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74The 10-Second Elevator Pitch
by WinningMessage
The Ten Second Elevator Pitch Perhaps it is due to my background in Public Relations, but I believe 10 seconds is more than enough time to tell someone what your business offers and how it can benefit... published 17 months ago
71How to differentiate your business
by WinningMessage
Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and... published 17 months ago
67Developing Your Business's Key Messages
by WinningMessage
A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells... published 17 months ago
57HEART OF MAN
by mistypapa
White washed velvetsOpening scripture: Jeremiah 17:9-13 The heart of man is so filled with so much deceitfulness not only in this age, but from ages past. Humans have been discovered to be filled with evil... published 8 months ago
53In Business First Impression is Indeed Everything
by WinningMessage
The sales process is quite similar to the job interviewing process. In both instances, the first few seconds are critical. In a job interview, the first three steps you take into the hiring manager’s... published 16 months ago
53Differentiate or Diminish: The Art and Necessity of Business Positioning
by WinningMessage
I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will: 1. Perform a detailed analysis of all sales/marketing collateral... published 17 months ago
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