Walk Off The Earth – Musicians & Marketers - Use Youtube Viral to Success

Free Marketing and Social Networking WORK!!! #FYP


A success story of 5 creative musicians and many hours of work... (but no advertising dollars spent) brought this band recognition the world over. The Band – “Walk Off The Earth” from Burlington Ontario. (Burlington - just an hour away from my home town of Port Dover Ontario)

Walk Off the Earth made a simple you tube video that received over 44 Million hits in just one month. Their video was uploaded on January 5th 2012, and now at the time of my writing February 3rd, this video has reached 45,937,736 hits.

As of March 29th 2012 - 80,740,198 hits.... Not bad eh! .. Read On!

As of May 24th 2012 - 110,929,606 hits

As of June 23 2013 - just 18 months later "151,288,889" hits.

Still adding hits - As of July 31 2014 "159,574,258" .... 8 million more in last year. Awesome job.

Walk Off The Earth accomplished an amazing feat!

Playing a Gotye cover song called “Somebody That I Used To Know”

Walk Off the Earth's Amazing Video

looping and crazy fun

Was it Over Night Success?


To the untrained eye, all this appears to have happened in under a month, but a careful review shows the dedication, energy and love these young musicians have put into their videos and music. They been at it for some time too. Not just a few minutes or this successful month. They have planned and worked hard for this! They developed a love for their You Tube and Face Book fans and were both dedicated and loyal to them. They were as passionate about their fans "fun" as they are passionate about music and to their dreams. Dreams of being full time musicians.

Friends - "They deserved this break! They truly worked for it!"
They have been creating professional, creative and entertaining videos for a few years. They developed a style of their own, with imagination and fun. The work and dedication to their fans brought them a "You Tube and Face Book" following of dedicated fans. The fans were dedicated to the group, because Walk Off The Earth continually entertained and rewarded their fans with quality music and lots of fun.

Why did the loyalty go both ways? Because that is the way Walk Off The Earth built it!

Walk Off The Earth created video clips doing many cover songs. They covered songs that were already somewhat famous, but also other songs that were not so popular.. And, I might add, from many styles of musicians. They even rewarded fans by doing videos of requested songs..... See they LOVED their fans and were dedicated to them as much as they were dedicated to the music they played.

Therefore - By recording many cover songs and being creative with their use of you tube video clips, they developed a loyal following who loved to share the videos with friends.

If they had only shared original tunes, you can be certain the following they developed would not be nearly as great. What they did was - they "capitalized on the familiar", plus focused on being entertaining with their videos. But most importantly they "WORKED" at developing a fan following!

NOTE - they DID NOT CRAM "ONLY" ORIGINAL TUNES down the listeners throat... rather, they made a lot of fun videos worth sharing..... and so the fans shared - - - - thus their "fan / friend list" grew and grew.

See - THE POWER OF DUPLICATION to understand this principle in depth.

Simply "They put together videos of not only quality music, but also quality entertainment. Kept it familiar and fun. They talked to their fans on their videos, making it personal to the fan. Thus the fans shared their video clips on face book making the bands following and popularity climb" ....... As the fan list grew "Then and only then" did they start promoting their original songs with more aggressive actions.

Marshall, Gianni, Taylor, Joel and Sarah are all dedicated, "Fan Loving Musicians" who capitalized on You Tube and Face Book... both free marketing tools.

Awesome!!!

The Video took them to TV = WOW


Ellen Degenerous picked up on the You Tube Sensation and invited them perform that famous song the way they did it on the video. Live and on camera, on an unfamiliar stage, "All Five On One Guitar". Live meant "No Second Take".

So five nervous musicians, "JUST DID IT". And they pulled it off.

Showing only a wee bit of nervousness and discomfort, with the on stage setting, Ellen rewarded the team with five Fender guitars and Amps. Ellen brought the guitars out joking they no longer needed to share one guitar.

Following Ellen, CTV news (Canadian News) aired their story.

Sarah Smith With The Joys

Marija with Shadowstalk

Now more on the marketing fun :-)


I'm a music lover, sing and play for fun myself.... so this story makes me smile. But I also LOVE Marketing and Networking! I was made aware of the video almost the day it was up loaded to You Tube. January 5th 2012.

So here I am..... "Watching and following this success story of viral marketing unfold".... along with great music.......

Well, it got me so excited I stopped procrastinating and wrote this hub. LMAO

Naturally, since I love both music and marketing, I can't stop here.

There is another two singers who I absolutely love that I am going to plug now.

Sarah Smith and Marija Smolcic.

