Twitter For Business: 5 Common Twitter Mistakes

Twitter Practices

There are 5 common mistakes for companies.
There are 5 common mistakes for companies. | Source

Social Media

Social media is playing a growing role in businesses as a way to network with clients, make new connections, and increase recognition of their own brands. Twitter in particular is a great tool to use as it operates quickly, Tweets are succinct, and millions of people use the network daily.

Yes, daily.

With an audience of so many people available at one's own Tweeting hands, however, costly mistakes can also be made. Here are 5 common Twitter mistakes for businesses to avoid in order to achieve networking successes.

Hashtag Overload

Twitter hashtags are valuable keywords you add to Tweets that increase their visibility within search categories and for your Followers who are browsing their streams. Use a hashtagged word in your business Tweet and you could see views double, triple, and more, if you have enough connections to help you.

A common mistake is piling on too many hashtags; I call this strategy "hashtag overload". Here is an example a Tweet that illustrates what NOT to do:

"Today I #sold the #first #chocolate bar at my #company. #Woohoo!"

There are four hashtags used here. Twitter's Best Practices suggests using two hashtags per Tweet at most. I have personally seen three or four hashtags in a single Tweet. Why the restriction? Use too many of these keywords and your Followers could become both annoyed and confused. They may just hit the Unfollow button to stop the annoyance. You have lost potential new clients and perhaps other helpful business connections too.

Hashtags: Less Is More

Limit the number of hashtags used per message.
Limit the number of hashtags used per message. | Source

New Followers, Not Related Followers

Another common mistake for companies is to hit the Follow button for a large number of Twitter profiles in as little time as possible. The short-term goal is to bulk up the company profile, spreading the word about the company with new Followers. A problem with this approach is that the growing number of followers do not carry any business advantage. Let me explain.

Quality Is Better Than Quantity

Be selective about who you connect with online.
Be selective about who you connect with online. | Source

Yes, your business may get the #teamfollowback followers, who will connect with any Twitter profile they can. Most users, however, are more stringent in who they choose to follow and seek out other users with similar interests and goals. If your company relates to the writing industry, for instance, you may want to connect with profiles of authors and publishers.

If you instead simply follow any user you come across in the Twitter universe, you could wind up connected to users who are not interested in your products/services and who you are not particularly interested in either. You may have a huge number of connections but you have not helped your company. Consider how much time it takes to go through all of those newly added users and Unfollow the ones you no longer want to connect with online. Save yourself the trouble and time by being selective as to whom you follow.

Balance Your Twitter Feed

There is more to Twitter than dollar signs.
There is more to Twitter than dollar signs. | Source

Selling, Selling, And More Selling

The third common mistake of businesses is being overly promotional in their Tweets. While the end goal may be to sell "X" number of books, you need to balance selling books with other content to keep your followers interested in your Tweets.

Refrain from only sending Tweets that advertise your book or other company item. Followers will become annoyed by the promotional image if it is too overpowering and will either ignore your Tweets or press the Unfollow button. Your business then loses those connections.

Balance out your advertising Tweets with quotes, informative articles that relate to your business but are not overly promotional, and Retweets of related content by other users. You will gain reader interest and spread word about your products and services.

Hey You, I'm Cold Calling You!

An overly promotional approach taken by some companies is to target select users and Tweet them directly about their own companies' products and services. I have received a few of these messages myself.

The message appears in my "Mentions" notifications page as it includes my user name, such as @username. Imagine a likely scenario: the mentioned user reads the message, is annoyed by the advertisement, and easily clicks the profile's Unfollow button. Easy.

These Tweets can be compared to "cold calling". Businesses are using the Twitter stream instead of a telephone to send out their promotional spiels. Heads up: if we aren't looking for the information, we don't want to be bothered by an in-our-face social media message. Avoid overly-promotional and aggressive kinds of Tweets to keep a highly-regarded profile.

Does Your Company Have A Twitter Profile?

