Who’s Linking to Your Site? Finding the Backlinks to Your Web Page

Backlinks search example.
Backlinks search example. | Source

© 2011 by Aurelio Locsin.

You may have written the most useful and beautiful web page on the Internet. But it will remain unvisited unless people can find it. One way visitors locate your site is by following links to it from other sites. These links are called backlinks. The more backlinks that your page has, the more likely that people can find it and visit it. Your effort also moves up in the rankings for search engines like Google.

One way to get backlinks to your site is by manually posting them on other blogs, forums or web pages. This exposes your writing to a audiences that may not know of your site. If they find your information useful enough, they may post links to it without your knowledge. Your website provider may also automatically index your page. To find the backlinks to your website, do the following:

1. Browse the Google search engine.

Though other search engines are available, Google is by far the most popular. It is also the program that Adsense relies on to calculate the number of potential searches to your website.

2. Enter the web page address.

Remove the http:// part and precede the address with the word links: (with the letter s and a colon (:) at the end) as follows:

links: <web page name>

Where <web page name> is the URL of the page you want to check. The following is an example:


3. Click the Search button to display the results.

The number of links appears at the top of the list. This examples shows 308 backlinks. The actual pages that link to your site are listed as well.

4. Page through the listed links.

This gives you some idea of how others are links to your page. Click a link that you find interesting or unusual.

  • If you think the site that is referring to your page inappropriate (such as from an adult or hate site), you can write the link owner and ask that your reference be removed.
  • If the reference is appropriate, which is more likely, you can write the link owner to ask if she’ll include more links to your sites. You might want to set up a backlink exchange. You offer to put links to her pages on your site, in exchange for links to your pages on his site.


The number of backlinks to a page does not correlate exactly with the number of visitors. But, in general, sites with many backlinks get more visitors. Sites with little to no backlinks get little to no visitors.

Though you can use this technique on any of your web pages, you may want to reserve it for those that do not receive enough visitors. If a specific page already receives many readers, there's little need to increase its backlinks.

Check the backlinks for pages that you do not own but that are either similar to yours or belong to your closest competitors. Find out where those links are located, and put links to your sites on those pages.

For ideas on increasing backlinks or visitors, check out my following articles:

More by this Author

Comments 93 comments

dappledesigns profile image

dappledesigns 5 years ago from In Limbo between New England and the Midwest

great hub! I just did it and it works perfectly.

molometer profile image

molometer 5 years ago

Nice work and very useful too. I have found my links in some very unusual places too.

alocsin profile image

alocsin 5 years ago from Orange County, CA Author

It also shows which hubbers have been kind enough to link to your hub. Thanks for stopping by.

anjperez profile image

anjperez 5 years ago

i like nuggets of info like this. i just did check my links. thanks!

anjperez profile image

anjperez 5 years ago

i am just surprised, they do not include facebook, twitter and blog sites.

anjperez profile image

anjperez 5 years ago

i just checked, if we use the trackers to post links to facebook or twitter and blog sites, they do not register as backlinks. that's what i learned. so instead of posting with trackers, it is better to share with the hub URL because it will register as backlinks. is this the case? just checking. thanks for your help.

alocsin profile image

alocsin 5 years ago from Orange County, CA Author

AnjPerez, I'm afraid I don't know. None of my Facebook links has a tracker, and they're not showing up either in Google. So maybe it's not the tracker at all. Perhaps somebody with more experience with this option and with trackers will read your comments and answer the question.

anjperez profile image

anjperez 5 years ago

you are right, alocsin. trackers has nothing to do with it not being seen. cos i tried linking using only the url. i still cannot see it when i search the links.

Ian Dabasori Hetr profile image

Ian Dabasori Hetr 5 years ago from Papua New Guinea

Very useful hub here. I need to get increase traffic to my hubs and this information adds to what I already know. Useful and voted up.

Millionaire Tips profile image

Millionaire Tips 5 years ago from USA

This is great information - I didn't know how to do this, and now I do. I did find a link someone had posted to a Facebook page, but I didn't bother to scroll through the page to find my link.

thelyricwriter profile image

thelyricwriter 5 years ago from West Virginia

Voted up and useful Alocsin. Great article. Very useful info to follow. Hope all is well and hope you have a great weekend.

Brett.Tesol profile image

Brett.Tesol 5 years ago from Thailand

Very useful, at least as an indication. However, I did find the results also brought up some 'similar article' or site, not directly connected. Yet, a very useful trick!!

Thanks for SHARING!

