DID APPLE MESS UP THE APPLE IPAD?
Yes, everyone loves the iPad 2 and iPad 3, it seems. Apple are known for making smart decisions and it's is not often that Apple gets it wrong. They makes the iPod, the iPhone, the beautiful iMac, and now the iPad. And it is responsible for iTunes - the amazing beast that has tamed the music-buying world, and which became the world's no.1 music site on the web. So when Apple decide on a new change that will affect us all, it should be a good change, right? It should be something that will make us happier and more productive. No, not the patent wars it declared on other firms. It seems that Apple has now taken excessive measures with the iPad - and it needs addressing.
Apple makes its own Operating systems, it's own software, and its own processor (for the new iPad). Apple are happy to sell the content and other people's Apps through its App store and it makes a tidy 30% profit on content sold through the store - and it makes very decent profits on content sold via iTunes. Nothing wrong there.
Remember that the Apps are not available anywhere else, unless you make and sell your own Apps through your own site or store. Apple is now selling advertisements that will run inside the Apps store, and it will keep 40% of that revenue for itself. So Apple is bucking the "everything is free" philosophy we get on the internet a lot. Apple already won't allow Adobe flash (and so flash advertisements) on the Apple iPad. During the release of the iPad, the great Steve Jobs could not get it to display any Flash Animation whatsoever. The Blog and articles in PC World magazine caught the mistake immediately.
So now, a lot of the Youtube videos I look at - can't be viewed on the iPad 2. We could be seeing Apple move away from you being able to use a browser eventually when it comes to some iPad usage. Many websites use Flash technology to enhance web content. It is the web designer's best friend in some cases. Now Apple is introducing the iAd, a new way of advertising things on its own version of the web, on the iPad. So reading between the lines as one does - as a web content creator - that means other networks will not be able to follow the effectiveness of the Apple ad system and measure how successful it is, despite having to pay towards it, unlike the Google way, which freely allows anyone to follow the effectiveness of how PPC and Google Adsense and Adwords works on its systems. You do that through Google Analytics, a free system kindly provided by Google. What are we seeing here? A change on how things are done? Could this become widespread? It would make Google's system and way of doing things all but useless on the Mac. Do we all want that? Do we think it is a good idea?
Personally I can deal with this on my Apple iPhone. Anyone who doesn't like the surplus of ads can just get another kind of Mobile phone like the HTC Hero or Android equivalent (Android comes courtesy of Google) - but what of the new iPad? The apparent laptop replacement? We are seeing a serious divergence away from how other companies usually display ad content. It seems Apple have decided to do something very different...
Is Apple right to do this? Are Apple shooting themselves in the foot with this development? Are Apple exercising just too much control over the content on the Apple Ipad? Is Apple about to seriously cheese off a lot of computer consumers and advertisers and web content creators out there? Remember, this new change means some web content will simply cease to appear correctly on the Apple iPad. Does Apple's argument about Flash being unstable and unreliable hold up? That's what prompted this Hub. People need to know, so they can choose whether to stay with Apple and its iPad - or perhaps choose something else.
I am normally a big fan of Apple in oh so many ways, even if I cannot watch Flash video content on my iPhone, while others can. But I am not sure what this new change means for people like me and anyone using the Apple products. It has killed my appetite for ever getting an Apple iPad anyway. We need clarification. And I am not sure if Apple has done a necessarily good thing here. Could it be a glitch? Will Apple fix this problem? Or am I and a lot of other people about to become serious Android followers, and end up using some of the many Android Tablet PC's. Time will tell.
Text and Article Copyright 2010 Cheeky Girl. Images are copyright of their respective manufacturers and copyright owners.
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Read the full PC WORLD article here...
- Apple's iPad and the Flash Clash - PCWorld
Does Apple's iPad include support for Flash? Product demos and statements from Adobe say no -- but Apple's promotional materials paint a different picture.
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