See results without voting

One-Way Interaction

Another common mistake is to Tweet out content without responding to any incoming messages.

One-way interaction is isolating for your followers. They may send your business questions about your practices or have suggestions on ways to improve your products and services. Companies are less effective when they continually sent out Tweets without interacting with their Followers.

Users may feel their messages are being ignored by the company. Poor customer service is a poor reflection on the business. As well as sending out Tweets, remember to take time to read your Mentions feed and watch for any Retweets. Reciprocate the activities to help build connections with potential business clients. Users will appreciate the time taken to reply, no matter what is the size of the company.

Use The Business Tips

Avoid aggravating other Twitter users.
Avoid aggravating other Twitter users. | Source

Best Practices

When you take time to avoid the 5 common Twitter mistakes, your actions will likely be more effective on Twitter at meeting your goals. Take time to interact with Followers, using two-way communication on the social media network. Balance out advertising messages with quotes and other related information, and avoid sending "cold calling" messages. Also, limit hashtags to two per Tweet. Remember that quality interactions on Twitter can effectively build your connections to help you reach your business goals!

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Comments 78 comments

DDE profile image

DDE 3 years ago from Dubrovnik, Croatia

Twitter For Business: 5 Common Twitter Mistakes, informative and so well pointed out on the mistakes made by individuals. A useful, hub to many online workers.


Miche 3 years ago

Thanks Christy. Now I get the hashtag thing. Can you believe I never even knew what they were for?


ChristyWrites profile image

ChristyWrites 3 years ago from British Columbia, Canada Author

Thanks Billie for the great feedback! I hope to share more social media tips soon :)


Billie Kelpin profile image

Billie Kelpin 3 years ago from Newport Beach

Thanks sooo much. Very helpful. I have a company that creates online edcaational and trivia games, but I also want to sell my children's book. I notice I get lots of followers because I used the name of my book and my since "puppy" is in the title, I get lots of dog followers out of nowhere. Hey, wait. I should create a dog game! Thanks so much for this informative hub. I know I'll keep coming back.


ChristyWrites profile image

ChristyWrites 3 years ago from British Columbia, Canada Author

Billie, thanks for your enthusiastic comment. I am happy to share my experiences here. Feel free to connect with me on Twitter, I am @christybis.

Hi Glenn, yes limiting hashtags is a good idea and still gets your tweets to many users on Twitter. Take care.


Billie Kelpin profile image

Billie Kelpin 3 years ago from Newport Beach

Christy, thank you so much for answering my question and directing me to your hub. It has been extremely helpful! I noticed an immediate increase in visitors through looking at my google adsense reports. I think your "Best Practices" review at the end of your article is extremely helpful to the readers. I'm going to read this again and again. THANK YOU!


Glenn Stok profile image

Glenn Stok 3 years ago from Long Island, NY

I've been putting too many hashtags in my tweets. Thanks for the advice to limit it to two.


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

Boundary, agree that sending the same info on a loop probably isn't advisable! Have you sent that company a tweet to advise? The business should read this hub!

Bill, CC, and Rustic, thanks all for the great comments! I am smiling at your compliments and hope I live up to the expectations :) I enjoy writing about technology so it's great to have a motivating group of comments to read!


boundarybathrooms profile image

boundarybathrooms 4 years ago from Colne, Lancashire, UK

Some great advice here! We've had a company Twitter account for quite a while now and I hate it when I see other companies being overly promotional and not connecting with their customers at all (afterall, if you don't want to connect with your customers then why be on Twitter).

When it comes to quotes though, as with hashtags, moderation is good. One company tweeted at least 5 quotes a day, but they seemed to be from a pool of only around 20 quotes so you just got the same boring quotes day in day out. Thankfully they've stopped doing it now, but their Twitter account is still overly-promotional, boring and bland.


bdegiulio profile image

bdegiulio 4 years ago from Massachusetts

Hi Christy. I need to improve on how I use my twitter account. I can always count on you to come up with useful tips to assist all of us. Thanks for being such a help with all of this internet-technology stuff. Bill


cclitgirl profile image

cclitgirl 4 years ago from Western NC

You're like the internet goddess. I love your hubs on all this technology stuff...keep on rocking. I'll have to tweet this, you know. :) Voted and shared.


