How To SEO: Strategic Internet Marketing; Google; Content Is King For Longevity!
Strategic Internet Marketing As Approved By Google!
This is an article on how to seo naturally. Why would you want to simply be natural? Well, If you want to rise in the pagerank's of Google, natural back links that has evolved from good content claims lots of Google love. If you want Google to love you, then strategic Internet marketing is easy! Spread the love with Internet friends, relatives and loved ones and make sure your content is king! Whetted your appitite? Take a read to find out how you can improve your back linking technique and climb the Google heights of lovedom!
Is This The Meaning Of Google Love?
Page Rank Vs SERP - Search Engine Results Position
Just to be clear..."PageRank" doesn't mean what position a link is given in search engine results. So if you Google the phrase "dog grooming", the order of the results returned is called "SERP" - Search Engine Results Position - not "PageRank". But a page with PR1 can be listed higher in Google results page (SERP) than a PR8 page if it matches other criteria in a manner that Google deems "better".
If you want to add a plug in for firefox that displays the pagerank as you surf the web, please go to the end of this article for a link to enable you to download. Hope this helps clarify things!
Successful SEO and PageRank by Google
Why do you think article sites like Hubpages put so much emphasis on good quality content? This is because it is good for Hubpages credibility and good for you. They have a reputation to keep with the God of search engines... Google.
Google shower lots of love on websites that encourage good, active internet behaviour by rewarding quality sites with high page ranks. This is successful SEO, or search engine optimization.
Lots have been written about this and it is worth knowing that if you are writing on high PR site you are already most of the way there to having a publishing boost for your articles. This helps your article come top in Google’s page ranks.
So, what is a PR? This is a shortened term for ‘PageRank’ and is a trademark of Google. It is formulated from a complex set of algorithms that are changed daily by Google. If you want to read more on this, please click on the highlighted link.
Essentially, this is a mathematical formula that calculates every piece of information loaded onto the internet and visited by the Google bots. These pieces of information are then sorted and appropriately placed, according to the content and keywords contained within it.
Did You Know?
According to Matt Cutts, Google's spokesman, Google are concerned about webmasters who try to game the system, and thereby reduce the quality and relevancy of Google search results.
Google are actively encouraging, through their algorithms, natural backlinking behaviour. It is hoped that quality content rises to the top of the ranks as opposed to artificially generated backlinks with poor content, created by clever SEO methods.
Google advocates backlinks based on ‘thumbs up’ from sites that value a given piece of information. The focus for Google is the idea that Content Is King’
Google Likes Information that Refers to the Title in the Bulk of The Text
All pieces of information, like articles or blogs, contain keywords. Every word that is written is potentially a keyword but it is those that are written in titles and URL’s (the coding on the address bar) that are considered more valuable. They are the guiding pieces of gold that the Google bots like to see throughout a piece of information. This tells the Google system that the title is appropriate to the content.
Matt Cutts said, himself, ‘Why would you not have the title in the content of your article? ... You would be amazed at how many people don't actually do this and it is really quite simple.' It helps with for the Google bot crawl and ultimately contributes to page rank. Ultimately, this is exactly what the Google bots have been instructed to look out for in assessing your articles.
- Ensure that you remind your readers by referring to the title in the bulk of your text.
It is also good practice to do this, not only in terms of how to seo and a firm basis for strategic internet marketing, but for any publication. However, Google needs to see that your content matches the intention of your article. Content is king in the eyes of Google and this, I believe, is one part of the measure that gives you a piece of Google love in terms of pagerank.
Matt Cutts From Google Talks About Better Visibility
R.I.P. The Grave Yard Of Google
Example: Condemned To Death by Google - Mesothelioma Article
My mesothelioma article has been condemned to death by Google. It is an example of immense keyword stuffing that generated lots of interest when first published. This is hardly surprising because it was ranked number 1 paying keyword and number 1 on page 1 of Google for a period of about ten days. It was then dropped into Google's graveyard, probably because of keyword stuffing. Take a look at it yourself! It was a deliberate experimental article on my road to learning and I do not anticipate a resurrection of this white elephant. It doesn't even have a SERP - Search Engine Results Position!
