AMD's Phenom II 920 & 940 Naming Scam
Although any kind-hearted observer has to at least try to give AMD the benefit of the doubt for their attempt to dig themselves out of the hole that the original Phenom launch dug for the company, their marketing plan for their new (and yes, improved) Phenom II has triggered catcalls from all over the industry.
You see, the nice folks at AMD have been able to release a CPU which is price competitive as well as roughly equal in performance to some of the lower and mid range Intel Core 2 Quad processors. That's nice in and as of itself, as after all, only the most vicious of AMD critics (a list I have often populated) would wish the only competitor to Big Blue to vanish from the face of the Earth and leave a very nasty monopoly in its place. But then they had to go and prove once again that they are a company run by total bulls**t artists, by pulling off a bald-faced and completely inexcusable nomenclature scam.
Their highest level Phenom is the 9950. Allowing that they don't want to go into the five figure naming conventions, that would leave them well over 9900 numbers that they could have used for the Phenom II CPUs. But they chose 920 and 940. Why would they want those particular numbers? It's not just that they had painted themselves into a corner by not easily being able to exceed their 9950 number, but because they are trying to obfuscate, deceive, confuse, befuddle, disorient, mystify, perplex, misguide and mislead the buying public in one of the most blatant three-card monte games seen in the technology industry.
Yes, the wonderful marketing department at AMD specifically chose 920 and 940 as the new CPU numbers to make potential customers believe that the new Phenom II processors are the equivalent of Intel's new Core i7 920 and 940. Therefore, whenever a non-technically savvy client looks at the 920 and 940 offerings from both Intel and AMD, they find that the Green Team's CPUs are cheaper and they figure that they can pay less for equivalent performance.
The problem is that Core i7 920 and 940 are in a completely different league and an entire generation ahead of AMD's 920 and 940. The new Phenom II CPUs approximately compete with Intel's Core 2 Quad Q9400 range of processors. The Phenom II 920 and 940, along with the Q9400 range have nowhere near the sheer power of the Core i7 920 and 940 processors. Without getting into arcane benchmark comparisons, it can be confidently stated that although the Phenom II 920 and 940 could be compared to Mazda Miatas, the Core i7 920 and 940 are Ferrari Enzos!
What AMD has done is to name its sporty, modestly performing little convertible with the Ferrari Enzo moniker, and in doing that, it has not only shown that there isn't a single gram of integrity in their entire boardroom, but that as an entire company, the consumer buyer can't trust them as far as they can throw them. And they definitely do deserve to be thrown: Into the slag heap of scammers.
Shame on you, AMD. If I had been stupid enough to buy a Phenom II 920 or 940, I'd be consulting my lawyer by now.
Late Note: Check my first comment below for the legal framework behind the conclusion that AMD's naming scheme is indeed deceptive advertising and quite evidently illegal.
More by this Author
Of all the incredibly stupid things people do to their CPUs, including overclocking them until they are hot enough to melt steel, the single most imbecilic modification has to be lapping. Using absurdly...
The Most Outlandish Computer Comparison Ever! A 1986 Mac Plus pitted against a 2007 AMD Athlon 64 X2 4800+ DualCore in a series of Microsoft Word & Excel user tests. You will NEVER believe who wins!
The one and only real Braciola: a slice of prime, lean mega-pounded beef, filled with the most delectable mixture on Earth; rolled, browned and then simmered in sauce all day long! Yum!