Brett.Tesol profile image

Brett.Tesol 5 years ago from Thailand

P.S. I forgot to say, for my SHARING hub for more readers, you can always use the 'share' button. I'm really happy that everyone who commented seems to be getting more traffic! Spread the love! lol

BlissfulWriter profile image

BlissfulWriter 5 years ago

This is a very useful tip. When I tried it, most of the backlinks to my hubs are from my own hubs or from my comments on other people hubs.

alocsin profile image

alocsin 5 years ago from Orange County, CA Author

Thanks for stopping by. BlissfulWriter, that's true for me as well -- it just means I need to make more of an effort linking my hubs to relevant places. Brett, I like the use of the SHARE button better.

Millionaire Tips profile image

Millionaire Tips 5 years ago from USA

alocsin - I write a list of my favorite hubs I've read during the week, and this hub is included. Congratulations! Next time you check for backlinks on this hub, mine will be there!

Sherry Hewins profile image

Sherry Hewins 5 years ago from Sierra Foothills, CA

Thanks so much for this information, a pretty neat trick.

DonnaCosmato profile image

DonnaCosmato 5 years ago from USA

This is awesome information as I've always wondered how I could access this data! Thank you a million for sharing this.

alocsin profile image

alocsin 5 years ago from Orange County, CA Author

Wow, thanks Millionaire Tips and the rest of you. Hope you find good things with your backlinks.

molometer profile image

molometer 5 years ago

I had a look at this and it was quite revealing. I had something like 2,600 back-links in many places I had never heard of. Very interesting information SHARING

Victoria Lynn profile image

Victoria Lynn 5 years ago from Arkansas, USA

I didn't know we could link by putting our URL out there like that. Great hub. Also, how do we link to other hubbers besides listing their hub in ours? There's a place under share that says link to this page. Is that it? Anyway, I'm going to try your tips. Bookmarking this page. Voted up, interesting, useful, and awesome!

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Arlene V. Poma 5 years ago

I actually understand this, and your Hub has opened the way to your other Hubs and the much needed tips. Bookmarked, voted up and everything else. Thanks! (Go, Niners!)

DzyMsLizzy profile image

DzyMsLizzy 5 years ago from Oakley, CA

Very interesting. I'll have to try this at once. I'm a writer, not a techie, so all the SEO and backlinks and trackers stuff is difficult for me to learn...I appreciate those such as yourself who place articles explaining it in non-technical terms.

Hmm...my results brought up my article, the link to the article, and no other data..I guess that means I have no backlinks anywhere out there. :(

Voted up, interesting and useful..oh, and shared.

AEvans 5 years ago

I tried it and it worked. But mine said over a million back links. Is that right? Anyway This is great information about backlinks and SEO. Thumbs up!

alocsin profile image

alocsin 5 years ago from Orange County, CA Author

Thanks all for visiting. The solutions if fairly simple if your article has no backlinks. Start going to other sites and linking them. AEvans -- that's a fantastic number. Is it a highly visited hub?

barbergirl28 profile image

barbergirl28 5 years ago from Hemet, Ca

THis is some amazing information. I have never heard of doing this before and I am definately going to have to give it a try. Thanks for SHARING!

alocsin profile image

alocsin 5 years ago from Orange County, CA Author

Thanks -- I hope it produces some happy surprises.

PDXKaraokeGuy profile image

PDXKaraokeGuy 5 years ago from Juneau, Alaska

good article, my friend. very technical, but u explained it well.

StephanieBCrosby profile image

StephanieBCrosby 5 years ago from New Jersey

Thank you for this advice. This is really useful. I am definitely bookmarking your hub.

kevin.howell profile image

kevin.howell 5 years ago from Maysville KY

Awesome hub, great information. This will keep me busy for a while. Thanks for sharing

Pamela Kinnaird W profile image

Pamela Kinnaird W 5 years ago from Maui and Arizona

I will try this and I'll share it. Voting up. Thanks.

alocsin profile image

alocsin 5 years ago from Orange County, CA Author

I'm glad you found it useful. Thanks for stopping by.

Robie Benve profile image

Robie Benve 5 years ago from Ohio

great information, bookmarked it!

hoteltravel profile image

hoteltravel 5 years ago from Thailand

Very useful and easy to understand. Voting up!

alocsin profile image

alocsin 5 years ago from Orange County, CA Author

Thank you both for reading my hub.

formosangirl profile image

formosangirl 5 years ago from Los Angeles

How interesting and useful. I will apply some of your tips when I have more time. Voted up and useful.

Jameshank profile image

Jameshank 5 years ago from Japan, NY, California

This is interesting! Thanks for sharing this.

alocsin profile image

alocsin 5 years ago from Orange County, CA Author

Glad you found this worthwhile. Thanks for reading.

RetailRich profile image

RetailRich 5 years ago

Excellent information. Voted up. Hope I can do it.

urmilashukla23 profile image

urmilashukla23 5 years ago from Rancho Cucamonga,CA, USA

Great information! Very useful article. I will try posting links on reddite. Thanks for sharing it.

