Seven Ways to Maximize Traffic to Your Food Blog
Want to make more money from your food blog? Maybe you just want the world to know exactly how good your recipe for red velvet cupcakes really is. As a blogger - there’s one thing that you and the majority of other bloggers will have in common - and that’s a shared desire to attract more traffic to your blog.
The internet is awash with tips on how to go about attracting blog traffic. As a result it can be difficult to see the wood for the trees - or perhaps the paella for the pan in the case of food blogs. Here are seven crystal clear tips to getting more eyeballs - and hungry tummies - over to your food blog.
1. Make sure your food blog is user-friendly by taking a close look at its design. Better still - since you’re likely way too familiar with your blog layout to notice any glaring difficulties in finding the content you’re after - get a friend to check it out. Ensure you categorise and tag your posts effectively - recipes, kitchen utensils, party foods, veggie options etc. Consider using widgets at the end of each post to help your visitors navigate quickly to related content.
2. It will help your readers if they know when you’re going to post new content so create and stick to a blogging schedule. You don’t have to post every day, but you do have to post often enough to keep your reader’s interest in your blog alive and kicking, or they’ll just go elsewhere. It doesn't really matter what days you pick either. Seth Godin (proclaimed “America’s Greatest Marketer” by American Way Magazine) advises to post on weekdays to attract the larger number of readers who are knocking about AND to post on weekends because there are fewer new posts to compete with. Above all, you should concentrate on writing content that people want to read.
3. When you've decided on your blogging schedule, share it with your readers. Let them know that they can always count on you to post an awesome new recipe on Monday. That will give them plenty of time to shop for the ingredients before trying out the recipe at the weekend. Keep the sharing juices flowing by actively engaging with your readers and requesting that they let you know how they got on with the recipe. Ana White, on her home making blog, uses this tactic to great success, cleverly calling her reader contributions brag posts.
4. Know where your existing traffic is coming from and use that knowledge to make your food blog even more enticing to readers. Use site analytic software (such as Google Analytics) to find out which keywords are bringing the most readers to your site and which content is resonating most with them. Look for trends - if lots of readers swing by to take a look at your recipes for Spanish cuisine, post more Spanish recipes. Just don’t become so addicted to checking your stats that you neglect your blog. Spotting trends is easy when you check your stats on a weekly or monthly basis. Daily updates are not required.
5. Make sure you’re getting your share of the abundance of social media traffic by creating a fan page on Facebook to promote your food blog. Less internet-savvy users are more likely to discover you on Facebook than they are to navigate directly to your blog. Check out the examples provided by Oreo, Kraft Foods, and Betty Crocker. Pinterest will also work incredibly well when it comes to attracting traffic to a food blog. You could stir up interest in your blog by creating pinboards for individual cuisines. Whether you’re on Facebook or Pinterest (although you should preferably be on both), make sure you’re active and consistently engage with your visitors.
6. Connect with other bloggers, preferably those who blog in the same or related fields. Seek to build relationships with a community of like-minded bloggers who actively engage with each other blogs. When said relationships are strong enough, host a Google hangout and brainstorm ways you can help each other out. You might consider guest posting on each other blogs or holding a cook off of sorts. You could each provide the other with a list of ingredients delivered with a challenge to see what fabulous dish you can come up or perhaps decide on an agreed budget and see who can feed the most people with it. The possibilities are endless. You just have to think outside of the proverbial box.
7. Think ahead as to what seasons are coming up and publish content accordingly. Don’t wait until the day of Thanksgiving to post your fabulous recipe for homemade cranberry sauce. Not only will it be too late for your readers to go shopping for ingredients by then, you won’t be allowing search engines sufficient time to index your content. As Thanksgiving (or whatever event you’re blogging about) draws near, you can remind your readers about that great recipe you posted by linking back to it from a fresh post. Don’t forget to promote these posts in the following years too. The great thing about food blogs is that the majority of your content will be what is termed evergreen.
Food Blogging: The Basics
Just getting started in food blogging? You’ll need to know about more than attracting blog traffic. Get things right first time round by investing in a copy of Food Blogging for Dummies
Food Blogging for Dummies
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