Siloing Your Website Information
The Term “Siloing” as it applies to website optimization, refers to the practice of creating pages within your website that are specifically designed to serve a specific keyword function. To put the term into a more tangible definition, picture in your head a silo on a farm.
Silos on farms are created for storing grain, corn, wheat and other products that a farmer will sell at a market. In order to ensure that what he is selling to his customers when he empties his silo and takes it to the market is grain and not wheat, a farmer will take special care to make sure that only grain is stored in a specific silo, and that other products are stored in other specific silos. A farmer never mixes “grain” with “wheat” in his silos…and you should never mix your keywords in yours.
Start thinking of your keywords as products that must be stored in a specific silo. In order to ensure that you are bringing the right product to the market when it comes time to sell it, you must store only one keyword in a specific silo at any given time. This allows for maximum keyword effectiveness.
The search engines will pick up on the fact that you have a dedicated page (a silo) on your website that is about a specific keyword phrase, and this allows for a quicker and more efficient indexing of your site for a given keyword term.
Use “Siloing” as a method of organizing your keywords for search engine optimization when marketing your website and you will see results in the search engine results pages quicker than you can imagine.
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