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56Intended Consequences of Business Planning this Year
Yogi Berra once said, “the future ain’t what it used to be”. In a year of strategic uncertainty, our workplace culture has become an espresso crazed, frantic free-for-all, void of real planning. It is...
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52Business Market Management- Process To Creating Value
In today's business environment, companies that deliver the best business value to their clients are those building and leveraging their business market management processes. To meet the challenges of today's...
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79Preserve Your Prop 13 Base Year Value For Your Children And Grandchildren
The unintended result of California Proposition 13 was a dampening effect on the continuing family ownership of real estate in the state of California. To counter this effect, propositions 58 and 193 were passed in November of 1986 and March of 1996 respectively.
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51Technology Sales
Selling , for sure is not the most desired job for most of the folks . However , have you ever wondered what Technical Selling is all about ? For me Technical selling is more of an art than a science . I know...
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55Sales Rhetoric Must Be Concise to Be Effective
I am all about brevity with regarding to the spoken or written word. My extensive background in Public Relations has transformed me into a succinct communications machine. I no longer have the ability to...
0 comments54In Business First Impression is Indeed Everything
The sales process is quite similar to the job interviewing process. In both instances, the first few seconds are critical. In a job interview, the first three steps you take into the hiring manager’s...
0 comments45You Cannot Buy Differentiation
Differentiation in business is not something you go out and buy off the shelf and plug into your company. It’s something you have to strategically identify, develop, refine and promote. The best...
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53Differentiate or Diminish: The Art and Necessity of Business Positioning
I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will: 1. Perform a detailed analysis of all sales/marketing collateral...
0 comments66The 10-Second Elevator Pitch
The Ten Second Elevator Pitch Perhaps it is due to my background in Public Relations, but I believe 10 seconds is more than enough time to tell someone what your business offers and how it can benefit...
0 comments65Developing Your Business's Key Messages
A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells...
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