What is SEO?

What is SEO?

What is SEO? SEO is an acronym for Search Engine Optimization, which means optimizing sites for search engines.
Who first used the term SEO (Search Engine Optimization) was the company Multimedia Marketing Group (MMG), from John Audette, who was meant to improve the position of a website in relation to its competitors in search results.

Search engine is a search engine such as Google, for example, where you search the content on the web. Optimization means (optimization) and refers to the study of problems in which we seek to minimize or maximize a function. In the case of SEO we maximize the function. When we talk about SEO techniques or SEO optimization, we mean that we do an optimization on the website for search engines, ie maximum visibility of the site to search engines.

The search engines store data from a site in their databases to show it in the search results. The position of each site in the search results depends on how it was understood by search engine. Several factors may influence the evaluation of each site to the search results.
SEO (search engine optimization) is a set of techniques applied in the HTML pages of a site, to make it visible and better understood by search engines. Are the SEO techniques implemented on the website that will facilitate the visibility and relevance of its contents to search engines.

Do not confuse marketing with sponsored links. Many companies promise to do a SEO work on the site, but actually will hire campaigns sponsored links to appear in the results of the first page. When you finish the campaign, the site will no longer appear at the top, until you start another campaign. The sponsored link campaigns and produce good results using another technique or strategy, SEM (Search Engine Marketing), and not SEO.

SEO techniques increase your site's visibility in natural search. The strategy of SEM is used to increase the visibility of the site in the sponsored links.

Why Invest in SEO? For your site to have a prominent position and to appear in the results of the first page of search engines, especially Google, where you type a phrase or a keyword related to your product or service offered. In addition to thus increase visitation, your brand loyalty and generate profits.

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