Driving the Right Traffic From Search Engines to Your Website

Want to learn more about Google? Check out what Amazon offers

Most people have a favorite one they like using over others. Though, many have several.

Readers making their way through Bing and similar places get the most traffic for a website
Readers making their way through Bing and similar places get the most traffic for a website | Source

More help with keywords and phrases from Amazon and the author Raymond Williams

Influencing search engine traffic is always done using great writing, excellent content with wonderful search engine optimization. Some of the best find readers pour in with the right keywords and phrases depicting the most sought after info.

This process is not easy, to say the least. Though, once a writer gains the necessary expertise and tools the job is not as daunting and much much easier.

Find focused traffic for your site via these items

Building sites around the web serves one main purpose, to get money. In order to make money online traffic is required to come to these locations or sites. There are several ways to drive readers or traffic to where you need them to be to see the most income.

The most important type is focused traffic. This means finding readers who are looking for a certain piece of information or content. A focused audience member is actually influenced to look for what a particular site is offering. Matching your site to the individual looking for it is vital to success.

One of the most respected, easiest and largest ways these individuals are routed to a site is via a particular route. The method or road taken to reach a destination is controlled by the reader. Though there is more than one highway to the location. Things such as back links and other connections linking articles together is another popular option.

In fact, there are more than several different ways a person scouring the web finds what they need. Though, the most used method and the one gaining the most income comes by readers pushed through one of these items.

Why these bring the best traffic

The best traffic for your website it the traffic that comes from search engines for several reasons.

· Capable of bringing millions of visitors or traffic to a website. More is always better

There is more than one search engine and almost everyone working on the internet has a preference. Although, some people use more than one and swear there is a which makes one better than the other. For most, it is a personal like or dislike and not necessarily one actually being worse or better than the competition.

Every article or piece of content is listed somewhere in all of them. Each uses a numerical or systematical way to put all in an orderly fashion for anyone searching. The same one ranks in a different order for each one. Where a site is ranked and how hard or soft a reader is pushed to a particular set of contents is affected by this data output. Ranking is important because this is the order results are presented to a reader.

There are times when the same site ranks in a different order within the same search engine. Remember the vehicle driving the reader to a site is matching what they want with what you have to offer. Using different keywords or phrases makes a change.

The faster or higher a site is in results (responses given to the reader) the more often they get visitors. This means more coming to higher ranking sites because they are seen more frequently.

· It is continual. 24 hours a day and seven days per week. While a writer is sleeping, going to school or eating it is still working

The web never shuts off. This is great because everyone is not on the same schedule. Imagine someone in Australia is searching for an article when they get home from school. Another person is rummaging around after work in London needs to see the same thing. They are looking at different times for the same stuff.

Being open all the time means readers all around the world at any time are able to find you. If you are closed at a certain time for visitors, this means the same reader moves on to the next piece of material. The same thing happens when a store is closed, but you still need an item. Another similar store with like merchandise is definitely worth the visit. The same is said for readers looking for info.

· Traffic is targeted. This is someone looking for your content

There are times when a search engine is not used to find articles. In fact, there are more ways to read what you are looking for. One of the best is through great back links. Though, finding the right article puts these in your path. This comes to your attention using search engines to get to a site or webpage.

Simply surfing the web is another way a reader lands on an article. These are not readers looking for what you offer so their intentions are different. They typically spend only a couple of seconds on a page, especially when there is no specific probe seeking out what is offered. More time is certainly invested for an interesting well written article, but the most is devoted when finding what you want on purpose.

Some readers looking for the same types of content over and over again find sites they like and visit more than once. In fact, they visit often enough and decide to become members. This means more readers more often on a more regular basis.

What is needed to get a site selected from info offered

Getting search engine traffic is not easy. It takes hard work and effort but it is definitely worth the work. You need three things to get search engine traffic. You need quality content, SEO and links.

How to get quality content for website traffic

Text versus other forms of content

Quality writing is an important thing to deliver for traffic. Text based websites are excellent for search engines because they are easy for search engine reading and indexing. These websites do well in search engines which will direct more traffic to any site. Text based are those specifically designed for written words versus other forms like pictures or videos.

There are those sites like YouTube or Vimeo which do well, but these are definitely the exception. Although, they are also ranked with quality keywords and phrases even though they are pictorial in nature.

There is a reason to include things such as pictures and video. Along with great articles you make them stand out from the competition with these items. These are things used to “dress” up the article and make the reader pay attention enough to stop and read what what's written.

Keywords and phrases

Keyword and keyword phrase rich content is excellent for attracting search engines.These are what a reader inputs each time they want to read material. Connecting the phrases and words the reader puts into the search engine box with what is in an article or on a site is great.

This brings the two together. The more alike the two happen to be, the close they are matched or the higher the site is ranked in the output info.

Long versus short

Lengthy well written articles are always the goal of production. Quality is better than quantity. Writing 10 simple sloppy articles gets less traffic versus writing 5 quality keyword rich articles.

Make sure content is updated often. Don’t allow weeks to pass before putting in fresh content on a site. Those without the time to invest in writing great content usually hire a freelance writer. There are thousands of great freelance writers to help keep a website where you want it to be.

Other key ingredients that never hurt

SEO

If you don’t know SEO, learn it. Research it and use it with your website. It is (search engine optimization) vital for getting traffic.

