How to Get More Traffic to Your Site By Using Google Image Search

How to Use Google Image Search to Bring Thousands of Extra Visitors to Your Website
How to Use Google Image Search to Bring Thousands of Extra Visitors to Your Website

This article describes how you can use Google's image search function to bring a lot of extra visitors to your hub or web page.

How Does Google's Image Search Work, and How Can it Bring You Extra Visitors?

Google image search allows you to search for images that correspond to your search term. For example, enter the search term "apple" and the results will display thumbnail images of apples as well as products by Apple corporation. Searching for pictures on the internet is very similar to searching for relevant websites based on their text content (as on Google's main page), but the results are displayed differently.

Here is a comparison. If you search for "apple" using Google's main text based search interface, this is what you see:


These are Google's search results when you search for "apple"
These are Google's search results when you search for "apple"

When you search the internet using the traditional search interface, the results are text based: in other words, Google scans its database for websites that it deems relevant to the search term, in this case "apple". Each result is ranked in order, from most relevant to less relevant. The URL and a snippet of text from the website is displayed in order to give the user an idea of its content, and you can click on the title to go to the website.

Curiously, when you search for "apple" all of the results pertain to Apple computers and its products, and not to the edible variety. This is a quirk in Google's algorithm - because Apple's products are trendy right now, they have eclipsed the natural and much more likely meaning of apple.

How The Image Search Results are Different

If you search for the same term using Google's image search, the results are different and they are also displayed in a different format.

Here is what Google's image search displays if you search for "apple" related images:

An example of search results for the word "apple" using Google Image search engine
An example of search results for the word "apple" using Google Image search engine

Each of the images displayed is a thumbnail of the original image found on a website. If you move your cursor over any of the thumbnails, Google will display more information about the image and its original location:

Hovering over an image causes the thumbnail to expand and you can see extra information.
Hovering over an image causes the thumbnail to expand and you can see extra information.

When you expand a thumbnail by moving your cursor over the one of the images, the exapanded image will also display extra text information including:

  • the name of the image on the original website. For example apple.jpg
  • the location of the original image such as the URL of the page where it can be found
  • the size of the image both in bytes and in height and width

If you find an image you are interested in, you can click on it to go to the original website where it is found.


Search Engine Optimization

Why This Matters

The important thing to note is that Google's image search is essentially a separate search engine from the traditional text based search. The results are not the same and they are organized differently. Let me say this again: The results in Google Image Search are different than its main search engine.

Why is this important? The fact is that unless you are in the top ten search results for any particular term, you will probably not get much traffic from Google. Your site or blog or article may be pulled up by anyone searching for the term you are targeting, but you will be lost in the heap of thousands or even millions of other websites that are relevant to the same search term.

Because Google's image search ranks and displays its results differently, this gives you a second opportunity to rank near the top in the image results even if your site ranks near the bottom for the text based results. In fact, because Google's image search displays more results per page (about 150) compared to the traditional text results (about 12), you don't even have to rank as high to still be on the first page of Google's search results.

Google Images

How Do You Get Traffic From Image Searches

The key to getting traffic from people searching for images on Google's image searches is to get an image on your site to display on the first page whenever someone searches for a search term that you are targeting or that is relevant to your website.

So how do you do that?

  • First, name your image for what it is. If your image is a photograph of an apple, then call the file apple.jpg or even apple-apple.jpg. Google images looks for clues for what the image is in the name of the file as well as the text that surrounds it, because the search engine cannot actually see or interpret the image itself. You can have a photograph of an apple but call it iceberg, but that image is unlikely to show up when someone searches for "apple". It might however show up, rather incongruously, when someone searches for "iceberg"
  • Second, use the "Alt" tag within your HTML code to describe what your image is. How you describe it will affect how the search engine displays it in the results. So if your Alt tag reads "apple" your image will be cataloged and displayed will all kinds of apples: red apples, green apples, apple logos etc. Since this is a broad term, you will have lots of competition and so your image may be lost in the shuffle. However, broader terms tend to get more traffic so this may balance out. To rank higher, you have to target your image better. For example, if your image is of a red apple, you may wish to write "red apple" in the ALT tag. This means that your image will show up when someone searches for "red apple" but not when they search for "green apple". Here are a couple of sites that describe how to use the "ALT" tag: http://www.w3.org/QA/Tips/altAttribute and http://www.w3schools.com/tags/tag_IMG.asp
  • Surround the image with relevant text. If you have a picture of an Amish buggy, it should be surrounded by text pertaining to Amish horse buggies if you want the image to rank high when someone searches for associated terms
  • Have lots of images on your site, each optimized for the search engine as described above. This is because you want to have multiple points of entry to your site (each image that is displayed in Google's image search is a potential gateway to your website) and also because ranking well on Google is always a bit of a lottery. You never know which image will be a hit, no matter how carefully you optimize that image. In other words don't put all your eggs in one basket.
  • High quality, high resolution photographs rank better in Google images
  • Google images will assign more importance, and therefore your image is more likely to show up in their results, to larger images
  • Google will also notice images that are near the top of the page, more than something that appears at the very bottom

Don't Do This:

