How to Verify Your Wordpress Website on Pinterest — Uploading the File to Your Server for Dummies

Upload Pinterest file to your website server to verify website with Pinterest
Upload Pinterest file to your website server to verify website with Pinterest

Website Verification Now Available to Pinterest Profiles

It's the exciting news in the social media marketing blogosphere. Webpage owners who want to have a presence on Pinterest can now have their website "verified." In non-techie terms, this means that your website is easier to find in Pinterest searches, that your website shows up on your profile with a red check-mark next to it, and your website is highlighted to all your followers—which all means that your followers are that much more likely to go to your website after they've visited your Pinterest boards. Not all profiles have this option, but some in the know say that it won't be long before they all do.

Verifying your website can be very difficult if you are not a techie, because Pinterest requires you to upload a file to your website server. Most how-to guides don't explain how this difficult step is done, but I've found a way to do it on my Wordpress site. I don't know if this works on any website host or any server, but it worked with mine so I assume it will work with yours.

The first step is to click on "settings," and make sure that your website is already listed there in your profile information. If it isn't listed yet, then paste your website url into the box provided for that purpose.

Then, there should be a button to the right of your website that says "verify website." Click it. Simple enough.

A new window will open up, and there will be three steps listed. The first step is to click on a link that will automatically begin downloading in your downloads folder. Click this, and download the download. Also easy enough.


"Upload this file to your server." What? HOW!?

The next step is where it got tricky. I am not a techie person, and often don't understand the words that fly around when someone builds a website. So I was dismayed when I tried to complete the verification process, because step #2 requires me to, in their words, "upload this file to your server," and it put my website in parenthesis (

What is my server, and how do I "upload" a file? I emailed the guy who had set up my website for a small fee, but he said that he'd have to charge me $25 to get it figured out for me. I wasn't ready to pay that. So I did some research online, reading forums and comments on blogs. I found some helpful info, and with a little experimentation, I was able to figure out a simple way to use my basic wordpress template to verify my website.

Here's what I did. Try it and it should work for you. Leave the pinterest window open so that you can return to it, and open up your Wordpress website in a new window.

1. Go to the "dashboard" of your wordpress site. (Upper left hand corner when you are on your website homepage).

2. Click on "media" and click on "add new."

3. There will be a button that says "choose file." Click on it, and it will allow you to select a file from your computer. Find your downloads folder, and find the download from Pinterest. It should be titled something like this: pinterest-d252a.html or pinterest-5b035c.html. Click on that download file, then click "upload" so it starts uploading.

4. Once the file uploads, it will return you to your "media" library. This media library is usually full of pictures, but it can also contain videos, music, and other files such as this one. Just make sure that the new file appeared, with the name that looks like pinterest-5b035a.html. That's all you need to do here.

5. Then, go back to your dashboard, and click on "Pages." Then, click on "Add New" to create a new page.

6. In the title section of the new page, put the title of the Pinterest file name that you just downloaded. The one that looks something like pinterest-c450ta.html . Then click the blue "Publish" button.


7. Leaving that Wordpress window open, return to your pinterest window and click on the third step, where it says "click here to complete the process." This will give you a convenient little red error message, where it says that a very long alpha-numeric code (it may look like this: d252ad8f4273378423d527eade65edde) was not found on the page you just created (the one that is now titled something like this:

8. Copy this alpha-numeric code, and go to the Wordpress window you have open.

9. Once back in your Wordpress post, click on the grey "HTML" tab next to the "Visual" tab. Once there, you should click on the "code" button.

10. After you click on the "code" button, some text will appear in the text box below it that says <code>. Paste the long alpha-numeric phrase that you just got from the Pinterest error message into the text box, after <code> with no spaces between the two. Then click on the "code" button again.

It should look something like this (with your own long alpha-numeric code instead of mine):


Select "Private" to make sure that your new page won't be visible to others.
Select "Private" to make sure that your new page won't be visible to others.
If your page is still visible on your website, go to the bottom of your page and make sure these boxes are checked so that this page doesn't show up in any navigation bars.
If your page is still visible on your website, go to the bottom of your page and make sure these boxes are checked so that this page doesn't show up in any navigation bars.

11. Click the blue "Update" button to save your changes, and return to the Pinterest window you have open. Click on "Try Again" above the error message. It should now find the correct alpha-numeric code in your website, and you will get a success notice that your website it now verified, and a red check mark will appear next to your website address under your profile picture.

12. Go to your Pinterest profile to make sure that it has your website showing up with a check mark by it. You can even click on your website to make sure it goes to the right place. After that, go back to your wordpress post, in the editing mode on the right hand side, under the "Publish" box, there should be something that says "Visibility: Public" with an "edit" link next to it. Click edit and then click "private" so that your post isn't viewable to your website viewers. Then, save this post by clicking the blue "publish" button. That should finish it up for you!


