Are Facebook Users Becoming Bored? The Answer May Surprise You
The Juggernaut that is Facebook may be starting to cool. A Reuter’s poll now suggests that a sizable number of Facebook users are becoming bored with the site. With a truly disastrous IPO under its belt Mark Zuckerberg and company don’t need the news that their 15 minutes of fame may be ending. Indeed the pole suggests that approximately 34% of users are spending less time on the platform for one simple reason, they are bored with Facebook.
Certainly the size and scope of Facebook give it significant momentum, but it is clear that things in the Facebook Empire are not quite as trouble free as once thought. It is no secret that people are more fickle today that perhaps anytime in human history, and the Internet has amplified impatience even more. Remember, we are not far removed from those social media stars, MySpace and Friendster. They were both the next big thing in the web 2.0 space, but now they are little more than a footnote in the short life of the Internet. Things change quickly and technology moves along.
It isn't that Facebook’s platform is necessarily the problem, although many will claim that Timeline is the worst thing that ever happened to the site. It is that people are simply tiring of the same garbage day after day. It is interesting to check in with old classmates or friends that we don’t talk too often, but hearing about “friends” waiting in the doctor’s office or the 100 different kitten pictures with “cute” quotes just wears us out. This stuff just gets tiring and frankly it limits many users from checking in as often. That coupled with the need for many of our “friends” to vent, scream, cuss, and generally misbehave, and it suddenly doesn't seem with the trouble.
Whether people are tiring of the silliness, or they are just beginning to move on, it will certainly be interesting to watch. Zuckerberg has proven himself up to most challenges to this point; the question is whether he has the power to keep his platform relevant. Will he ultimately prove himself to be a Jobs or a Gates, or will he simply be yesterday’s kid billion. One thing is for sure, the world will be watching.
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