Branded Goods for Safety and Advantages

Branded Goods for Safety and Advantages


Branded goods seek to increase the product's perceived value to the customer. Increased interest in strong Brands is the accelerating pace of globalisation. A customer-focused, organization first determines what its potential customers desire, and then builds the product or service. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. A formal approach to this customer-focused marketing is Solution, Information, Value, Access. Consumers expectations of quality product is mainstay in Branded goods.

Customers therefore can make judicious choice between competing Brands for best values of products and services. Computers, Automobiles, Homes, Hotels, Banking, Foods, and White Goods etc., are some example areas where Branded names are useful to look for. Companies with strong ethics and culture inculcated in their business mission do have their Brand names as a company or as a product. Informative Journals and Magzines are available to decide which Brand is best in their respective product base.

Therefore it is not just the price comparision but Brand image is important too for money we pay for a particular products and services for our safety and advantages.

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Comments 1 comment

ColdWarBaby 8 years ago

99% of brand marketing is pure bullshit! People are being trained to buy things they don't need and which are, in some cases, harmful to them.

“Capitalism is the legitimate racket of the ruling class.”

--Al Capone

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