Understanding How The Google Panda Update Affects Your Site

With the Google Panda update, many sites have seen their page rank and visitors decrease. Unless search engines rank your site high, steady or increased traffic is almost impossible. The update targeted sites with poorly written and outdated copy. This meant sites typically used to writing quick articles filled with keywords found themselves near the bottom of the search pile.


The Panda update has actually been a series of updates and tweaks with more on the way. While it has cleared many spam sites from the search engine ranks, the downside is many legitimate businesses and websites were washed away with them. Luckily, Google has stated exactly what they are looking so sites can plan and revamp accordingly.

What Google DOESN'T want

The first thing to take notice of is what Google doesn't want. Once you understand what aspects of your site Google penalized you for, the easier it is to fix the problem and start ranking higher again. Sites who have followed Google's advice have been quickly rewarded with higher page rank and increased visitors. Basically, if you take care of your site and follow the rules, you will do well.

Content Really Is King!

Content is the be all and end all of this update. While sites filled with nothing but advertising were cut out as well, content was the main factor in the Google Panda update. Your starting point for truly understanding why the update affected your site should begin with evaluating your existing content.

Content evaluations are broken down into two major categories: grammar and usefulness. Score high in both categories and you're set. Fail in one or both and your site will find itself struggling.

What does Google Panda look For?

The grammar aspects Google Panda took into consideration are as follows:

  • Spelling
  • Sentence structure
  • Flow
  • Awkward keyword placement
  • Native language

Google Panda and Spelling

Spelling is probably the most obvious to catch. A few misspelled words won't hurt you. Google understands mistakes happen. Consistent spelling problems come off as unprofessional and hastily produced. In Google's eyes, this screams spam.

Google Panda and Sentence Structure

No one, not even Google, expects your sentence structure to be perfect. However, it should have basic noun/verb agreement, no fragments and few if any run-ons. Basic sentence structure helps the reader understand your content better, so they absorb the information easier.

Google Panda and Flow

The overall flow of the content is important as well. Stringing together a bunch of facts without any flow makes the content choppy and hard to digest. Since Google is after a visitor oriented, instead of search engine friendly, sites, flow is vital. If you have a hard time reading it out loud as if you were giving a speech, it needs more work.

Google Panda and Awkward Use of Keywords

While everyone has heard that keywords are important, awkward use of keywords does more harm than good. If the keyword doesn't fit into the flow of the article or content, don't use it. It is better to use a variation of the keyword than try to cram it in where it doesn't belong or make sense.

Google Panda and Native Language

Many people try to produce content that isn't in their native language, without being able to speak or write well in the other language. The result is articles full of the above issues. Sticking with a person's native language or using professional translation services works much better.

Other Factors Google Panda Considers

Google Panda also looks at the following factors to determine if content was truly useful or not:

  • Article length
  • Facts
  • References and resources
  • Original content
  • Insightful analysis
  • Article quality
  • Share worthy

While article length isn't the most important factor, it makes a slight difference. An article that is too short is more likely to provide a teaser instead of any real information. It looks hastily put together and typically has readers moving on to content with more meat.

Facts are important. Content should always provide factual information. Visitors need a source they can trust. One way to help prove facts is with credentials, if you're an expert, or include references and resources with your content. The less visitors have to double check, the more likely they are to keep returning. Google Panda takes this into consideration.

Sites filled with duplicate or similar content have been hit hard by Google. Instead of rewriting on the same topic, Google wants original content. This doesn't mean you have to reinvent a topic, but it does mean taking a different approach. It can be as simple as expanding upon general topics, providing insightful researched analysis or ensuring all content is full of useful information.

The overall article quality is the most important aspect. Does the article seem to be well edited? Is it long enough to answer the searcher's question? Does the visitor stay to read the article or skip to a different website? Article quality keeps visitors on your site. Since Google Panda is using the views of visitors as part of the algorithm, it is important to impress visitors and write for them. The object is to provide “share worthy” content visitors will want to share with friends and family.

How To get Out of a Google Panda Crisis!

The best way to make certain your site meets all of the requirements is through professional copywriting. You save time and hassle by having your copy written correctly the first time. Exquisite Writing prides itself in being able to provide only the best copywriting for all types of websites. Whether you need rewrites of existing content or new content altogether, we are here to meet your Google Panda needs.

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by Julie-Ann Amos, professional writer, and owner of international writing agency www.ExquisiteWriting.com

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Comments 12 comments

FloraBreenRobison profile image

FloraBreenRobison 5 years ago

I always read my writing out loud.One thing this helps me to do besides what you have already mentioned is to identify correctly spelt words that were not the correct words-something that will occassionally happen to me,because I type with one hand and have to look at the keyboard a lot. Spell check is great, but it won't identify wrong words.

nycgrl profile image

nycgrl 5 years ago from New York

Great hub, its funny because everything you say is common sense and something writers should be doing long before the Panda update. But some people will never learn. Voted up!

alocsin profile image

alocsin 5 years ago from Orange County, CA

Thanks for this clarification on Google Panda, which I didn't understand at all. Voting this Up and Useful.

FindYourSearch profile image

FindYourSearch 5 years ago from Las Vegas, NV

Great explanation of the big, bad Panda in a way that's easily understandable! A lot of it IS commonsense, but in the rush to get fresh content out there, people neglect the all-important step of making sure it is readable and free of errors.

celebritie profile image

celebritie 5 years ago

You did such a great job with this hub, love the pictures too!

KoffeeKlatch Gals profile image

KoffeeKlatch Gals 5 years ago from Sunny Florida

Great hub, full of important information and tips. Raated up and useful.

PWalker281 5 years ago

This is an excellent explanation of what needs to be done to make sure our hubs and other online content conform to the Google Panda update. Rated up and useful!!

Londonlady profile image

Londonlady 5 years ago

So is Google Panda basically the new way Google will rank our websites?

Hello, hello, profile image

Hello, hello, 5 years ago from London, UK

Very detailed and well laid ut hub.

Julie-Ann Amos profile image

Julie-Ann Amos 5 years ago from Gloucestershire, UK Author

Yes, it seems here to stay unfortunately for some sites!

sivklemets 3 years ago from Los Angeles

Seems Panda is here to stay, I'd heard the name used before but did not realise what it was all about. Thanks for the heads up, I'm off to beef up my hubs now, as I would hate any of them to become bamboo for the Panda to chew on!

cassidy247 profile image

cassidy247 3 years ago

Very useful hub, thanks for sharing!

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