Both of these Gals have amazing voices that I love..... but more than that! Lucky me, I have got to know them both as friends and I can say I deeply care for them both. Their hearts and souls radiate warmth, passion and a love for living that expresses itself in their music.

Sarah Played with The Joys , now going on a solo career. She is not sure yet if The Joys will be back, but the fans will sure be pushing for it.

Marija plays with Shadowstalk and records many of her own songs personally as demo's as well. Marija writes amazing lyrics. Deep touching stories on one hand and energetic rock songs on the other. Having overcome a hearing impairment.... well you do the research, the stories can be found her links.

Both Sarah Smith and Marija Smolcic can sing, write, play and entertain. Go check'm out.

My closing comments

No matter what you market - no matter what you do in life.... do it with passion... do it from the heart like the above musicians have shown. Put your whole heart into who you are. Learn the POWER OF DUPLICATION and then make it work for you.

Like I said in a previous hub - "We need to stop making such a huge deal about manufacturing "things" and we have to start making a big deal about building character. Build a new man from the inside out. No longer running from who we are inside."

One last Comment --- if you enjoy all the artists on this hub - do two things.

1- Promote their songs by sharing the links

2 MOST IMPORTANTLY --- Follow their links and download at least one of their itunes or MP3's..... come on -- you got more than 3 bucks of fun just spending the time reading this hub.... LOL

This hub is not only about music, networking, marketing and success..... it is about more than that. It is about Being Human Again.

Therefore that leads to

3 - If you enjoyed this Hub..... "share it"... and vote it up too! If you know a musician personally or have friends that do, share this hub on your Facebook Wall..... giving musicians ideas to promote themselves better will add to everyone's entertainment as well. So PLEASE SHARE if you love music and support LIVE MUSIC.

Love - Light - Laughter!

Neil

PS - Attention Musicians - need some recording done??... check out The Grove Productions

Final Song - Marija sings "Human Again"

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Comments 26 comments

Connie Smith profile image

Connie Smith 4 years ago from Tampa Bay, Florida

Good for them, Neil. When the competition is stiff like it is in the music biz, a gimmick can be the answer -- if it doesn't compromise the integrity of the group or their music. This gimmick only showcases their incredible talent. So glad that they are being noticed int the right places. They deserve it.


Neil Sperling profile image

Neil Sperling 4 years ago from Port Dover Ontario Canada Author

Connie - You bet - "Good For Them" .... not sure I would cal it a gimmick - it was hard work - talent and focus!

Thanks for taking time to read and to comment.


Connie Smith profile image

Connie Smith 4 years ago from Tampa Bay, Florida

You are right, Neil. They really are great and I wish the only the best and brightest future for them all.


Angela Blair profile image

Angela Blair 4 years ago from Central Texas

The musicians you've discussed in this Hub prove one can "make it" in the music business by other than tried and true methods -- coloring outside the box with originality and intent pays off. Great read and voted up! Best, Sis


Neil Sperling profile image

Neil Sperling 4 years ago from Port Dover Ontario Canada Author

Connie - Thanks!

I wish them, the best too!


Neil Sperling profile image

Neil Sperling 4 years ago from Port Dover Ontario Canada Author

Angela - Absolutely one can make it. Dedication, creativity and persistence combined with the most important ingredient... "Passion"

That is the secret to making it in any line of business or personal life ambitions. Thank you so much for reading and commenting.

Bro :-)


Cre8tor profile image

Cre8tor 4 years ago from Ohio

I love music and I love that I got to be introduced to these musicians. I was shocked I hadn't already at least seen them on Ellen, FB, or YouTube. I like the focus of positivity, dedication, and just going for it. Thanks for sharing.


Neil Sperling profile image

Neil Sperling 4 years ago from Port Dover Ontario Canada Author

cre8tor - Cool I good you introduced. :-) when i found walk off the earth, i spent 2 plus hours watching their well put together videos... talented use of You Tube. Glad you enjoyed.

Watch Marija and Shadowstalk as well..... she is gaining huge popularity. Awesome singer song writer.

Hope you shared the link to this hub on Face Book... we all can help out! Thanks for commenting! Rock on!


rebekahELLE profile image

rebekahELLE 4 years ago from Tampa Bay

What a great hub! I've never heard of them, but love the video and sound. I watch a number of cover artists on YouTube and am amazed at the talent and following that many of them have. I will give this a tweet and share it on FB.

I recently wrote about another cover artist on YT. It's pretty exciting stuff watching these YT stars being born.

Thanks for letting us know about this talented group of musicians!