- The lesson learned? Short term gains = long term losses through keyword stuffing! Is this how to seo?
Keyword Stuffing - A Short Term Strategic Internet Marketing Technique Followed By Long Term Loses.
Be natural, don’t keyword stuff if you want longevity. What do I mean by keyword stuffing? Well, this is where you over use your titled and URL keywords. It isn't natural to keep repeating the same words over and over again, is it?
Don't get me wrong, there are benefits to keyword stuffing, albeit temporary. This could be a good strategic Internet marketing technique if you are looking for short term gains.
It is possibly a great way to generate traffic if, let us say, you were to write about a bit of hot gossip from the news that was fresh off of the press. Why? Because when you first publish an article, Google ranks it high. This is because it is fresh and the algorithm has yet to find a permanent place to index it. As it is fresh, your article is being trialed and tested.
- Keyword stuffing can be a good strategic Internet marketing technique for the short term.
However, Google will eventually figure your behaviour out. There isn't much love given to keyword stuffing and you will find your article disappear into the 'ring cos-me-not' void. The dustbin that, instead of your content being considered king... your content is considered cr@p. See my example 'mesothelioma'.
Be Natural NOT Au Naturel!
Blogs Behaving Badly
What do you think may happen to you if you behave badly? Blogs behaving badly could lead to a theory that I hold. You might want to check it out, but please come back!
When Content Is King, Google will Love You Forever - Be Natural
So if you want to write an article with longevity, be natural. Google will love you forever. With good evolving natural links from sources that like your content and are willing to link your article with theirs, your page rank will be demonstrate rainbows of love. When content is king, the light shines through and other websites embrace you. This is the behaviour Google wants to create in you so as your article is appropriately placed for easy user access.
Want an example of natural links?
I produced an article on the Charity Strummerville. Strummerville liked my article so much they linked and featured it on their website - Click Strummerville - Press. To Google, this is a ‘thumbs up’ to great content. My reward is Google love in the form of page ranking - it has settled at around pages 1, 2 and 3, depending on the keywords searched. It is this type of internet behaviour that Google want to actively encourage.
- Strategic Internet marketing requires natural linking formulated from the ideas that content is king. Artificial backlinking or spamming is not the best way to learn how to seo.
Content Is King - Get Backlinks Naturally!
Don't Spam, Share The Love with Good Content
That is not to say that you mustn't share your articles with your friends, families and anyone else interested. It is only right to share the love on twitter, facebook and other social networking sites. Redgage and She told me are also good because they incorporate a social networking aspect to them. You can join these by clicking on the highlighted links.
However, spamming and creating artificial forms is not good practice and is definitely frowned upon by Google. These techniques are not content rich and are bullish in their methods. These methods include artificially creating RSS feeds with low quality content, automated generated back linking software and one-off comment spamming.
These strategic Internet marketing techniques worked in the past, but I believe are now being identified in the algorithms of Google when performed en mass. These deterrents have been evolving since the end of last year and there is more to come from Google as a way to combat bad Internet behaviour.
Google, SEO... Are You Socially Active? Social Networking For Natural Back Linking.
In working out the correct methods in how to seo appropriately, Google promotes the idea that content is king. Reputable websites like Hubpages follow and advocates this as good practice. This means that your articles need to be rich with lots of media, quality writing, pictures, news and naturally appropriate relevant links. Strategic Internet marketing evolves and changes. Google wants you to be socially active and share what you have to say with the rest of the world. They have a responsibility to user of the Internet. Keeping users happy when the content they search for is appropriate to what they are seeking, benefits Google. It shows integrity, thereby, providing sustainability to their Godly status. Internet search engines are, like all businesses, competitive. They want to keep their stake-holding. What strategic Internet marketing technique will you adopt for your success? Artificial back linking or word of mouth?
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