TIMETRAVELER2 profile image

TIMETRAVELER2 5 years ago

I'm new here and still learning. This is a great piece of info for me. I'm going to give it a try. I've just started linking to other hubber's pages, but didn't know how to get people to link to mine or whether anybody was doing it. Thanks so much. Great hub

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katinaferguson 5 years ago


alocsin profile image

alocsin 5 years ago from Orange County, CA Author

Thanks much for stopping by, and I hope this technique works out for you.

bruzzbuzz profile image

bruzzbuzz 5 years ago from Texas , USA

This is a very helpful and much needed hub with great information. Backlinking is just so important to gaining more traffic and having our hubs become more search engine friendly., Thanks for putting in so much work into this hub. Voted up.

skys profile image

skys 5 years ago

Well it's a great tip for the beginners. There are various other Google Commands as well that we use in our SEO i.e. Search Engine Optimization. I will discuss various Google Commands in my next Hub. Nice Hub Alocsin! Great Work

kl2000 profile image

kl2000 5 years ago

You can also use Google Web Master tools and Alexa.com to check your backlinks. Alexa.com will give your competitor's backlinks.

Jangaplanet profile image

Jangaplanet 5 years ago

Interesting tips alocsin, as I'v come to expect with all your other hubs. I keep learning a few new things each time. Useful information!

Thanks for SHARING.

chaturrajneesh profile image

chaturrajneesh 5 years ago from India

Good info!!

sholland10 profile image

sholland10 5 years ago from Southwest Missouri

Thanks, again, for the great advice. I am always looking for legal ways to backlink my hubs. I will definitely be bookmarking this and trying your recommendations!!

Votes and shares!! :-)

jainismus profile image

jainismus 5 years ago from Pune, India


I didn't know this method of checking back links. Thank you for sharing this information.

cebutouristspot profile image

cebutouristspot 5 years ago from Cebu

Great advice! Voting up and sharing it with my followers. Thanks for compiling this info alocsin.

Sunshine625 profile image

Sunshine625 5 years ago from Orlando, FL

You rock alocsin! What would we do without your informative hubs? I hope we never have to find out!:)

Alecia Murphy profile image

Alecia Murphy 5 years ago from Wilmington, North Carolina

I'm with Sunshine. I don't know what I'd do without this information you provide. Thanks for sharing!

Sally's Trove profile image

Sally's Trove 5 years ago from Southeastern Pennsylvania

Thanks for a useful tool to add for getting to know more about SEO and Google's features. I must say, there were some very strange results from some of the URLs I entered, with a lot of "linking" sites redirected to


as "Website under review...for malicious content."

Voted up and useful!

Don Simkovich profile image

Don Simkovich 5 years ago from Pasadena, CA

Hey, this is terrific! My hubpages subdomain is sending me more traffic than ever and I've played around with other tools to see who's backlinking. But I'm going to do your method.

alocsin profile image

alocsin 5 years ago from Orange County, CA Author

I'm glad that so many hubbers are finding this info useful.

savanahl profile image

savanahl 5 years ago

Great Hub. I'm new at this so this was very informative and helpful. Thanks for sharing.

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kelleyward 5 years ago

Thanks for the great information. I'm going to try it now. Learning something new every day! Very useful hub!

CookiesNoCrumbs profile image

CookiesNoCrumbs 5 years ago from New Jersey

alocsin your article made it relatively simple. I am trying it as we speak. Thanks for sharing

urmilashukla23 profile image

urmilashukla23 5 years ago from Rancho Cucamonga,CA, USA


Chin chin profile image

Chin chin 5 years ago from Philippines

This is another interesting read. I will definitely try this technique and learn how I could improve my hub's visibility even more.

debbie roberts profile image

debbie roberts 4 years ago from Greece

Your hub has made me aware that I can check out back links. That's something else for my 'To do' list. I feel I've some way to go before I start checking out the competition though!!

Thank you I found your hub useful and have bookmarked it for future reference.

Peggy W profile image

Peggy W 4 years ago from Houston, Texas

Definitely bookmarking this one! I had no idea that checking for backlinks was even possible. I am learning so much from you. Thanks. Up votes and sharing!

Peter Hoggan profile image

Peter Hoggan 4 years ago from Scotland

Unfortunately the Google link: operator is completely inaccurate. You will most likely see more backlinks listed in webmasters tools, but still not all of them. The link operator used to work many years ago, today it only shows a selection of links.

Hashirraja profile image

Hashirraja 4 years ago from Dhaka, Bangladesh.

wow, Really usefull for me because I am now doing backlink for my site, www.amarhashi.com/ and hope that I will make it as a high pr blog within a short time. :D

alocsin profile image

alocsin 4 years ago from Orange County, CA Author

Thanks for pointing that out, Peter Hoggan. I didn't think it was a complete list of backlinks.

alocsin profile image

alocsin 4 years ago from Orange County, CA Author

Let us know how it goes, Hashirraja.