Another helpful method, provided by one of my readers:

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Comments 46 comments

spanishplans 3 years ago

Wordpress does not allow you to upload a html file.

Rama 3 years ago

Thanks for this! However, I clicked to verify and I didn't not get a long alpha numeric number just this: Your server responded with a status code of 404 (file not found). We tried to visit the file at http://fr with the rest of my website name :( Suggestions?

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author


Sorry it didn't give you the same error code it gave me! That's odd. Did you make sure to create a page on your website with the "pinterest-d4055a" type of phrase in the title first? I got the 404 message before I did anything on my website, but once I had created the correct page, it gave me the alpha-numeric code.

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author


Have you tried it yourself? Like I said, I'm not well-versed in anything tech related, but I did upload an html file to my wordpress media library. Maybe it's one of the plug-ins that I have, but I don't think so.

Take a look at this e-how article. It's pretty much the same thing that I did:

Thoughts? It worked for me!

Rama 3 years ago

spanishplans - the html uploaded just fine for me per directions above

Megan W. 3 years ago

Awesome! Worked for me. :)

It will not give you the error code if you set your page to private. Make sure it is public and then you can make it private again after you get verified.

Thanks so much!

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

Megan, thanks for that correction! That was actually the order I did it in first (error mssg., then add code, then make private), but I wouldn't have thought it would make a difference. I guess it really does, because then the post is "private" even to Pinterest bots.

I'll change my article to put the "private" at the end.

Steph 3 years ago

Thanks so much Jane, this helped immensely! I've just set mine up and it took only a few minutes with your help!

Thanks for sharing your wisdom with us :)

{Something Borrowed}

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

I'm glad it helped, Steph! I'm really amazed that it worked, actually, as I know nothing about websites and was as baffled as anybody about how to upload something to a server! (Google: "What is a server?"). Everyone seemed equally frustrated by this when I saw their comments on all the other "how to" blog posts. I'm happy it helped!

Lori Lange 3 years ago

I followed step-by-step and this process did not work for me! Still not able to verify. I've checked and double-checked :(

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

Lori, I'm sorry it didn't work for you. Did you make sure that your new post was visible when you clicked to get the pinterest error message? I had some people say it didn't work when they made their new post "private." Also, I don't know if this makes any difference, but I have my own domain name and use HostGator for my website. It may not work for a blog.

createdbydiane 3 years ago

thanks for the instructions, I had the 404 error as well. I had not published the page, so once the page was published it worked.

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

Yeah, publishing it seems to be important, as Pinterest's crawlers have no way of finding it otherwise.

Molly 3 years ago

I keep getting the 404 error, I am wondering if it's because the url for the page I created shows as "-html" at the end, not ".html". From the image you have above, it looks like yours converts it to "-html" as well. Is it supposed to be that way? Is there something I'm missing?

Btw, thank you SO much for posting this, it is so helpful, and I feel like I'm almost there!

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

Molly, I hope you get it figured out! Do make sure that the page you created is actually published and is viewable by the public. I know that makes a difference. Then, if I were you I would check to make sure each of the codes you typed/pasted is accurate, and there are no extra spaces, etc. I'm not sure what's with the -html vs .html. I just checked my website, and it actually turned the end of the page name into -html/ (with the forward slash).

Molly 3 years ago

I was able to make it work by downloading the plug-in ".html on PAGES plugin" from the plug-in directory in Wordpress, that was able to make the url have the ".html" at the end instead of "-html". Very handy plug-in for situations like this!

Also, I found a little trick for finding out your special long code that is embedded in the html file that Pinterest has you download (I too am not a techie, just a resourceful entrepreneur!). It all depends on your web browser (this is instructions for Chrome) but if you open the Pinterest html file you downloaded in Chrome it will give you a web page, you can then view the html coding by going to View, then Developer, then View Source. My special Pinterest code was located in line 8, but I'm not sure if that is the same for everyone.

Hope that helps everyone else out there that is trying to figure it out!

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

Wow, Molly! That's a cool tip! Way to do some sleuthing and be resourceful. My browser was Safari. I can see how trying out a different browser and using the web developer tool will get you the code too.

Molly 3 years ago

P.S. It seems that once you get the confirmation that your site is verified on Pinterest, you can delete all the things you did in Wordpress. I permanently deleted the page and the html file because I was getting new tab on my site for the page I created, even when it was changed to "private". I also deactivated the new plug-in. Seems like the verification process is a one-time event, not something they constantly pull from to maintain the verification.

