborate on an opinion that is mutually...
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61Effective Persuasion - Identify Common Ground
For your persuasion to be effective you must identify and find common ground that is familiar to the person or group that you hope to move. Ask yourself these questions: What common ground exists? What...
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63War of The Worlds - Subliminal Mass Influence
On the night before Halloween, Oct. 30, 1938, Orson Welles and the Mercury Theater on the Air, put on a radio adaptation of the H.G. Wells science fiction novel, The War of the Worlds. Presented as a news...
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63Subliminal Persuasion - The Message is the Essence
For messages to spread and subliminally persuade there has to be a continuity of messaging so that people receive the message often enough to accept it. In my book, Subliminal Persuasion: Influence and...
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59Subliminal Persuasion - Trust and Authority
Humans are, in general, eager to trust experts and voluntarily respect authority. To create a subliminally persuasive tactic, you need to create trust in your target market. As an example, picture yourself...
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56Follow Up Strategies for Your Small Business
Follow up and follow through--two distinct characteristics of the successful small business in action, and strategies that can benefit any business focused on getting results. Follow-up strategies are...
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57Work From Home: Desperate Times Call For Desperate Measures
When the Titanic was floating there was laughter in the air and everyone was happy and comfortable. They were told that it was an unsinkable ship. Picture the wait staff walking around carrying trays...
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55BrightBusinessThoughts
Many a small business owner struggles with the commercial side of things - selling and cashflow. The issue is that many people start a business because they are competent at their chosen profession, but this...
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