Bukisa is a fairly new online publishing site that came out in 2008. It has a high payout and a 3-tier referral system, which means that you can get paid for what the referrals of the referrals of your referrals earn. Sounds good? well, if it doesn't make you want to join Bukisa right away, then too bad. The rest of this hub is going to explain why joining Bukisa might not be such a good idea.

1. While you are allowed to create links in your articles, Bukisa links are nofollow. Which means that these links have next to no efffect if your aim is to increase your site/blog PageRank via creating backlinks.

2. Bukisa does not care about what you write in your articles, so long as it's at least 250 words. This has resulted in quite a number of would-be writers who include a lot of filler text in their short articles. And I am not going to talk about the articles which encourage people to plagiarise or spam.You might think that this is good for you as a writer, but seriously, no one wants to read articles published by a site which will just accept anything. Readers of your articles will be there because of your own efforts(or your upline's) to promote your articles, certainly not because they were browsing the site. And if you can do well and promote your own articles on Bukisa, you might as well write somewhere else, where you'll actually get traffic from the main site itself. which brings me to my next point.

3. Bukisa currently has a PageRank of 4. That's not very impressive. To put this into perspective, personal blogs can achieve a Page Rank of 2 or 3. Which means that search engine rankings for your articles likely won't be high. Now this might not be too much of a problem, as there are sites with low Page Ranks that have established themselves as decent online publishing sites. But given what I have already mentioned in point 2, publishing on Bukisa is pretty much the equivalent of publishing on your own site, with you having to do all the promotional work, but without you having any control over the site.

4. To achieve the high payout Bukisa currently has(currently pegged at $3.72 per 1000 views) and still be able to make a profit, Bukisa has to maintain an impressive high click-through rate. They're currently running Google Adsense as their ad provider, and although I don't have exact figures, I can give a pretty close estimate of how much in ad revenue a PR 4 website is expected to generate from an ad click on average. Now either Bukisa is somehow managing to maintain this impressive clickthrough rate, or it isn't. If it is, where do you think these ad clicks come from? Certainly not from "writers" whose articles consist mostly of filler text. It'll be from articles by good writers, who know how to write good SEO articles with higher paying keywords. So, the fact that Bukisa allows badly written articles not only affects good writers in terms of page views by association, it also affects their base earnings, as payout is not affected by what keywords are included in an article, nor is a writer penalised for having an irrelevant article.

If Bukisa isn't managing to achieve the high clickthrough rates required for them to maintain this sort of payout(quite possible, according to my calculations), then it simply isn't making a profit and is depending on their attractive payout to draw members while they tap on their startup funds to pay members. Startup funds can only last so long though, and when that happens, Bukisa will either have to drop their payout rate or go bust.

Comments 8 comments

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multimastery 7 years ago

Solid review and insight fellow myLotter! Yeah I found this link @ myLot! Welcome to Hubpages by the way:)

Marisa Wright profile image

Marisa Wright 7 years ago from Sydney

Good Hub, wish I'd read it before I started writing on Bukisa. All I've done so far is re-publish a few of my articles which are already stuck on Helium, so it's no big deal. However, it sounds very much like Today.com where they're tempting people with a high payout at the start and it will tail off (or the site will die).

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rmr 7 years ago from Livonia, MI

I was just talking to another hubber about Bukisa, yesterday. She wasn't impressed, either. I joined last year, but only recently published my first article there. One thing I noticed, was that I could barely pick my article out from the proliferation of adsense and Kontera on the page. I had been considering putting a few more articles up, just to see how it worked out, but now I'm thinking I should pull the one I have there, and cut my losses.

tequilasunrise 7 years ago

Thanks! I am deeply informed iakul.

loisryan 6 years ago

This is a good article. But I have no problems with Bukisa. I am making the same amount on both hub pages and Bukisa. Now of course Bukisa can be like thisbyus.com and it went under.

Don Rahrer 6 years ago

I just read an article by a writer from Bukisa who encouraged us not to look at earnings and be positive. This was followed by a myriad of positive comments. Ms Ryan if you have not been bitten yet, WAIT! This is a great article, well-researched and, in my judgement, true. I hope those other folks will read this article too.

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images99 6 years ago

I have started to think weather any of these sites pay to the content writers or they eat it when the time to pay comes.

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vrajavala! 6 years ago

I got hacked off of hubpages, by someone who disagreed with me. Apparently they were able to hack my ID's and write to the team@hubpages and deactivate me, pretending it was me. It's been 24 hours, and I have written to the team, but no response.

So, I'm looking at Bukisa. Is it still that bad?

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