Javed Sunesra : Opportunities & Possibilities Galore via Internet Marketing

Our esteemed CEO – Mr. Javed R Sunesra has rightly quoted, “Internet marketing defines the process of marketing services or products over the internet (world wide web.) Internet marketing is known by various other names too: marketing, web – marketing, online – marketing or e – marketing”. Based on his knowledge and vast experience, our CEO has also stated, “Thousands of fish swim in the ocean, but one is considered to have true tact and expertise when he/she knows exactly which fish must be reeled in”.

Our efficient and hands – on team at SKI USA Inc. are more than willing and happy to consider ourselves a part of ‘your’ working team. We will make it our duty to see that you receive excellent customer support and will never stop trying effortlessly and unconditionally to make sure that you are always satisfied and content.

What’s in it for our company? Knowing that YOU will always comeback to US!

About Internet Marketing:

Internet marketing is defined as being very interactive by nature. ‘Interactive by nature’ in this context means attaining responses quickly and putting forth prompt and efficient solutions. This effective medium of purchase and sale falls under the ‘broad scope’ category. Many have not only prioritized this sale and purchase medium, but have also efficiently and effectively run their respective companies using this mantra. Besides Internet marketing, this inexpensive medium incorporates marketing carried out via electronic – mail (email) facilities wireless media too. We here at SKI USA Inc. want to work in tandem with you so as to fully understand your every requirement, understand your business and achieve all the marketing goals that you have set for your company.

Internet marketing: A Unique Combination of Technical and Creative Aspects:

• Electronic mail Marketing

• Development

• Advertising

• Banner advertisements for particular Websites

• Sales

• Web 2.0 strategies

• Search Engine Marketing (SEM)

• Management of digital customer data

• Electronic Customer Relationship Management (ECRM)

• Design

• Search Engine Optimization (SEO)

Various Business Models and Internet Marketing co – exist harmoniously:

Internet marketing has been able to slide very easily into its role and co – exist with numerous types of business models on almost all levels. This helps that particular company or entrepreneur to effectively and efficiently increase sales positively, without destroying the company’s acquired goodwill and creating any inconvenience or discrepancies.

Examples of certain types of Business Models:

• Lead-based websites – the particular company in question collects and uses information from its very own website. This not only gives the company a chance to up its sales via an easy and cost – effective method, but also give the company that little extra required mileage.

• Blackhat marketing – certain companies adopt deceptive and abusive methods of communication to channel web traffic in the right direction i.e., to the desired website or an affiliated marketing offer like Spam. Routing internet users through to those pages that they didn't even request for in the first place and cloaking within search engine pages are just some of the other devious methods adopted.

• Affiliate marketing – when one entity, such as an E-commerce business, an individual or a combination of the two assign a product or service belonging to a particular field to be sold in the market on a shared – profit basis by another individual active seller or sellers. Now it is up to this entity to provide or not provide marketing material, such as a sales letter, an affiliate link or tracking facilities so as to be able to better sales.

• E-commerce – in this scenario the concerned company directly sells their wares or services to the consumers. This method is business to consumer (B2C). One company will also sell their wares or services to another company. This method is business to business (B2B). A customer will sell his/her wares or services directly to another customer. This method is consumer to consumer (C2C).

• Local internet marketing –small companies access the World Wide Web in search of business ties. This creates a big advantage for their business. Online aid, such as social media marketing, local directory listings and targeted online sales promotions have proven to be very effective.

Advantages of Internet Marketing:

Compared to other marketing strategies in comparison to the numerous prospective customers that are targeted on a day – to – day basis, Internet marketing is more cost – effective. To reach out to maximum consumers any business must channel their services and products via a medium which brings in results quickly. To ensure complete strategic effectiveness of Internet marketing campaigns, businesses adopt the cost – volume – profit (CVP) analysis.

Through Internet marketing it also becomes very easy for a consumer to conduct a proper search of what they are actually looking for, conduct extensive research on the same and finally purchase products or avail of services at their convenience and with maximum satisfaction guaranteed. Another reason why Internet marketing has proved time and again more effective than various other methods is because campaign results can be traced and measured at once since online marketing generally requires users to click on an advertisement then visit a website and finally perform a targeted action.

Today, marketers and their clients are more aware of the positives of Internet marketing and the ever growing need to analyze collaborative effects (how Internet marketing and the world wide web affect in – store sales) instead of trying to study each individual advertising medium. However, completely accurate measurements are unable to be achieved via billboard advertising, as that prospective buyer at the maximum will be interested, but then more often than not take a decision to acquire further information pertaining to that particular product or service at a later stage. Thus, it is proven yet again that Internet marketing is more effective in guiding your customer in the right direction rather than watch them slip away!