Apple's first stab at BlackBerry: The Enterprise App Store

Its the Enterprise's turn now

For some obviously well calculated reason, the folks of Apple have now turned their attention to the Enterprise. According to Fast Company, Apple has now patented a restricted version of the app store which will be exclusively available for the Enterprise.

From the patent, it is clear that Apple wants to create an App Store which would feature restricted access to applications, based on the company/legal entity to which an iOS device is registered.

Until now, Apple has only passively attacked BlackBerry. In fact, they weren't even competing. Apple was more focussed on putting a whole computer on to their mobiles and tablets, and BlackBerry, towards building a communication device. The BlackBerry is probably still the best platform to send email from, but it isn't app-savvy.

And the app-unsavviness, could bring a lot of tears to the folks at BlackBerry. The reason is this...BlackBerry assumes that email can solve all enterprise communication, but with Apple heading towards and Enterprise App Store, an app could become the primary form of enterprise communication. Think about it, filling a leave form app on the iphone and sending the information to an enterprise server would be much more effective for the user and the enterprise, than mail.

When and if, Apple comes out with the enterprise app service, it could spell serious trouble for BlackBerry. Android and flash have already showed that flash is unviable, however, the BlackBerry PlayBook seems to be walking that path. Their BlackBerry OS 6 has not really caught users' and developers' imagination and is still a difficult platform to develop apps on. All these developments forecast a disturbing period for BlackBerry.

A company that was once the innovation leader in smartphones and probably one of the earliest makers of smartphones, seem to be creating a trap for themselves which they may never escape from.

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