As important as it is to use proactive SEO techniques to make sure that your images rank well in the search results, it is also important to avoid these following mistakes that can result in your site being penalized in the search results:

  • Do not spam. For example, do not name or label your photo or image something that it is not. For example, do not take a picture of a rock and name it Kim Kardashian, in the hopes of getting a piece of the massive search traffic for her name. Google can tell that it isn't her and that the description does not match the image.
  • Do not violate copyright, Just because a picture is on the internet does not mean that you can use it. If you add it to your site without permission you can get into a lot of legal trouble and in any event Google will detect your duplicate content and penalize you in its rankings
  • Do not add text or watermarks to an image. Although it is tempting to add some proof of ownership to your images so no one else can use them, doing so is deprecated by Google and will hurt you in terms of traffic.

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Comments 19 comments

BRIAN SLATER profile image

BRIAN SLATER 6 years ago from Nottingham Uk

a very informative well written hub- not sure about how to use Alt tag though so will have to dig around for more on that.


quotations profile image

quotations 6 years ago from Canada Author

Thanks for the comment Brian. I have added links above to sites that describe how to use the Alt tag. Hope this helps.


BRIAN SLATER profile image

BRIAN SLATER 6 years ago from Nottingham Uk

thanks for that quotations will have a little look- have voted this up and book marked-thanks


Amie Warren 6 years ago

Great information! I had always heard that images would get your articles indexed faster, and get better ranking, but I did not think about this, and I use image search a lot.


ponx profile image

ponx 6 years ago from USA

Good info. I did not know about this and I haven't bothered to name my images well at all! This certainly helps. Voted up.


KoffeeKlatch Gals profile image

KoffeeKlatch Gals 6 years ago from Sunny Florida

Wonderful hub. Rated up, useful and bookmarked.


skye2day profile image

skye2day 6 years ago from Rocky Mountains

Thank you for the great simple tip awesoeme to know great hub awesoeme and up HUGS Galore.


anita 6 years ago

Great information !!!!!! well its helpsnin my research..................... thankyou for tip


Pamela Kinnaird W profile image

Pamela Kinnaird W 6 years ago from Maui and Arizona

I was understanding it until you talked about HTML. This is important information so I will go back and read your links on the ALT tag. Thanks -- all this was news to me.


quotations profile image

quotations 6 years ago from Canada Author

@Pamela Kinnaird W

Hi Pamela - the thing to understand about the "alt" tag is that most search engines cannot tell what an image is. They cannot for example distinguish between two pictures of two different people. So if one person is named "Fred" and the other is named "Bill", how is the search engine to know which image to display when you search for "Bill".

The answer is that you, the website owner, have to tell the search engine what the image is about. This is done by inserting a description of the image inside the "alt" tag. The "alt" is short for "alternate" - in other words, it is the text or words which can replace the image if the image were not displayed. Search engines such as google will read the text within the alt tag to understand what the image is about.

I realize this may all sound very confusing, but once you learn to use the alt tag, it is actually very simple. I recommend googling the term "alt tag" or "html alt tag examples" to find out more about this. There are some great tutorials out there.


Helen Bolam profile image

Helen Bolam 5 years ago from South Shields

Really useful information Great Hub


Native Gardener profile image

Native Gardener 5 years ago from Topanga Canyon, California

If I a am getting traffic from Google Images as the referring URL, does that mean someone is searching for a particular picture (say apple) to use for something w/o my permission?


quotations profile image

quotations 5 years ago from Canada Author

@Native Gardener - generally yes, people often search images so they can use them on their own site, usually without your permission. But some people also use the google image search to find content on the premise that if when they browse the images they can get an idea of what the site looks like and then click on the most relevant one. I think this method of search will grow because we are becoming more of a visual civilization than a literate one and looking at an image that describes your site is much easier and faster than reading a few paragraphs to decide if the site is useful.

In regards to people stealing images, you can tolerate it, sue, or turn it to your advantage from a SEO point of view. For example: you can add your website address at the bottom of each image so that if someone posts your image on your site you can get free advertising, or you can tell people they can use your image as long as they give you credit and a link back.

I have had a number of images copied and placed on other sites, but in some cases this has resulted in good traffic back to my site so my philosophy is to just tolerate it.


funstars 5 years ago from India

getting traffic using google images is the fastest way of getting traffic now a days


courtlneygdtm profile image

courtlneygdtm 5 years ago from United States

Very informative hub. I had not thought about using Google images to increase traffic! Still not quite clear on the Alt tab and how that works. But overall a good hub. Voted up and useful!

Thanks,

--courtlneygdtm


pstraubie48 profile image

pstraubie48 4 years ago from sunny Florida

pamela...thank you for sharing this...there is so much i have to learn...i am so glad that there is helpful information available in great hubs like this!


moughitbensalah@gmail.com 4 years ago

Bien expliqué !


thekatydid profile image

thekatydid 3 years ago from Metropolis, Illinois

Thanks and this was very useful information. I'm a newbie and just trying to really learn the ropes.


quotations profile image

quotations 3 years ago from Canada Author

You are welcome! And I hope that this helps.

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