Rusticliving profile image

Rusticliving 4 years ago from California

I haven't used my tweet account to it's best capacity, but this hub is such a great outline of info and help on the proper way to use it, especially since I primarily use it for my business. Thanks Christy.... Great job.

Thumbs up..shared..and definitely bookmarked. Lisa


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

LOL Jackie! That is hilarious that Martha Stewart followed you, likely so she could see if there was bad publicity coming! Hmmm I wonder what your next hub will be!


Jackie Lynnley profile image

Jackie Lynnley 4 years ago from The Beautiful South

I don't really know a lot about Twitter so thanks for this. I did have Martha Stewart following me there several month I assume because I had a hub putting her down for badmouthing Rachael Ray. lol I finally got tired of the hub though and dropped it and haven't seen Martha's name in awhile so assume she dropped me. Hm, who else could I write about?....


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

Manthy, you are quite right. Quality is important on Twitter and generally with connecting online. Glad to help you!


manthy profile image

manthy 4 years ago from Alabama,USA

I learned a lot about twitter from this I have been a member for awhile but I do need to pick a better quality of people to follow & followers.

Thanks - I'm headed to your other link about getting more twitter followers,but I'm thinking QUALITY


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

@Annette, thanks for the great support of this hub and glad you will be following the advice!

@Cyndi, thank-you as well for taking time here!


Cyndi10 profile image

Cyndi10 4 years ago from Georgia

Great advice. I'll keep all in mind as use Twitter. Take care.


Annette R. Smith profile image

Annette R. Smith 4 years ago from Orlando, Florida

Hi, Christy. Twitter is one of my favorite social media sites, although I don't utilize it as effectively as I could. Your "5 common Twitter mistakes" will be useful as I continue to use the service and grow my following. Voted up and shared!


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

Thank-you @tobusiness and @Audrey for your enthusiastic comments. Here to help and glad you both find the information useful.


tobusiness profile image

tobusiness 4 years ago from Bedfordshire, U.K

Enlightenment at last!!.. I use Twitter for my hubs and website, but I'm sure there are so much more I could do with it.

A very useful informative hub, no less than we've come to expect from you. :) Voting up and sharing.


AudreyHowitt profile image

AudreyHowitt 4 years ago from California

This so reinforces that Twitter can be used to actually reach out and touch someone instead of as a tool to bombard--Thank you so much for the tips!!!


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

Glad you find the information helpful for you @Lee and @Icyents


Icyents profile image

Icyents 4 years ago from Michigan

great tips about Twitter and nice to know that.


Lee Tea profile image

Lee Tea 4 years ago from Erie, PA

New to Twitter as a means of promoting both my business and my hubs - this was helpful. Thank you thank you!!


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

Yes Brett, you are right about the Twitter feed getting busy as our followings grow! Twitter is one of my fave social media networks. Glad to be connected with you on a few of them! Thanks for the vote, share and for the invite to the Pinterest group too :)


Brett.Tesol profile image

Brett.Tesol 4 years ago from Somewhere in Asia

These are useful tips for business users! I do tend to follow back those that follow me, but then I both write about and am interested in a pretty broad range of subjects. That said, when followers are in the thousands, your twitter feed can get BUSY! lol

Shared, up, useful and pinned to 'Awesome Hubpages'


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

Hi Eddy, thanks for connecting here and for the comment too. Hope you are doing well on Twitter too!


eddy4me profile image

eddy4me 4 years ago from Wales.

Interesting and useful;thanks for this one.

Eddy.


