Should Google fear their newest Competition? Interactive Search Engine-Qwiki has arrived


A little competition never hurt any one

Eduardo Saverin
Eduardo Saverin

Where will Qwiki fall in rankings on Search Engines?

Google resides as the most widely used search engine. Amongst their competition is Yahoo, Bing and perhaps now Qwiki. Qwiki is an Interactive Search Engine, and could quite possibly give Google a run for their money, ultimately changing the way that people utilize the internet and quest to find information.

Before now, the way that a search engine displayed search results, was to provide the user with links that would take them to a website to review the searched for information. Qwiki aims to give an entirely new experience when searching the web. Now, rather than links and small tad bits of information, Qwiki tells a story, combining the text that other search engines display with the information on an online information source such as and then accompany the information with a visual element comparable to experiencing something on You Tube. Qwiki has been partly funded by the co-founder of Face book, Eduardo Saverin who has given $8 million towards its development.

Why search on Google to read information when you can utilize a search engine that will give the same information, but spare you the effort to actually read the findings. With Qwiki an audio/visual summary of information covering the search term is played- taking virtually all effort out of searching for information. When you are through with your search findings Qwiki takes information sharing to the next level, returning text to the user as well as a Multi-Media Presentation. With applications for your Mobile and I-Pad on the way, could Qwiki be taking the spot of Google as the most utilized search engine?

Although the innovation behind Qwiki blows the offerings of Google’s search engine away, does it really stand to give Google a run for their money for their TOP SPOT PLACEMENT AS THE LEADER OF ALL POWER HOUSE SEARCH ENGINES? With the launch of the Search Engine still fresh, it is too soon to tell the effect if any that Qwiki will have to Google. In the grand scheme of things 8million dollars may sound like a lot of money, but is equivalent to excess pocket change to a corporation such as Google. With the billions that Google has accumulated through its numerous endeavors over the years, they are not likely to be taken by surprise by anyone, even if Qwiki does become a household name.

Who knows, there is always the chance that Qwiki will partner up with another billion dollar company, such as Apple or Microsoft- and have the backing to reform Search Engines and put Google’s run as leaders of the Internet to an end. To give an accurate comparison, it is safe to say that this is a David and Goliath type of affair-and with technology, based on power and power based on money, Google won’t be losing their title anytime soon. Only time and search results will tell what the future holds for Qwiki, Google, and how we receive Information from the Internet.

© 2011 Holly

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Comments 24 comments

Cagsil profile image

Cagsil 5 years ago from USA or America

Hey Holly, interesting hub. However, before this search becomes any issue for Google, who has the most buying power in the World, you can bet, if Google sees it as a problem, then it will simply incorporate it into itself. Competition nowadays is only the powerhouses available. Anything smaller will be eaten up by the powerhouses, if deemed a threat. Again, it's an interesting hub. But, I'm sure the company will be short lived. ;)

H.C Porter profile image

H.C Porter 5 years ago from Lone Star State Author

i agree with what you said and had considered that aspect of the company's position, but rather than buy Qwiki, I bet Google would rather incorporate their own version of what they are offering to squash the threat. I dont think that the company has much life if they choose to stand alone-but with a corporate giant such as Microsoft or another powerhouse technology inclined corporation taking them under their wing...who knows? David and Goliath??? It could happen? Thanks for the comment and the perspective Cagsil- always appreciate and love to hear what you have to say :)

Cagsil profile image

Cagsil 5 years ago from USA or America

Hey Holly, a company could survive against Google and the other powerhouses, if they choose to do so, but will need a lot more than 8 million dollars as in investment. It would need more like 90 billion, just so when the powerhouses do try to attempt either their version or a buy out, then the company would be able to withstand any pressure. It's unfortunate, Google Money(POWER) is $$$ Billions. And, I mean triple digit profit type power. It's one of few in the world value over 100 Billion all by itself. The David and Goliath story could hold true, if they are not greedy or have the financial backing to stave off the powerhouses. And, it's always a pleasure to read you, listen to you and hear from you. :) :D

H.C Porter profile image

H.C Porter 5 years ago from Lone Star State Author


Like you said- it would take a whole lot more than a few million-and not many have that type of backing. With this situation- the probability that the company wont be bought by on of the Technological Powerhouses and still survive isnt probable. Only time shall tell what happens next :) Thanks again Cagsil!

Christopher Price profile image

Christopher Price 5 years ago from Vermont, USA

Interesting hub. I'd be willing to give Qwili a chance. I know I'm not enamored by Bing.


Nan 5 years ago

Good hub, wouldn't it be wonderful if some of us designed a new search engine, and got rich overnight.