Neil Sperling profile image

Neil Sperling 4 years ago from Port Dover Ontario Canada Author

rebekahELLE - I'm so glad you enjoyed..... and a huge thanks for the tweet... I'm off to find your hub... :-)


James A Watkins profile image

James A Watkins 4 years ago from Chicago

Thank you for this eye-opening Hub. What I cannot cypher is: how did they get that many people to watch it? I mean, what is the "trick" to YouTube? I have some songs on there but only hundreds of people have watched them, and I dare say, humbly, they sound every bit as good as this. How do 45 million find the song in the first place?


Neil Sperling profile image

Neil Sperling 4 years ago from Port Dover Ontario Canada Author

James - glad you dropped by. The answer to your question "how did they do it" is actually simple. If you watched their whole play list you would see they have been doing it for some time. All videos just a little different than the norm - and "ALWAYS" they talk to their fans.... so through face book - the duplication of the penny trick. Try this place one penny on day on of a month - double it every day and see what you have for day 31. - .01 - .02 - .04 - .08 - .... do that and see for yourself. the answer to your question = "THE POWER OF DUPLICATION combined with dedication to their YOU TUBE FANS" Give me your play list link James!


James A Watkins profile image

James A Watkins 4 years ago from Chicago

I have two of my songs listed under "Archdynamics" and maybe a dozen more under "tallhandsomegenius" :D


Neil Sperling profile image

Neil Sperling 4 years ago from Port Dover Ontario Canada Author

Cool - Thanks James - I'll look them up!


Deborah Brooks profile image

Deborah Brooks 4 years ago from Brownsville,TX

wow cool and I cant believe it... this is amazing.. I love it thanks for sharing

Debbie


Neil Sperling profile image

Neil Sperling 4 years ago from Port Dover Ontario Canada Author

Deborah - So glad you enjoyed this. It was fun to write and extra special as I love both marketing and music... thanks so much for taking time to express yourself in comment. thank you


alocsin profile image

alocsin 4 years ago from Orange County, CA

I think it's wonderful that the Internet allows musicians and other performers to bypass the gatekeepers and get their music out there. Voting this Up and Interesting.


Neil Sperling profile image

Neil Sperling 4 years ago from Port Dover Ontario Canada Author

alocsin - Yes - it is very much wonderful. Thanks for the vote up and interesting. Glad you enjoyed this hub.


Alex Jose profile image

Alex Jose 4 years ago from Cleveland, Ohio

Lovely hub...Voted up as beautiful.


Neil Sperling profile image

Neil Sperling 4 years ago from Port Dover Ontario Canada Author

Alex - glad you appreciated this hub. The music is awesome and the message of self promotion through creativity combined with the power of duplication is useful. Thanks for taking time to read and comment.


Cheeky Girl profile image

Cheeky Girl 4 years ago from UK and Nerujenia

Neil - this is one of my all-time favorite songs at present. it's not only catchy as heck. It's a miracle of music that a clever song could be played by all 5 band members... all on the same guitar! That guitar doesn't owe them a thing, I reckon! LOL! It is stripped down music and a hybrid song, not quite pop, or rock or ballad... but a bit of everything else. And there is a journey and story to the lyrics too. That's a lot for one song to be that good.

Great hub, Neil! Love your choice of hub with this! And going to share it on facebook now! Cheers!


Neil Sperling profile image

Neil Sperling 4 years ago from Port Dover Ontario Canada Author

Cassy - certainly is clever. I agree - song is stripped down, not pop rock or ballad - but the song somehow fits a lot of categories, but through a side door. LOL

Great Comment my friend... Great!! Thanks a lot for sharing too! Luv Ya my Friend.


Bettyoverstreet10 profile image

Bettyoverstreet10 3 years ago from Vacaville, Ca.

Thanks so much for sharing! And for following me!


Neil Sperling profile image

Neil Sperling 3 years ago from Port Dover Ontario Canada Author

Betty - I hope you enjoyed this hub and find the ideas herein valuable - I appreciate you taking time to comment... Thanks a million.

Glad to follow


Adventuretravels profile image

Adventuretravels 19 months ago from London UK

I love this band! They certainly do deserve success. I am very grateful to you for writing this hub because my 15 year old son is hoping to get into the music business and needs to learn so much about social networking -and guess who his teacher is ...me and I need all the help I can get!!! Shared.


Neil Sperling profile image

Neil Sperling 19 months ago from Port Dover Ontario Canada Author

Adventuretravels - musicians in general don't understand nor do they want to understand marketing. Your son is blessed to have you guidance ... thanks for your support Giovanna

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