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

Oh good! That's great to know, Molly. I was hoping that page wasn't going to have to be up on my wordpress site forever. :)

History In An Hour 3 years ago

Hi Jane,

Just to let you know I followed your instructions to the letter - and it worked! So, many thanks indeed.



Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

Thanks for letting me know, Rupert! That's very encouraging. :)

Jennifer 3 years ago

There is an easier way to verify your Wordpress site with Pinterest - you basically just copy the code straight into a Wordpress page. This blog post has the details -

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

Thanks Jennifer,

I would have loved if this worked for me a few days ago, but every time I opened the downloaded file, it didn't give me any code. I didn't think of trying to open it with a text edit program. I bet that would have been easier!

Modern Decorum 3 years ago

Thanks for this! It worked for me.

DDR 3 years ago

Thank you all for sharing your brilliance---I so appreciate it. I read and tried everything, to no avail... but I think I know the reason. In case anyone else is in this boat. My wordpress URL is formatted this way:

but Pinterest (not to mention Google web tools, etc) looks for this:

DDR 3 years ago

Yup, that was it alright. Since I haven't figured out how to correct the format via WordPress, I just changed the format in Pinterest, then downloaded the verification file again (it changed so I couldn't use the one I already had) and added a new page, etc. and voila! all is well.

Thanks again you guys!

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

Wow, DDR. Genius!

So, how did you change the format in Pinterest? Just in case anybody else wants to know how to do that. I would have been clueless about that.

Kathryn 3 years ago

You are awesome, I've been trying to figure this out for days. Thanks!

Kristen 3 years ago

works like a charm! Well written instructions, I have heard of many who have waisted loads of time trying to verify, this took a couple minutes tops!

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author


Super! I'm so glad that it worked great for you. I really have no idea why it would work, but it did! :)

tiphanie 3 years ago

hi, awesome work around. thanks.

for those getting errors, make sure it's a page and not a post :)

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

Right. A post doesn't seem to have the same effect as a page. Must be in how it relates to the server or something.

Chris Davis 3 years ago

Worked great, thanks!

Coach Jennie 3 years ago

This worked like a charm! Sheesh! What a nightmare though. Why on earth are there so many bizarre steps?!

Thank you so darn much!

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

I have no idea why there are so many steps, Jennie! That's what it took to get it to happen for my website, but there should be an easier way. :)

Lotoya Vongrechin profile image

Lotoya Vongrechin 3 years ago

Hi Jane,

I am experiencing a different error message, I followed your steps and then I got this message

We found a file at url but it does not appear to be the file downloaded in step 1. The file may have been modified or the server may be responding with a custom File Not Found page. Please try again beginning with step 1.

Not sure what to do, this is totally different from the code. Its basically a permilink. HELPPPPP!!!!

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

Hmm. I'm no troubleshooting techie, but what I would do is make sure that the code "name" that pinterest gave you is the same as the one you put in the new page on your website. Also, see the comments above. Some people found different ways to get around it. I've never seen that error message before, so I don't know what to say.

Does anybody have any advice for Lotoya??

Diane 3 years ago

I have the same issue with Lotoya. I found this youtube video and followed the steps:

I got verified, finally! after 3 days of searching online how to verify my pinterest.

Lotoya Vongrechin 3 years ago

Yayyyyyyyyyyyyyyyy I got verified. Thank you sooooo much Diane for the youtube link. It worked! I am soooo happy. The html had me stumped. I got busy and walked away from this. I was thinking Pinterest has to update something this couldn't just be me with this issue. Then Diane to the rescue. This was so easy!

expertscolumn profile image

expertscolumn 3 years ago from New York

I did not know this. Thank you this is kick awesome

Jane Grey profile image

Jane Grey 3 years ago from Oregon Author

Yay Diane and Lotoya! Glad you found a way to resolve it.

Ursula Wesselingh (Room to Bloom) 3 years ago

This video was a godsend, I managed it after lots of faffing when I got the same message as Lotoya above! Thank you!

downhillskier 2 years ago

Diane , you are the best for recommending that video! I was ready to forget about pinterest after working hard to create boards . The 1st method did not work for me either. I was nervous going into the plugin section of my website. However it was so easy. Thank you sooo much!

villete profile image

villete 2 years ago

I never try that yet but after reading this I'll follow that steps. And, see if it works.

ABQ Web Design profile image

ABQ Web Design 2 years ago from Albuquerque New Mexico

This is new an cool... Similar to google authorship.

I will be implementing on my new wordpress website this week.

Kristen Howe profile image

Kristen Howe 8 months ago from Northeast Ohio

This is so useful and handy to know. I need to check it out. Will it work for Blogger, too? Thanks for sharing.

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