GusTheRedneck profile image

GusTheRedneck 5 years ago from USA

H.C. - Thank you for helping me learn about this search engine.

Gus :-)))

Sufidreamer profile image

Sufidreamer 5 years ago from Sparti, Greece

Good Hub :)

It is a very interesting concept and I hope that it grows. The only problem I foresee is that it isn't very friendly towards those of us with slow internet connections. That is one of Google's biggest advantages.

dahoglund profile image

dahoglund 5 years ago from Wisconsin Rapids

I had never heard of this search engine.

sheen khan profile image

sheen khan 5 years ago from Karachi ,Pakistan

interesting hub

H.C Porter profile image

H.C Porter 5 years ago from Lone Star State Author


Thank you for the comment- I am glad I was able to give you something to read

ocbill profile image

ocbill 5 years ago from hopefully somewhere peaceful and nice

I fully support them as an alternative. Maybe Google knows their method could become outdated so they went into android phones, maps, apps, voicemail, etc. Then again, Google is well-branded and sitting on lots of cash to keep their adwords from faltering. I tried qwiki and see it as a wikipedia alternative w/ audio. I am on the fence for this one.

Mike's Corner profile image

Mike's Corner 5 years ago from Maryland

Interesting hub H.C., like some of the other readers I hadn't heard of Qwiki. Google seems to be the only company that has an algorithm which consistently and almost magically returns the bext and most relevant results to the user -- I think as long as nobody else can compete in this area, they will not lose market share. Qwiki could definitely squeeze into the market though, it's a cool idea, and people love to look at pictures.

Mike Lickteig profile image

Mike Lickteig 5 years ago from Lawrence KS USA

Google cannot currently be threatened monetarily, but if Google is no longer "cool" then anything is possible. All it takes is for a company to strike the public's fancy to take off. Qwiki certainly looks like they are searching for that element of style that will appeal to users, and if they have found it Microsoft or Apple might come calling. Google certainly isn't in trouble, but nothing lasts forever.


H.C Porter profile image

H.C Porter 5 years ago from Lone Star State Author


Thanks for the perspective and comment...You are right-slow internet speed would put a huge damper on receiving information- I guess that Qwiki is more for the 3G/4G connections...

H.C Porter profile image

H.C Porter 5 years ago from Lone Star State Author

dahoglund- thanks for reading... from what I understand, it is still very new... I am really surprised that it is not heard of more-but it all starts somewhere, right?

H.C Porter profile image

H.C Porter 5 years ago from Lone Star State Author

@sheen khan, Thanks for commenting and for reading

@ocbill - COOL! I am glad that you have heard of and tried Qwiki, to give a perspective from experience. I am sure that Google will still dominate, but Qwiki has a little edge, and a benefit to them more so is that they are new and people in general, want to experience the newest/latest technology. Perhaps they will win over some skeptics-or Google will buy them out? Only time shall tell...but as it has been said before, money talks (Google has lots of $)...

H.C Porter profile image

H.C Porter 5 years ago from Lone Star State Author

Mike's Corner

You are oh so right- visual is always a bonus in this day in age. Most people hate to read and the last thing they took the time to read was the last book they were required to read in school. Reading and searching for information would be pushed aside for a audio/visual aid used to inform them. Thanks for the comment!

H.C Porter profile image

H.C Porter 5 years ago from Lone Star State Author

Thanks Mike- people often follow the best/latest and coolest trends if Qwiki makes the cut- Who knows the future of Search Engines- Search Engine Rankings and Google?

H.C Porter profile image

H.C Porter 5 years ago from Lone Star State Author


You are welcome...and thank you for reading and commenting on my work! I appreciate it!

clearblue99 profile image

clearblue99 5 years ago from Clear Blue Sky

qwiki is definitely cool...i am part of their beta group and it is fun checking out the new updates to their site. it is coming along nicely btw. is going to threaten all the other search engines IMHO.

H.C Porter profile image

H.C Porter 5 years ago from Lone Star State Author


I am actually wondering about what Qwiki will do to SEO companies and about views to websites? I mean, the presentation from Qwiki kind of eliminated all that to a certain degree???

BlissfulWriter profile image

BlissfulWriter 4 years ago

I've tried it a few times. Qwiki is interesting -- especially the computer generated audio. But it can not replace Google. It is fine for a quick summary of a topic. But I am not able to go deep into a topic and dig for obscure facts since I am not able to type in long phrase into the search bar.

H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

BlissfulWriter, I agree...although interactive is great...Google gives you more thorough results to find what you really want to know.

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