Search Engine Marketing
Search Engine Marketing
When a person looking for a service, issue or product on the Internet, it uses Search Engines, especially the world leader: Google. The research in the search engines can be specific, as the search for a company or brand known to the user, or may be generic research, as demand for a product or service without specific brand. The search service Google is responsible for displaying web pages, which considered it more relevant, in response to user searches.
When this search on Google does not show as a result, pages sponsors (advertisers), but, pages brands that do not pay for space, this is the result of Google's Organic Search. Every brand, which is pointed, the first results of the Organic Search Google has a good job of Digital Marketing.
On Digital Marketing, the Marketing segment of search engines is responsible for improving the ranking in Google Organic Search, a website or blog, considering the search for generic classes of goods, services or matters. Being ranked in the first pages of organic search results on Google is a great competitive advantage, because most Internet users usually access only the first search results and on these pages choose their purchases or place orders online.
Marketing to search engines has the function of making a website or
blog, a brand to be relevant to show up in Google searches. And to be
relevant in the case of Digital Marketing, it means to be within the
standards set by the World leader Google, especially following the
basics of Google, which directs all future actions. Onset Marketing
search engines has its basis in these three basic rules of the Google
- Do not use software with the goal of creating artificial aearch for a site: Google does not accept this practice. Google detects automated actions and punishes the site, excluding the page from Google search engine, definitely.
- Internal tags with keywords different from the product or service: the practice of attracting the public to a website with disclosure of keywords unrelated to the site, you also receive the maximum penalty from Google. Example: If a site publishes pizzeria keywords unrelated to your product, for example, rubber, the exclusion of organic pizzeria search Google for sure.
- Investing in development of content posted on the site or blog: Google's system for tracking the web pages and their classifications, priority assessment of the content offered on a page. Google ranks web pages evaluating the written content and relevance of content to the topic proposed by the site. Google also evaluates the keywords found and uniformity of the page.
The practice of marketing of search engines, when you follow the basic guidelines of Google, can elevate a brand to higher ranks on Organic Search Engine Google and generate many additional sales.