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

Chuck, well now your 38,000 Twitter followers will appreciate you more! Glad to help you, and thanks for the share too


Chuck Bluestein profile image

Chuck Bluestein 4 years ago from Morristown, AZ, USA

Maybe I should read Twitter Best Practices. I have been committing #hashtag #overload #with #as #many as #6 #hashtags a #tweet. What would I do without you, Christy! I bet a lot of my 38,000 Twitter followers will like this article.


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

Oh yes, quicksand I notice that too! Yikes!


quicksand profile image

quicksand 4 years ago

Lol! I've noticed some Twitter-cats using hash-tags after every word, and in every tweet too!


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

Thanks IntegrityYes, nice to have the vote!


IntegrityYes 4 years ago

That is extremely informative,Christy. I voted up.


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

Thanks @jainismus for such a loyal following.

@dwachira, Twitter is one of my main social media platforms so I am happy to share my knowledge. Thanks for the read and vote too.


jainismus profile image

jainismus 4 years ago from Pune, India

Thank you Christy for sharing the useful tips.


dwachira profile image

dwachira 4 years ago from Nairobi, Kenya

Very useful information on Twitter, am not very active on Twitter but most of the information you've shared here is very useful and can apply all through especially on use of hash tags. Voted up.


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

@AK Turner, glad you find the read helpful for you!


A K Turner profile image

A K Turner 4 years ago from West Yorkshire

great article, thanks for the tips!


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

Thanks @creativeroy, glad you find it helpful for you on the social media network!


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

@Theresa, glad to help! I figured not everyone knew these pointers... yet!


theresa braun 4 years ago

Thanks so much! I am apparently using too many hashtags and didn't realize that was annoying! You have probably saved me from some unfollows--hopefully it's not too late. :-)


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

@ThatGrrl, Yes I wrote this after seeing mistakes over and over again. I see people learning and that is great! I just connected with you on Twitter as well after seeing your Twitter link on your HP profile. Take care.


That Grrl profile image

That Grrl 4 years ago from Barrie, Ontario, Canada

I agree with all your points. Too many people are getting it all wrong.


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

@CloudExplorer, I think some people under-value Twitter. If used correctly, it can really broaden your connections and help you reach more people. I appreciate your thoughtful comment, vote, share, and insights too.


CloudExplorer profile image

CloudExplorer 4 years ago from New York City

I love the way you put this twitter hub together, it goes to show that you truly know your stuff and in a huge way. You know, I never really liked twitter much.

Now your hub here does indeed help us all to make it appear much more understandable, and not only for companies but also for individual users just looking to grow an effective communications there, with those whom they located and chosen to follow as well. Great job! Voted up and getting shared.


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

@penlady, I see the mistakes every day so I'm glad you're helping me to share the information. I appreciate it!

@Trinity, Glad to hear and I wish you much success Trinity.


penlady profile image

penlady 4 years ago from Sacramento, CA

Thank you so much for sharing this excellent information. You're so right about following people with the same interest as yours.

Unfortunately though, I don't think this is common practice on Twitter. I'm sure your hub will help them do better on this practice. That's why I'm tweeting it; along with voting it up and useful.


Trinity M profile image

Trinity M 4 years ago

Great hub Christy. Very useful advice; this information is invaluable from a business perspective. Voted up and useful.


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

@PurplePerl, Having multiple Twitter accounts could become a lot to handle if there are many followers. I'm glad you find the information helpful!

@mollymeadows, Great to hear this is helping you with your journey!

@Kelley, I hope to write more on related topics. I'm pleased with the positive feedback and wish you much success :)

@Victoria, Glad to hear! Thanks for stopping by to read and comment.

@Peggy, I know I share your work as it is very useful. You are right that when we share other hubbers' works we are in turn helping the website and our own work :) Thanks for the comment and share!

@Rose, I appreciate that, thanks.

@Singernurse, you are quite right. Sharing a variety of content is important. I appreciate that you added that point here :)

@Sholland, all the best in the social media world my friend!


