How to Generate 20,000 Facebook Likes
Step 1: Build a Team
If there is one thing I have learned over the years of being a socialpreneur, it's that social networking and marketing was not meant to be a solo-endeavor. Just as socializing is a group experience, so is social networking and marketing.
So if you want to make your facebook fanpage successful and generate a strong buzz to your cause, the first thing you need to do is build your team. I learned this the hard way myself. As a beginning social networker, I found that I could only generate around 10 likes per day, if I spent at least four hours going at it. This was grueling work, and it didn't dawn on me just how silly it was for me to be doing it alone, that things started to change.
What really made me see the light, was after a few months of link sharing with a few friends. I realized that by working with others, passing on each others causes, I was able to get way more attention to my pages. Now with a whole entourage of friends, associates and partners on my friends list, I can accomplish a lot in a very small time frame.
The key, is to making sure that your team is dedicated above all things. Secondarily, you want to try to have as large a team as you can. I found this useful after going through several periods where some of my best team mates were off on vacation or enveloped by their own entrepreneurial adventures, and didn't have any time to help out when I really needed them. So by having a large team, you can feel confident that you'll always have that social exposure you need when attracting interest to your fan page.
And remember, starting out small is still better than nothing at all. Sure it will probably just be you for a bit, and then you will only have one or two friends you can really count on to help you, but that's still more exposure. If one person can generate ten likes in four hours, then four people can generate forty likes in the same time period. As you build your team, you'll also build your personal value, as you will be on your team members team to, helping them generate likes to their causes, which creates a revolving door of exposure and interest.
Step 2: Team Tasks
Once you and your team are ready to go, there are several things you need to have everyone work at doing, in order to gain maximum interest in your fanpage.
- Find Facebook Groups related to your cause and let them know about your page.
- Find other fanpages with similar interests as your cause, and tell them about your page.
- Use the Facebook search-bar under "public posts" and see who's talking about your cause or similar causes, and make friends with them.
- Write articles, hubs and editorial reviews about your cause that can showcase your fanpage.
- Go to forums and online groups that are targeted to your cause or similar interests.
- Post your cause and fanpage to free classifieds sites such as craigslist
Step 3: Host In Person Parties
A great way to get a quick buzz going, is to have live social buzz-parties going. This is when you invite all your local team members to meet up for a call to action. Together you can get excited about the next great project (or projects) you are working on, and you can all sit down together and start generating a buzz.
This is the best way to create optimal momentum for your fanpage, as even after everyone has gone home and only 5% of your dedicated team mates continue to support your search for "likes", you will have already generated enough interest for your page to be passed around by random visitors, increasing your likes everyday.
Step 4: Don't Forget to Return the Favor
Building a team means that you are part of the team as well. So you can't just go around asking people to help you, and then not return the favor. Or at least, you can be that way, but you'll find your team members less and less available every time.
The key to this team, is that everyone is at the top of it some of the time, but then the wheel revolves and your back on the bottom again. That's not a bad place to be though, because being a part of a social team means that you always have lots of contacts.
Step 5: Fanpage Advertising (optional)
It really does speed things up if you can throw some funds into facebook fanpage advertising. They allow you to go with any amount you can afford, though for 20,000 likes, you really want to be in the $100 range at least (as long as you have a team in place as well), much more if you are generating likes solo.
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