Marcy Goodfleisch profile image

Marcy Goodfleisch 4 years ago from Planet Earth

Another amazing hub sharing details and information on how we can better position our writing. You have so many inside tips on SEO and the Internet. Thanks for being so generous with your knowledge!

Voted up and useful!

davenstan profile image

davenstan 4 years ago

Hey! It is interesting to see who is linking to your pages.

aisha91 profile image

aisha91 4 years ago from Manila, Philippines

Hi Alocsin, thank you so much, I really learned so much from you, your determination for success inspires me too...:)

what a useful hub, voted up. :)

Nell Rose profile image

Nell Rose 4 years ago from England

Hi, This is great! I just did it and realised that I had better get linking! I have quite a few, mainly when I was on another site, but not that many, great info, thanks!

AudreyHowitt profile image

AudreyHowitt 4 years ago from California

Excellent hub!

Jeannieinabottle profile image

Jeannieinabottle 4 years ago from Baltimore, MD

This is great advice. Thanks so much for sharing. I would have never thought to do this without your suggestion. Voted up and awesome!

Ardie profile image

Ardie 4 years ago from Neverland

Aah thank you for this information! Now I can see who is linking to my Hubs so I can be sure to return the favor :) I am a computer dummy and you make everything so simple to understand.

Rusticliving profile image

Rusticliving 4 years ago from California

alocsin, Awesome and informative hub! Thank you so much for putting this together! It always helps me when I can read words of wisdom from my fellow hubbers such as yourself! Lisa voted up!

cebutouristspot profile image

cebutouristspot 4 years ago from Cebu

Thanks for sharing I always thought the syntax was sites: but I just tried links and it works. (not sure whats the difference) Thanks for sharing.

iefox5 profile image

iefox5 4 years ago

Great to know this, I'm always confused on finding out backlinks to my site.

thelyricwriter profile image

thelyricwriter 4 years ago from West Virginia

This is another great useful article Alocsin. This is something I would like to find out on my articles, so thanks a bunch.

Brandym2012 profile image

Brandym2012 4 years ago from PA

Thank you for sharing. This is an awesome hub with a lot of interesting tips.

writeyourwrongs profile image

writeyourwrongs 4 years ago from Sheffield

Excellent hubs (just read a few - this happens to be the one I'm sat on right now hence why the comment is landing here). Glad I found you.

sgbrown profile image

sgbrown 4 years ago from Southern Oklahoma

I love this hub! Going to try it out right now. You hubs are always so helpful! Thank you for sharing this great information! I am bookmarking this one! Up, useful and sharing!

viewfinders profile image

viewfinders 4 years ago from God's own country(kerala)

great hub.thanks for sharing with us

watergeek profile image

watergeek 4 years ago

Hmmm. Looks like if you have Mac it won't work. The message I'm getting says, "Mac OS X doesn’t recognize Internet addresses starting with “links:” Any other Mac users out there find a way?

nettraveller profile image

nettraveller 4 years ago from USA

Thank you for including the screen shot. That made it all very clear.

nettraveller profile image

nettraveller 4 years ago from USA

Watergeek, I use a Mac, and it worked. You type the address in Google's search box, not in the URL box where one usually types in the addresses.

watergeek profile image

watergeek 4 years ago

Ah! That was the key I needed. It worked. For the hub I checked, all the backlinks were from Hubpages, but it was a recent hub. I'll try one of my older ones now. Thanks y'all!

alocsin profile image

alocsin 4 years ago from Orange County, CA Author

That's bizarre watergeek. Unfortunately, I can't test it without an access to a Mac.

alocsin profile image

alocsin 4 years ago from Orange County, CA Author

You're welcome, nettraveller.

Mellonyy profile image

Mellonyy 4 years ago

Great and valuable tips alocsin! Thanks ! Voted up and shared!

L.L. Woodard profile image

L.L. Woodard 4 years ago from Oklahoma City

I've never gone wrong by following your advice, Alocsin, so I've bookmarked this hub for further perusal. I appreciate that your explanations are easy to read and follow.

Voted up and Shared.

alocsin profile image

alocsin 4 years ago from Orange County, CA Author

I'm flattered by your complement, L.L. Woodard. Thanks.

toknowinfo profile image

toknowinfo 4 years ago

Thanks for this easy to understand explanation of back links. Your writing is very informative and helpful. I appreciate your wisdom.

MarleneB profile image

MarleneB 4 years ago from Northern California, USA

This is by far the most helpful tip I have ever read about backlinks. Thank you so much. Sharing!

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