Purple Perl profile image

Purple Perl 4 years ago from Bangalore,India

Thanks for this excellent guide. Following people with common interests makes sense. How about having more than one twitter account for different interests?


mollymeadows profile image

mollymeadows 4 years ago from The Shire

I am just learning Twitter and need all the info I can get. Thank you for demystifying it for me. :-)


kelleyward 4 years ago

Although I'm not new to Twitter I haven't become very active there yet. I'm just starting to understand hashtags and made a couple of the errors you stated here. Thanks for sharing your knowledge on Twitter. Voted up, useful, and shared! Kelley


Victoria Lynn profile image

Victoria Lynn 4 years ago from Arkansas, USA

Thanks for writing this, Christy. Great points! I'm pretty new with Twitter, so this is really helpful!


Peggy W profile image

Peggy W 4 years ago from Houston, Texas

In the beginning I only tweeted my own hubs before I knew any better. Now I tweet other people's hubs much more frequently (probably a ratio of others compared to mine at a 5 or even 10 to 1 ratio. I can only hope that some of them do the same for me. It is another way to advertise good hubs and get the word out about what we do here at HubPages. Voted useful and interesting and will definitely tweet + share with my HP followers.


randomcreative profile image

randomcreative 4 years ago from Milwaukee, Wisconsin

Great topic for a hub! These are all excellent points.


thesingernurse profile image

thesingernurse 4 years ago from Rizal, Philippines

I've never seen the potential in twitter until I decided to work on a separate blog site, which I aim to transform to a self-hosted one in the near future. I have observed that to keep your followers interested, you have to:

* Write quality contents, so it won't be a shame to post them once every single day; and

* Look for videos and other media pieces that can spark their interest

And of course, you are quite right to emphasize more on the social aspect of twitter. In the first place, such website was created for online interaction. While it can be used for business agendas, entrepreneurs should not defeat it's primary purpose.

Great article. One good read to start my day. :)


sholland10 profile image

sholland10 4 years ago from Southwest Missouri

I am guilty of too many hashtags... I will watch out for that. I love thanking people for retweeting my hubs, and I love getting thank you's from those I retweeted.

Great advice. Thanks for writing it! :-) Votes and shares!


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

@DSDuby, add the hashtags if they do add meaningful words to your messages. If not, you do not need to add them. Thanks for the votes and for stopping by to read!

@Sunshine, Awe, thanks my Twitter-pimping friend :)

@dwachira, You are right that sometimes Retweets and other interactions are overlooked or taken for granted. I appreciate that you took time to read these concepts and your thoughtfulness as well.

@Josh, I'm pleased that my hubs are useful here. The feedback is wonderful, including your comment :)

@Rusticliving, Excellent! I'm honoured that you will use my hub as a reference and glad to connect with you as well.

@vocalcoach, Wow. I love your hubs and so your comment means so much to me. Thanks to YOU as well.

@rfmoran, great feedback. I also get the RTs but you are right that is when the connections are strong. Are your two highest sources of traffic from Google and FB? That is what I have found.

@thecrazzykylex, Glad to hear! You may want to reinvest some time in the network again. Have a great day and thanks for the comment.

@editorsupremo, Glad to hear it! Best of luck to you in the social media world :)


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada Author

@jainismus, Thank-you!

@Jane, We all make mistakes as we are learning and I am no exception. You are doing great and making those connections is so important! Thanks for the read and comment :)

@How to, Retweets are a great way to get more views. It sounds like you are on a great path as a writer, very good!

@WhydThatHappen, LOL no but I wanted to focus on a group to offer specific details here. Thanks for the comment and read.

@Rebecca, I wish you much success in the social media world :)

@Denise, I'm glad to help explain the hashtags more for you. Thanks for the positive comment.

@Teaches, please let me know if you have questions. Start slow and if you feel overwhelmed just take a break and start fresh the next day. Best of luck to you my friend xx


DS Duby profile image

DS Duby 4 years ago from United States, Illinois

Great Twitter advice Christy, I'm actually guilty of not using any hash tags in my article tweets perhaps I will start. Voted up, awesome and useful.


