Dell Is Transforming Itself

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Inspiron 13z

Inspiron 13z laptop from Dell
Inspiron 13z laptop from Dell | Source

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Using Social Media for Business

Inspiron 13z

Dell came out last year with its laptop Dell Inspiron 13z. It is run through second generation Intel Core i7 or i5 processors and has a 13.3 inches widescreen display. It has more than six hours of battery life. It also has a HD webcam upto 4 GB of memory. It has a 320 GB hard disc and a built-in media card reader. It has a SRS Premium sound and USB 3.0. It is priced at Rs.32000 in India. Redington is marketing Dell laptops in India.

Using Social Media for Business

Dell and Baidu have tied up for smartphones in Chinese market. Dell adopts a unique way to boost its relations with its clients. It trains its employees well to listen to the customers’ complaints in the social media. Dell wants to boost its networking foray after its acquisition of Force10. It will also increase the workforce in Force10Networks’ R&D team in Chennai in India. Force10 is a $200 million networking company. At present, Force10 has 270 people in its Chennai R&D team.

Mobile Phone

Very soon, Dell may be coming with a mobile phone. It will be based on a Super AMOLED screen with 540 x 960 qHD resolution. It will have Gorilla Glass display. It may be running on Android 2.3. Front video conferencing clicker will be 1.3 MP and the front camera will have an 8 MP capacity. It will run on a whopper 1.5 Giga Hertz dual core processor. Dell State 2.0 will be pre-installed with the mobile. It will be very light and weigh 140 grams. This will prove that Dell is no longer a Personal Computer company. It wants to transform itself into a solutions firm. Dell is world’s number three personal computer manufacturer.

Dell Latitude ST Tablet

In Q3, Dell’s PC revenue dropped by 6% to $3.4 billion. Dell feels that the entry of quite a large number of retailers will spur demand for tech services in future. Dell halted sales of its Android tablets in USA. Tablets market in USA is dominated by Apple’s iPad. Amazon’s Kindle Fire is posing a tough challenge to iPad in USA. Dell’s largest tablet is Dell Latitude ST. It is aimed at business users and has a 10.1 inches size. It weighs 816 g. It runs on MS Windows 7 OS. It functions on Intel Atom 1.5 GHz processor. It has six hours of battery life, 32 GB SSD which can be upgraded to 128 GB, rear & front cameras, 3G facility and a stylus that can be used as a pen. It is priced from Rs.36000 onwards.

Dell Latitude ST Tablet

Dell Latitude ST Tablet
Dell Latitude ST Tablet | Source

Dell Is Transforming Itself

Dell India Has Grown In the Last Decade

Michael Dell is the Chairman and CEO of Dell. He is trying to make Dell as a services powerhouse. Services sector is dominated by established players in a challenging environment. In 2011, Dell roped in Suresh Vaswani as the Chairman of Dell India. Suresh Vaswani was earlier working as CEO in Wipro. From the scratch a decade back, Dell India’s business has grown to $1.5 billion today. It has a manufacturing facility in Chennai spread over 50 acres. Dell exports to Middle East from this facility. Dell has realised that the business cannot be expanded sizeably by focusing only on PCs. On the other hand, focusing on hardware that includes data centre and security will make the market big. An awareness of the market segmentation is a must to expand the business. For example smartphones cannot replace laptops and vice versa as the purpose of using them are quite different.

Dell Lost the Tamil Nadu Government Order

Dell was involved in an insider trading scandal in USA. A criminal club of seven people have been charged in $62 million in the insider trading deal. Dell is targeting to step up its IT services revenue to a great deal in future. Dell is scouting for acquisition of a mid sized tech company in India for acquisition. Dell is planning to expand its operations in Silicon Valley. Dell lost out on Tamil Nadu government laptop orders. Tamil Nadu government wanted to distribute 68 lakh laptops to school students free of cost. Leno, Acer and HCL Infosystems bagged the order and Dell lost out. For procuring government orders, quality of products and services alone is not enough. The company also needs to grease the palm of the government authorities to win contracts. Probably Dell did not do this and lost out.

Future Lies In IT Solutions

Dell India launched recently its XPS 13 Ultrabook with a price of around Rs.80000. It contains enterprise-ready features useful for the professionals. From a products or services company, Dell is planning to become the provider of IT solutions. That is where its future lies as it is a tech-savvy company. In the last six years, Dell acquired 21 firms and gained knowledge in solutions and infrastructure.


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