9 Types of Content That Google Loves
I remember the days of black hat keyword stuffing and invisible text to gain the favor of prominent search engines. Getting web traffic back in those days was easy. Try those tricks now, and you will get booted by the search engine giants.
While you will hear many internet marketers and writers complain about how Google is ranking content, we all need to step back and take a look at old school writing, because that is where we are heading. You can no longer write a 250 word blog post, load it with a keyword, and gain ranking. In fact, I think “keywords” should be eliminated from our online writing vocabulary. The correct term should be “subject focus”. As we plan out our articles, we focus on the subject we are writing about and not on one to three main keywords.
Solid, original writing is back in fashion once again. List articles reign supreme, but they always have. Just pick up a few nonfiction books and you will find lists within the covers. It is the same with magazine and newspapers dating back to the 1800s. People continue to find interviews fascinating and product reviews are more popular now than ever. These are just a few of the things the new Google loves.
1. High Word Counts
It is no secret. The days of writing short, 500 word articles and blog posts are long gone. Yes, you can still write short posts, but why waste your time if the posts won’t get any serious attention from Google? 1,000 words or higher are what writers are focusing on because Google has shown a preference for the longer articles.
To reach the 1,000 word barrier, plan out your articles and posts in advance. Break the articles down into an introduction and ten subtopics. Aim to write at least 100 words for the introduction and each subtopic to hit the magic 1k word count, and even if one or two of the subtopics don’t reach the magic 100 number, you will still have at least 1,000 words in your article.
List Writing Equals Small Jobs
2. List Articles
Everybody loves list articles, including Google. List articles are easy for readers to skim through and learn from. Social media users love sharing them and any writer worth her weight in gold knows this.
Numerous websites have been built around list articles and are thriving from the format. Sites such as ListVerse, The Richest, and Cracked purchase and publish list articles from writers on a daily basis because list articles get the link juice and make money.
Plan to write as many list articles as you can come up with. There are endless subject possibilities for the format and there is a good handful of websites that pay for list articles, such as the three sites listed in the previous paragraph.
Interviews are popular content pieces because they provide readers with fresh, original content. Google loves them, too, for the same reason.
Interviews are surprisingly some of the easiest content you can write. The hardest part is finding people who are willing to give you their time for an interview, but even that isn’t all that hard. Most people recognize the value an interview can bring them and, if they can make the time, they are willing to take part in an interview.
These days, most interviews are given through a series of emails. I wrote a series of interviews years ago when I interviewed several different authors. I was able to reach the authors for an email interview through the publishing house’s publicists. The publicists were able to make the arrangements for me to contact the authors directly, with the author’s permission. By making a simple interview request, I was able to interview authors who were never before interviewed online.
4. Original Content
If you want some Google love, then you have to create original content. Google hates duplicates. For example, when I do a search on “how to boil an egg” I get back over 14 million results. That is a lot of hard boiled egg articles covering the same topic and only the most well known sites are getting first page ranking. You can’t compete with that. When I type in a less known topic, such as “understanding the theory of reasoned action” I only get back about 3 million results and most of those results are poor. The top linking pages are not all authority sites and there is plenty of room for a newcomer to walk in and make first page coverage.
Dig deep into the subjects that interest you and come up with unique content that hasn’t been covered over 10 million times.
How to Review a Book
5. Embedded Videos
Ever since Google bought YouTube, articles that include embedded links to YouTube videos have ranked better than the same content without the video links. Adding videos to articles is a great way to improve reader experience and boost your ratings in the search engines.
Take advantage of people’s love of videos and create your own YouTube channel. Film your own short 1 to 3 minute videos on the subjects you are writing about. It will make your content even more original and, if you include at least 1k words of well written content, you will find your page moving up in Google’s searches.
Many people turn to the internet to find honest reviews of products and services before they buy them. Google knows this and caters to users seeking reviews. Writers can easily get in on the action.
To begin, start purchasing new products on the shelves. The items do not need to be expensive. If you are at the store to buy some shampoo, consider purchasing a new brand or variety. Take it home, photograph the item (see original images), and test it out a few days. Write about your results. Include both pros and cons. Give your personal and honest opinion about the products. People appreciate honesty and you will quickly loose all credibility if you give glowing results for a crap product.
7. Small Words, Short Sentences
Back in the late 1990s, I was running a decent sized website that was bringing in a little over $200 a month on Amazon’s affiliate program alone. I wanted to find out how I could boost my hits and had my content analyzed. I discovered that I was writing on a college graduate level, a huge no-no on the internet. Nearly two decades later, I am still struggling to dumb down my wording.
Google favors content that can easily be understood by the majority of people. This means, you need to use smaller words and shorter sentences when writing for the web. Aim for a 6th grade reading level. Appearing too “smart” in your articles is a turn-off for many internet users and you will lose readers if they can’t understand what you are saying.
8. Original Images
The days of slapping up some cheap clipart are over. Google wants to see new, original images being added to articles. This means, taking your own photos is in and generic stock photos are out. On a plus note, if you do have some generic stock photos, you can breath new life into them by altering them in Photoshop. The easiest thing to do is to lighten the stock photo and add a second layer of text overtop of it. This creates a new, original image.
Now more than ever, it is important to learn how to do some photo editing. There are plenty of photo editors available for use online, but if you are serious about your work, consider learning how to Photoshop.
9. Original Titles
Finally, you need an original title. If you wrote fresh, original content, this should be the easy part. When you decide on an article to write, write out several different titles for the article and then check them in Google. Eliminate any titles that are already in use and strive to make your title unique, descriptive, and easy to understand. Avoid obscure titles that will leave an internet searcher confused.
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