Sunshine625 profile image

Sunshine625 4 years ago from Orlando, FL

Amen and I agree with all of your tips Christy!! Well done!!


dwachira profile image

dwachira 4 years ago from Nairobi, Kenya

That "One-way interaction" is very real. As good social network users, we should also let the other parties talk and no talk always. When your followers tweet, take time to respond. But how many users do that. Thanks ChristyWrites for reminding us. Voted up and useful.


josh3418 profile image

josh3418 4 years ago from Pennsylvania

This is incredible, very informative! Thanks so much Christy! You seem to come up with awesome and relevant topics for all of us hubbers! Thanks again, voted up and shared! :)


rfmoran profile image

rfmoran 4 years ago from Long Island, New York

Another comment Christy. Twitter accounts for the third highest numbers in my traffic, second only to Google.


Rusticliving profile image

Rusticliving 4 years ago from California

Excellent hub. I am a sponge when it comes to tutorial hubs. I print, I read and I try to execute to the best of my ability. Thank you for sharing this hub on Tweeting.. I've done it for awhile now.. but never really knew the value in it. This will help me alot! Thumbs up! Lisa


vocalcoach profile image

vocalcoach 4 years ago from Nashville Tn.

I've been on Twitter for a long time and now at long last I understand the process. Thanks to you! I'm sure their are many more like me out there so I will be sure to share this. FANTASTIC hub. Holding on to this one. Up, useful, awesome and interesting.


rfmoran profile image

rfmoran 4 years ago from Long Island, New York

Excellent as usual Christy. Voted up and useful. As a serious Twitter user, I totally agree with your points. You have to provide VALUE in your tweets, otherwise people ignore you. I now have enough friendly followers that when I send out a nakedly promotional tweet selling on of my books it gets retweeted like crazy. That's the power of effective social networking.


thecrazzykylex profile image

thecrazzykylex 4 years ago from Incredible India!

Great tips, Christy! no matter if I use Twitter no more. Overuse of Hashtags is very new to me and so informative. Voted up!


editorsupremo profile image

editorsupremo 4 years ago from London, England

Excellent tips for twitter business users. I will definitely bear them in mind the next time I tweet.

Thanks for sharing and also voted up!


jainismus profile image

jainismus 4 years ago from Pune, India

Great tips, thank you for sharing.


Jane Carroll 4 years ago

Very informative article. I know I have been guilty of some of the things to avoid as I learn my way around Twitter...so good to have some concrete information to help me along the way. I do find that I am starting to build some solid relationships there!

Thanks for the info!


How to - Answers profile image

How to - Answers 4 years ago from Ireland

Very interesting and useful tips and advice about using Twitter. I find when I publish an article and then Tweet it I do get a lot of new readers.

Your advice about followers is spot on!

I am a writer so only followed other writers and publishers. I get a lot of re tweets too which are invaluable for getting my work read.

Shared on Twitter and voted useful and interesting


WhydThatHappen 4 years ago

Good info- it seems like businesses purely make these mistakes, lol.


rebeccamealey profile image

rebeccamealey 4 years ago from Northeastern Georgia, USA

I need to learn more about twitter! Thanks for writing about it!


denisemai profile image

denisemai 4 years ago from Idaho

I'm not a company, just a freelance writer. The Twitter thingy is confusing to me. Thanks for the helpful info. Especially the whole hashtag rigamarole. I sometimes see tweets that are nothing but hashtags and I just skip them but I'm nervous to use them. Your explanation about what they are for is enlightening. Very good, well-written hub. Thumbs up!


teaches12345 profile image

teaches12345 4 years ago

I still haven't gotten into Twitter yet, but this week as I am off for break - I am going to look into it. You have convinced me of it. Great information and advice on using Twitter for business.

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