Typically using the right keywords and phrases in the title, subheadings and scattered throughout an article in the right places works best. Make certain the flow of the work is natural and nicely constructed along with including useful and informative info along with SEO.

Don’t over stuff an article with the same words and phrases. Working the article in this form turns the search engines away along with readers. It tends to mess up the flow and quality of material.

Links for website traffic

These happen to have importance because they are part of where articles from sites rank with search engines. This is where they are displayed in connection with similar content while readers search the web. All links are not the same and the more a piece of material has isn’t necessarily better.

There are some connected to your site considered better than others. They are used to help increase or even decrease it according to search engines. This effects how many readers are being driven to a site.

The higher rankings a link connected to an article has, the better the article and overall site will look. If a site link is lower in search engine categorizing, the opposite holds true. Lower links bring less readers, less audience members (as a rule) and as a result less money. Allow naturally flowing connections. Make the most relevant and best material for the reader available regardless of the other materials rank.

Don’t try to have only those on the higher ladder rungs networking to your site because search engines review this and identify the action as an attempt to manipulate the numbers. Trying to play games or manipulate readership via these engines only gains you a penalty.

In conclusion

Remember that you are targeting specific traffic for your site and make sure the right traffic gets to your website. The right readers are actually searching for your information. Using these particular tools wisely and with a little informed judgement gets the right traffic and increased traffic from search engines.

Original articles that are well written, keyword rich and at the minimum 600 words are what you are aiming for to get the attention of the search engines and the traffic you’re looking for to your site.

Need some help writing better articles? Find some from Formichelli and Burrell via Amazon

A couple more tips and techniques to get things moving in the right direction. Build great links

There are several ways to help build links into a site

· Try to naturally get some higher ranked sites coming your way through back links. The most popular way to get these is to submit a site to a link directory. There are tons of link directories found on the web. Some are free while others are paid directories. You simply submit your URL and complete the form as requested for each directory.

· Submit articles to article websites ranked well with search engines. These are similar to link directories. However, instead of submitting a URL for an entire site, the link is to an individual article. Articles to articles or articles to sites are both valid sources to create more reads.

· Social networking and bookmarking sites are terrific ways. These build quality and high ranking links free of charge. Generally not only does telling friends about it via Facebook or Redgage pay off for one article, it leads to increased good coverage for more than one.

These are more than a few ideas to get organic traffic in the door and making money

© 2011 smcopywrite

More by this Author


Comments 14 comments

Pamela99 profile image

Pamela99 5 years ago from United States

Great advice. I have been using some social bookmarking sites and they seem to help increase my numbers. Thanks for some good information.


RevLady profile image

RevLady 5 years ago from Lantana, Florida

Quite informative and much appreciated. I learned a lot. Thanks so much.

Forever His


susiebrown48 profile image

susiebrown48 5 years ago from Clearwater, FL

Very informative thank you for helping providing a breadcrumb trail through SEO!


Lady_E profile image

Lady_E 5 years ago from London, UK

Good to know. Thanks.


Stu From VT 5 years ago

The toughest part is getting high quality incoming links. Unless your site is an authority site, you have to buy one from Yahoo Directory, and other non-directory web sites that are not generally known to be selling links (you need to work with an SEO specialist to find them, who will charge a big upsell for identifying the sites). Getting a DMOZ listing is very valuable, but it is almost impossible due to staffing shortages there. BestoftheWeb and JoeAnt are good pay-based directories that will get you Google recognized backlinks; they cost a lot less than Yahoo Directory, but have lower PR, so are not as valuable for SERP purposes. The free-based directories are pretty worthless; Google ignores them.


PETER LUMETTA profile image

PETER LUMETTA 5 years ago from KENAI, ALAKSA

Lots of info and lots of times to read it over and over again. Good show.


jpcmc profile image

jpcmc 5 years ago from Quezon CIty, Phlippines

Very useful info. I may be naïve but I won't hesitate to make a website just for the sake of sharing information and learning from others. But since you can earn from it, then by all means let me earn.


Donna Suthard profile image

Donna Suthard 5 years ago

Thank you..this is awesome! Informative, great hub!


feenix profile image

feenix 5 years ago

smcopywrite, thank you very much for publishing this hub. This is just the kind of information I need. You are providing a very valuable service here on HubPages.


smcopywrite profile image

smcopywrite 5 years ago from all over the web Author

thank you for the compliment.


pmccray profile image

pmccray 5 years ago from Utah

Very well written. Never heard of social bookmarking. Voted up, marked useful and bookmarked. Thank you so much for sharing this information.


Neodymium 5 years ago

Keep in mind that some bookmarking sites only provide nofollow links. Check for that first.


Zabbella profile image

Zabbella 5 years ago from NJ-USA

Thank you for explaining things in an easy to understand format. I had seen SEO in several forums but YOU explained it so much better. voted way up!!


bangingbeauty profile image

bangingbeauty 5 years ago

Great information for writers like me. Thanks!

    Sign in or sign up and post using a HubPages Network account.

    0 of 8192 characters used
    Post Comment

    No HTML is allowed in comments, but URLs will be hyperlinked. Comments are not for promoting your articles or other sites.


    Click to Rate This Article
    working